Content Creation
Camelia Khadraoui
Last updated: Nov 5, 2025
The name says it all: being linked in, because networking is the foundation of professional success.
LinkedIn is a huge social media platform built for connections, where professionals and businesses meet to network and collaborate.
As of 2025, the platform counts over 1 billion members worldwide. But it's not just for job opportunities, it's also great for B2B marketing and social selling.
This guide covers everything you need to know, from building your profile to using InMails, exporting contacts, and managing limits or restrictions.
Understanding LinkedIn Features
If you think LinkedIn is just for job hunting, think again.
LinkedIn is much more than an online résumé. If you don’t use it, you risk missing out on valuable opportunities to learn, connect, and get noticed.
Whether you’re a job seeker, recruiter, or business owner, understanding how LinkedIn's tools will help you make the most of your time on the platform.
Setting Up Your LinkedIn Profile
Your profile is your online first impression. It’s where people decide whether to connect with you or move on.
Photos: start with a professional profile picture and a banner that reflects your field You can get creative with your designs or add logos of your selected clients. For more information, read our article about LinkedIn Profile Picture Do’s and Don’ts.
Headline: Your headline is your online first impression, so choose your words carefully. Mention what you do while keeping a personal touch. The goal is to keep people interested in connecting with you. Check out this article for more rules about how to Write Your LinkedIn Headline.
About: Use this section to tell your story. How did you get where you are? Why do you love it? What have you achieved? It can be short to medium length, but it must be authentic.
Finally, make your profile active: post updates, comment thoughtfully, and engage with people. LinkedIn rewards consistency with greater visibility.
InMails
InMails are private messages you can send to people you’re not connected with. They’re mostly used by recruiters, sales professionals, and networkers who want to reach out directly.
Unlike regular messages, InMails are part of LinkedIn’s premium features and let you to contact anyone without a prior connection.
To make InMails effective, you need to:
Be brief and personal.
Avoid generic templates.
End with a clear question, invitation, or business proposal.
When used wisely, InMails can open doors that regular posts can’t.
Connection Limits
LinkedIn encourages quality over quantity. You can have up to 30,000 direct connections, and each account has daily invitation limits to prevent spam.
If you send too many requests at once, or to people who don’t accept, you might get temporarily blocked from inviting others.
To avoid this turmoil and grow safely on the platform:
Only connect with people you genuinely share interests with.
Add a short note when sending a request.
Focus on engagement, not numbers.
A smaller, engaged network is far more valuable than thousands of silent connections.
Restricted Accounts
LinkedIn restricts accounts when it detects unusual activity, like sending too many invitations or, obviously, violating community policies.
However, if your account gets restricted, LinkedIn will notify you of the reason and provide instructions to recover it.
Usually, you will need to verify your identity or agree to the updated terms of use. To avoid restrictions:
Don’t use bots or third-party automation tools.
Keep your messaging natural and professional.
Respect others’ privacy and avoid aggressive outreach.
Staying compliant ensures you can keep building your network without interruptions.
How to Use LinkedIn for Different Goals
Despite it being a career-oriented platform, LinkedIn can be whatever you make of it: a job listings board if you need work, a B2B sales platform if you need to sell, a recruitment hub if you need candidates, or just a personal blog to build a reputation for yourself.
If You’re Looking for a Job
In 2025, 94% of recruiters use LinkedIn to find candidates. If you are looking for a new job, LinkedIn is the place to be.
Once your profile is set up, activate the “Open to Work” feature.
As the name suggests, it signals to recruiters that you’re available for work.
Since your LinkedIn profile acts as your digital resume, make it easy for recruiters to read by following these tips:
Highlight your success stories.
Add keywords from your target industry to your headline and About section.
Write a clear summary that showcases your strengths and value.
Feel free to contact hiring managers directly using InMails or connection requests.
Also, keep your messages brief, polite, and focused on how you can help.
Pro Tip: Set up job alerts and use filters to find the companies, roles, or locations you want. This saves time and helps you apply early for new jobs.
If You’re Hiring
Looking for a job is hard, but finding the right candidate can be just as difficult.
To attract op candidates, use searchable keywords in your job posts that people are likely to search for, and write a clear description.
Use LinkedIn Recruiter and advanced filters to search for candidates by skills, experience, and open-to-work status.
When managing large candidate pools, export contacts or use CRM integrations to stay organized.
Tip: Don’t limit yourself to active applicants. Build a talent network by posting job offers regularly, employee stories, and leadership content. This attracts people who want to work with you.
If You Are A Business Owner
LinkedIn is a goldmine for B2B growth, when used correctly. First, identify and connect with prospects in your target market.
When you reach out, personalize each InMail. Avoid generic messages and mention something specific about their business to start a real conversation.
Build trust by posting regularly and growing your audience.
People prefer to buy from brands they trust, that is why you have to share educational content and professional experiences to prove your expertise.
Finally, export leads and manage them in your CRM. LinkedIn’s Sales Navigator helps you stay organized and follow up on time.
If You’re A Team Leader
To be seen as an leader, share your insights regularly and build a strong online presence.
To do so, be consistent. Comment on industry news, share what you have learned, or talk about challenges you have faced.
Go further by sharing personal experiences or behind-the-scenes glimpses of projects you worked on. This skyrockets your credibility and helps your name appear in searches beyond your immediate network.
Check LinkedIn analytics to see which posts get the most attention, when your audience is most active, and what topics spark discussion.
You could use MagicPost's analytics for a better view of your statistics.
Most importantly, connect with your peers by leaving thoughtful comments, collaborating, and building relationships offline when possible.
Creating Content On LinkedIn
LinkedIn lets you share content in different formats: text, photos, videos, carousels, polls… It’s up to you to decide which format is most suitable for you and your audience.
KISS (Keep it short and sweet):
On social media, users scroll quickly through their feeds so it’s important to get your message across in as few words as possible.
Aim for short, snappy headlines and captions that are easy to skim and understand.
Engage With Your audience
Social media is about engagement, so write in a way that encourages interactions.
For example: Ask questions, use emojis and other digital graphics, and respond to comments and messages to build a personal connection with your audience.
Stay Relevant
Who wants to read old news? Right… Nobody!
Social media is about being in the moment, so it’s important to write content that's up to date with current events, trending topics, and popular hashtags.
Unless it made history, no one today wants to read (again) about the trending headlines of last month.
Track Your Analytics With MagicPost
What's the point of posting good content if you don't track your numbers?
A great content creator keeps an eye on what’s working and what’s not.
Once a week, check your LinkedIn analytics to see which posts perform best, what time your audience engages most, and which content types drive the most reach and reactions.
👉 You can easily do this using MagicPost Analytics to track engagement and growth trends.
Find Your Tone
Your tone impacts how your message is received by the audience, so it’s important to choose a tone that is appropriate for your brand and audience.
For example, a serious tone may be appropriate for a corporate brand, while a lighthearted tone may be more suitable for a consumer brand
Proofread Your Posts
Finally, it’s important to take the time to edit and proofread your social media writing. Check for spelling and grammar errors, and ensure your content is concise, engaging, and easy to understand.
You can use MagicPost to create endless amounts of content, generate hooks, and schedual your posts, in a matter of minutes.
For more tips on how to optimize your posting time, watch this video about How To Create LinkedIn Posts using MagicPost
Repurpose Your Content
Don’t let your best ideas disappear after one post.
When you writer's block or need inspiration, you can repurpose your top-performing content into new formats.
For example, turn a blog post into a carousel or a video summary. This helps you stay consistent with minimal efforts.
👉 Read more in our guide on how to repurpose your old content.
Tips on LinkedIn Etiquette
LinkedIn is different from other social media sites. Here, users are expected to follow certain unspoken rules and keep their messages and comments professional.
To use LinkedIn well, focus on being genuine and respectful. It’s meant for real connections, not spam or fake networking. Here’s how you can do that:
Stay professional:
This is not TikTok, so there is no need for you to leave negative comments or gossip. If you disagree with someone, express your opinion politely. LinkedIn is a professional platform built for networking, not heated arguments.Be honest about your experience:
Aren’t you afraid of being caught? Don’t make up job titles or achievements. Be honest about your work and skills. People care more about being real than big claims. Liars always get caught sooner or later.Give credit where it’s due:
If you share an idea, article, or project that includes other people, mention them. Tag coworkers, mentors, or people who inspired you. Giving credit where it’s due shows respect and helps you make better work connections.Respect privacy:
Trust is very important at work. Always keep private messages and sensitive information to yourself. Don’t post screenshots of conversations or share someone’s contact details without their permission.Don’t spam:
Don’t send mass connection requests or copy-paste cold messages to strangers. Personalize your invitations, explain why you want to connect, and focus on quality, not quantity.Avoid flirty messages:
LinkedIn is not a dating app. Flirting, inappropriate compliments, or personal advances are never acceptable. Keep your messages and comments professional and respectful. Doing otherwise will harm your reputation.
By following these unspoken LinkedIn rules, you can build a strong online profile and maintain a professional, intact reputation.
Takeaway
Whether you’re applying for a job, recruiting talents, or promoting your business, integrity should guide every interaction.
Remember to be transparent about your goals, give credit where it’s due, and treat people as more than just opportunities.
Grow your network, but never at the expense of your principles. Because on LinkedIn, as in real life, the most meaningful connections are built on trust.
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