LinkedIn recently made some changes to their algorithm and the updates will blow your mind. Here are some of the changes you should expect on the professional platform:

Your connections and followers will see your posts first
LinkedIn will give more priority to expert content

With this new development, you might want to take a step back and review your LinkedIn content strategy and utilize these new changes to your advantage. But when it comes to the frequency of posting on LinkedIn, people often look for the perfect number which is non-existent.

TL;DR: Effective LinkedIn posting hinges on consistency and targeting peak engagement times, tailored to your brand's unique objectives. No single posting frequency fits all; success varies by your strategic content alignment and audience engagement.

A quick Google search will reveal that there is no one-size-fits-all. It’s a game of your brand goals and what level of consistency is good for you. While posting daily can be ideal for creators looking to build brands and followers, it may not be necessary for you.

But wait, no matter your brand, you must strive to maintain a posting frequency on the platform and consider amping it up for increased reach.

In this article, we will cover everything you need to know about how often you should post on LinkedIn and how you can optimize your efforts for maximum impact.

Do numbers matter?

Simple, yes. Referred to as the professional hub, you want to maintain a steady presence on LinkedIn, and you can only achieve this by posting regularly. The stats show that 97% of B2B marketers incorporate LinkedIn into their content strategies and LinkedIn accounts for 80% of their leads. You can leverage LinkedIn to build a consistent presence.

With the power of LinkedIn, you can build a community of dedicated followers, educating them about your brand. But if you approach this with an on-and-off approach, then you might be missing out on an opportunity to showcase your brand. Posting frequently on LinkedIn matters for a couple more reasons:

It builds and establishes trust. The more you post, the more your audience begins to look forward to your post and it becomes part of their LinkedIn experience.
It helps shape a perception about you to the audience. Users begin to recognize you more as a reliable source of valuable content.
The more people see your post, the more likely they are to engage. This, in return, makes your profile more visible within their circles. This will help enhance your visibility and improve the prospect of reaching your target audience.

So numbers do matter on LinkedIn. In the end, it’s about finding and understanding what works for your brand as there is no single formula for everyone.

Finding the right balance

Let’s be real, staying top-of-mind with your audience on LinkedIn means posting frequently. It's the golden ticket to keeping that connection alive and kicking. But it can get dicey, and this is where knowing your brand’s goal becomes very important.

Regardless, you have to maintain a consistent posting habit to help find your balance. You don’t want to post consistently this week, and then go off the radar the next month.

While posting regularly is key, you have to strike a balance between posting too much and maintaining an active presence on LinkedIn. The consistency of your posting on LinkedIn should be based on the goal of your brand. This is because your brand goals determine what you share, which is just as crucial as how often you share it. But we will touch on that later in this post.

In all, some brands will do well by posting 3-5 times daily while others will do great by posting daily.

Quality vs Quantity

When people discuss posting frequently on LinkedIn, the debate often lingers on the quality of posts versus quantity. We all know how long it takes to fully turn an idea into a compelling feed piece. And sometimes, you work so hard on a piece of content and it does poorly on impression.

As a creator on LinkedIn, the goal is to make sure your content hits home with your audience. One way to achieve this is to create content that is valuable and insightful. Also consider adding visuals such as images, videos, emojis, and carousels.

In a nutshell, while consistency in posting is crucial, don’t skimp on quality. Strive to deliver content that stands out, resonates with your audience, and propels you closer to your goals.

Bonus tip: Start every post with a hook and end with a CTA that helps them take steps.

How to post more on LinkedIn

Posting strategically on LinkedIn can turbocharge your journey towards your goals. To make the most of it, you need a well-defined content strategy. Let’s explore some tips for upping your posting game on the platform.

Take baby steps and improve as you go

Don’t be in a rush to make an impression. Taking baby steps is key to sustainable growth on LinkedIn. It can be tempting to jump in with both feet and flood your feed, but pacing yourself is crucial. Start at a tempo you can sustain, and slowly work on stretching yourself out.

You want to prioritize posting valuable content over churning out unrelatable posts that will backfire. Don’t exhaust yourself by going all out in the first few weeks only to burn out. Pace yourself, stay consistent, and watch your presence on LinkedIn grow steadily.

Repurpose

Don’t sleep on repurposing. It will save you a chunk of time on ideating what to post. Sometimes, repurposing works by digging out some of your old high-performing content and giving it a fresh spin or a new perspective. If a content did well before, it’s because of one reason: people liked it.

You can also consider breaking out a larger piece of content like a video, podcast or article into smaller sizes. If there is anything repurposing content can do for you, it is to ensure you never run out of what to post.

Repurposing is what Matt Gray, Founder & CEO, Founder OS refers to as the waterfall system and the secret to viral content. One piece of content can cascade into a stream of fresh posts, ensuring you never run dry on ideas.

Use a LinkedIn scheduler

Once you determine how often you want to post, it now boils down to creating an effective strategy that will make this work. Consistency is key, as we've discussed—it's what keeps the algorithm happy and builds trust with your audience.

One way to maintain a consistent posting pattern is to use a LinkedIn post scheduler. This tool takes the heavy lifting off your shoulders by ensuring your posts go live at the most optimal times, allowing you to focus on other aspects of your work.

A pro tip would be to schedule your posts ahead of time, which can be done days or even weeks in advance. This not only saves you time but also ensures a steady flow of content without any last-minute rushes.

Also, consider using a content calendar to help keep track of all your ideas so you don't lose them. When you get an idea for content, leverage your content calendar and scheduler to plan and publish your posts.

Bonus tips: On LinkedIn, you can schedule posts every half hour, which forces you to post at the same second as everyone else and therefore potentially get lost in the crowd. On MagicPost, you can schedule down to the minute. By scheduling your posts 5 minutes before the half-hour mark, you can increase engagement.

When should I post on LinkedIn

Might sound unreal, but there is indeed an optimal time to post on LinkedIn. We know, it seems like adding another layer of complexity to an already busy schedule. But with the LinkedIn scheduler, you don’t have to worry about remembering when to post.

The real deal here is that consistency is fantastic, but pairing it with effectiveness is where the magic happens. You don’t just want to put out great content; you want people to engage with it.

One of the metrics LinkedIn uses to evaluate your posts is engagement. Other metrics include relevance and expertise, but for now, we will focus on engagement. You want to post at the right time to improve your engagement.

The alignment between consistent posting and targeted engagement not only increases visibility but also enhances the algorithm's ability to position your content at the top of relevant feeds.

Whether you post daily or a few times a week, let’s check out the best LinkedIn posting times for maximum impact:

Daily: The best time is at 09:00 AM, with 08:00 AM close behind. 10:00 PM is considered the least effective.
Weekly: Tuesdays and Thursdays are highly effective.

The well-kept secret

So, there you have it: The frequency of your posts on LinkedIn is a critical factor in determining your success on the platform. While there is no one-size-fits-all answer for how often you should post, maintaining a consistent schedule is crucial for helping your brand reach its target audience and achieve its goals more effectively.