How to Repurpose A LinkedIn Post?

How to Repurpose A LinkedIn Post?

How to Repurpose A LinkedIn Post?

Content Creation

Bénédicte Rivory

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Last updated: Oct 24, 2025

Once again, you’re struggling to find new content ideas.

No inspiration? No problem. Because you already have a goldmine of content sitting in your archives ready for a second chance.

The right posting strategy helps you stay consistent and avoid writer's block.

By repurposing your LinkedIn articles, you stay visible and consistent without burning out or starting from scratch each week.

What Are the Different Types of LinkedIn Posts?

For starters, it’s important to check out the main types of content LinkedIn offers:

Text posts

Perfect for storytelling, personal insights, and sharing opinions.

Image posts

Great for portraits, graphics, quick charts, or quotes from your article.

Document posts (PDF carousels)

Ideal for turning long articles into slides people can scroll through.

Video posts

Perfect for summarizing your main points in a more engaging, human way.

Polls

To spark discussion or get audience feedback.

Knowing the differences between each format helps you figure out what type to explore next and which ones work best for you.

What Does “Repurposing” Mean on LinkedIn?

Repurposing content means recycling your existing posts or articles into new formats without losing their essence.

For example, if you shared a strong input in a text post last week and it flopped, it might be time to turn it into a video.

Instead of letting your article sit unread, you can:

  1. Extract insights and turn them into smaller posts.

  2. Visualize data or lists as carousels.

  3. Record short videos explaining one key takeaway.

  4. Create infographics or quotes from strong lines in your piece.

Ultimately, the goal is to test and tweak, sharing your content from different angles to see if it resonates with people in a different format. ✔️

Why Repurpose Your LinkedIn Posts?

4 reasons repurposing is essential in 2025:

  1. Boost visibility: LinkedIn’s algorithm favors consistent posting, repurposing keeps you active.

  2. Save time: You don’t have to start from scratch every time.

  3. Reach different audiences: Some prefer reading, others scrolling through visuals or videos.

  4. Build authority: Regularly sharing insights in various forms positions you as an expert.

How to Repurpose LinkedIn Articles? 5 Steps!

The 5-steps framework to make your article go further. 👇

1. Identify the Core Message

You want your content to be interesting, so what’s the main takeaway or “aha” moment of your article? Start from there.

2. Break It Into Micro-Content

Split your article into 3 or 5 mini ideas you can post separately.

Each should stand alone as a single opinion you share, question you answer, or tip you explain.

3. Choose Your Format

After picking out the idea you want to recycle, choose the most adequate format:

repurposing linkedin post

4. Add a Call to Action (CTA)

Every great post starts a conversation. That’s when your CTA comes in.

Think about inviting your audience to engage whether that’s by answering a question or sharing their own experience.

You don’t need to overcomplicate it. A simple, authentic question at the end can do wonders for engagement. Try lines like:

  • “Would you handle it differently?”

  • “Tag someone who needs to read this.”

  • “Agree or disagree?”

The goal is to spark genuine conversation, not to force interaction.

5. Cross-Link Strategically

When you turn an article into a post or carousel, don’t forget to link back to the original one.

Some people will want the short version, others will want to dig deeper, so keep that option available.

It’s an easy way to bring traffic back to your original piece while showing that your insights come from a larger, well-thought-out work.

How to Repurpose LinkedIn Articles? 5 Steps!

The 5-steps framework to make your article go further. 👇

1. Identify the Core Message

You want your content to be interesting, so what’s the main takeaway or “aha” moment of your article? Start from there.

2. Break It Into Micro-Content

Split your article into 3 or 5 mini ideas you can post separately.

Each should stand alone as a single opinion you share, question you answer, or tip you explain.

3. Choose Your Format

After picking out the idea you want to recycle, choose the most adequate format:

repurposing linkedin post

4. Add a Call to Action (CTA)

Every great post starts a conversation. That’s when your CTA comes in.

Think about inviting your audience to engage whether that’s by answering a question or sharing their own experience.

You don’t need to overcomplicate it. A simple, authentic question at the end can do wonders for engagement. Try lines like:

  • “Would you handle it differently?”

  • “Tag someone who needs to read this.”

  • “Agree or disagree?”

The goal is to spark genuine conversation, not to force interaction.

5. Cross-Link Strategically

When you turn an article into a post or carousel, don’t forget to link back to the original one.

Some people will want the short version, others will want to dig deeper, so keep that option available.

It’s an easy way to bring traffic back to your original piece while showing that your insights come from a larger, well-thought-out work.

How to Repurpose LinkedIn Articles? 5 Steps!

The 5-steps framework to make your article go further. 👇

1. Identify the Core Message

You want your content to be interesting, so what’s the main takeaway or “aha” moment of your article? Start from there.

2. Break It Into Micro-Content

Split your article into 3 or 5 mini ideas you can post separately.

Each should stand alone as a single opinion you share, question you answer, or tip you explain.

3. Choose Your Format

After picking out the idea you want to recycle, choose the most adequate format:

repurposing linkedin post

4. Add a Call to Action (CTA)

Every great post starts a conversation. That’s when your CTA comes in.

Think about inviting your audience to engage whether that’s by answering a question or sharing their own experience.

You don’t need to overcomplicate it. A simple, authentic question at the end can do wonders for engagement. Try lines like:

  • “Would you handle it differently?”

  • “Tag someone who needs to read this.”

  • “Agree or disagree?”

The goal is to spark genuine conversation, not to force interaction.

5. Cross-Link Strategically

When you turn an article into a post or carousel, don’t forget to link back to the original one.

Some people will want the short version, others will want to dig deeper, so keep that option available.

It’s an easy way to bring traffic back to your original piece while showing that your insights come from a larger, well-thought-out work.

How to Repurpose LinkedIn Articles? 5 Steps!

The 5-steps framework to make your article go further. 👇

1. Identify the Core Message

You want your content to be interesting, so what’s the main takeaway or “aha” moment of your article? Start from there.

2. Break It Into Micro-Content

Split your article into 3 or 5 mini ideas you can post separately.

Each should stand alone as a single opinion you share, question you answer, or tip you explain.

3. Choose Your Format

After picking out the idea you want to recycle, choose the most adequate format:

repurposing linkedin post

4. Add a Call to Action (CTA)

Every great post starts a conversation. That’s when your CTA comes in.

Think about inviting your audience to engage whether that’s by answering a question or sharing their own experience.

You don’t need to overcomplicate it. A simple, authentic question at the end can do wonders for engagement. Try lines like:

  • “Would you handle it differently?”

  • “Tag someone who needs to read this.”

  • “Agree or disagree?”

The goal is to spark genuine conversation, not to force interaction.

5. Cross-Link Strategically

When you turn an article into a post or carousel, don’t forget to link back to the original one.

Some people will want the short version, others will want to dig deeper, so keep that option available.

It’s an easy way to bring traffic back to your original piece while showing that your insights come from a larger, well-thought-out work.

How to Repurpose LinkedIn Articles? 5 Steps!

The 5-steps framework to make your article go further. 👇

1. Identify the Core Message

You want your content to be interesting, so what’s the main takeaway or “aha” moment of your article? Start from there.

2. Break It Into Micro-Content

Split your article into 3 or 5 mini ideas you can post separately.

Each should stand alone as a single opinion you share, question you answer, or tip you explain.

3. Choose Your Format

After picking out the idea you want to recycle, choose the most adequate format:

repurposing linkedin post

4. Add a Call to Action (CTA)

Every great post starts a conversation. That’s when your CTA comes in.

Think about inviting your audience to engage whether that’s by answering a question or sharing their own experience.

You don’t need to overcomplicate it. A simple, authentic question at the end can do wonders for engagement. Try lines like:

  • “Would you handle it differently?”

  • “Tag someone who needs to read this.”

  • “Agree or disagree?”

The goal is to spark genuine conversation, not to force interaction.

5. Cross-Link Strategically

When you turn an article into a post or carousel, don’t forget to link back to the original one.

Some people will want the short version, others will want to dig deeper, so keep that option available.

It’s an easy way to bring traffic back to your original piece while showing that your insights come from a larger, well-thought-out work.

Repurpose Your Content Into Linkedin Posts With MagicPost!

MagicPost turns a single article into a cohesive plan in minutes. Paste the piece, pick formats, and it spins out tight micro-posts, slide outlines, and short-video talking points that keep the original insight intact. You refine tone in a few clicks, then line up the week.

How does it work in action?

  1. Import your source: New Project → paste your article text or add a URL → generate a first draft post.

  2. Create variants fast: use writing parameters (tone/length, templates) to spin 3–5 alternates from the same idea.

  3. Tighten the copy: edit hooks, pull a quote, add a natural question at the end (no special button required).

  4. Prep a carousel: have MagicPost produce the slide-by-slide text outline, then build the PDF in Canva/Figma before uploading to LinkedIn.

  5. Schedule and track: open the Calendar/Scheduled Posts view, set dates/times, and review upcoming posts in one place.

Try MagicPost for free!

Best Examples of Content Repurposing

Example 1: “Top 5 Lessons from Freelancing”

You can develop every lesson from your article and turn it into a :

  1. Carroussel post: break down each lesson into its own slide with clean visuals for easy swiping.

  2. Inforgraphics: summarize all five lessons in one visual with quick stats or icons.

  3. A short video/Reel: share each lesson in a few seconds with text overlays for a personal touch.

Example 2: “6 Rules to Negotiating Multi-Million Dollar Deals”

Pick the rules you want to elaborate, and turn them into a:

  1. LinkedIn poll: ask your audience which negotiation strategy they rely on most, and comment on the results.

  2. Carousel post: each slide breaks down a key negotiation tactic. Add a real example or statisticfor more impact.

  3. Short video/Reel: a 30-second clip of you explaining one critical tactic, with a caption highlighting a step by step.

A clever content writer should not only be talented and consistent, but also be resourceful.

Repurposing your older ‘’failed’’ posts helps you stay on top of your game without spending hours creating new content.

So next time you write a great article, don’t let it gather dust. Slice it, remix it, and bring it back to life!

Conclusion

Repurposing isn’t reposting—it’s intentional distribution.

Take one strong article, slice it into focused ideas, test new formats (text, carousel, video, poll), and link back to the source. Do this weekly to stay consistent, compound reach, and build authority without burning out.


Next step: paste your article into MagicPost, generate 10 ready-to-publish variations (text, carousel, video), refine in minutes, and schedule the next two weeks in one go.


Stay visible. Ship faster.Try MagicPost for free!

Tired of spending hours writing your next LinkedIn post?

MagicPost is not only your favorite AI LinkedIn Post Generator. It is the all-in-one platform for effortlessly creating engaging content on LinkedIn.

No credit card required

Enjoy your free trial.

Tired of spending hours writing your next LinkedIn post?

MagicPost is not only your favorite AI LinkedIn Post Generator. It is the all-in-one platform for effortlessly creating engaging content on LinkedIn.

No credit card required

Enjoy your free trial.