Posting Best Practices
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Yasmina Akni Ebourki
Last updated: Jun 12, 2024
Scheduling a post on LinkedIn is a significant time saver and a simple task. Once you learn how to do it, it can be extremely useful, saving you time and allowing you to better organize your content publication on LinkedIn.
Additionally, I'll highlight three essential tips that are important once we start planning our content or when we want to improve the performance of our posts.
TL;DR: How to schedule a post on LinkedIn?
Go to the homepage
Start writing a post
Find the clock icon next to the publish button and click on it
Schedule the date and time for your post
Press "Schedule"
How to schedule a post on LinkedIn?
Step 1: Sign in to your LinkedIn account and start creating a post
Before anything else, you need to connect to your LinkedIn account by entering your email and password.
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Step 2: Start writing your LinkedIn post
Start by writing your LinkedIn post and include all the details or information you wish to convey. Finally, you can enhance it with visuals such as an image, video, or even a document.
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Once you finish writing your post, you will find a small clock icon next to the publish button on your right. Click on that to schedule your post.
Once it opens, you can choose the time and date that you want your post to be published.
And with that, you have just scheduled your first post! π
β οΈ You can even enhance your content by adding a video or image, and scheduling them in the same way as demonstrated earlier. This system works seamlessly, even if your post includes multimedia elements.
And if you're unsure how to create a video for your LinkedIn or what to prepare, you can check out this LinkedIn guide for posting videos.
Find your scheduled posts on LinkedIn
Where can you find your scheduled posts on LinkedIn?
Once your posts are scheduled, you can find them by following these steps:
Step 1: Start a post and click on the clock icon
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Step 2 : Click on βview scheduled postsβ below
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Advantages of scheduling your posts
Scheduling posts allows you to have a more organized calendar, saves time, and provides a broader overview of all the content you want to publish.
It enables you to reach your audience at the right time, establish a content plan, maintain consistency across platforms, and keep track of all your upcoming content.
Nowadays, there are built-in features on social media platforms and dedicated scheduling platforms that allow you to schedule all your posts and manage your social media accounts efficiently.
To Resume:
Provides a more structured calendar.
Saves time by automating the posting process.
Reached the audience at optimal times
Helps maintain consistency
And if you're still not convinced, I invite you to read this Linkedin article that tuckles how scheduling your posts can maximize your efficiency.
Can I edit my scheduled posts?
Unfortunately, LinkedIn does not allow post editing once it is scheduled. You need to start again, or copying the text, making the modifications, and then rescheduling it.
However, there are alternative tools like MagicPost, which allows for post modification and rescheduling as many times as needed once it's scheduled through their platform.
What is the best time to post on LinkedIn?
If you're interested in exploring this point further and gaining a more comprehensive understanding, I invite you to read this blog: The best time to post on LinkedIn
To conclude, there's actually no downside to having scheduled content. Moreover, most individuals with an active LinkedIn profile, centered around a defined theme and continually exploring new topics, engage in brainstorming sessions to extract the most value from their ideas.
They also need to organize their efforts, save time and ensure everything runs smoothly through automation. In addition to LinkedIn, there are numerous tools available to enhance your profile such as MagicPost, Taplio, RedacAi etc, attract clients, or showcase your portfolio directly on the platform.
I recommend exploring these tools and trying out what works best for you. And finally, once you've crafted your content plan, don't forget to schedule it π
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