20 LinkedIn Hook to Get More Engagement

Not sure about the hook for your next LinkedIn post? Take a look at these 20 LinkedIn hook types to make your post go viral.

1. The Question Hook

The best way to spark your network’s curiosity? Start with a thought-provoking question.

To find the best topic for your LinkedIn hook and content, focus on your connections’ pain points, aspirations, or the current changes that impact their industry.

Ever send a LinkedIn connection request and never heard back?

2. The Statistics Hook

Numbers don’t lie. To get more likes, comments, and shares, start with a statistic that’s relevant to your audience. Make your LinkedIn hook more efficient by adding the solution to a negative statistic.

Did you know that 70% of LinkedIn users never engage with posts?

3. The Quote Hook

Are you running out of ideas for your next LinkedIn post? Borrow some wisdom from a historical figure or industry leader. 

However, don’t just paste a random quote without giving any context. Instead, share how it relates to a current challenge or how you’ve applied it to your work. 

The only way to do great work is to love what you do.” – Steve Jobs. Here’s how I applied this mindset when facing burnout…

4. The Challenging Hook

Want to shake things up on LinkedIn? Start your LinkedIn posts with a bold or provocative hook. Challenge the status and encourage your network to engage through agreement or disagreement. 

Traditional networking is dead.
Here’s why I believe online connections are the future.

Note: To avoid getting your LinkedIn account restricted, don’t address political or sensitive topics.

5. The Funny Hook

Break up LinkedIn’s feed monotony with a well-placed joke.  You can start your LinkedIn post with a humorous hook and naturally move to a more relevant, serious topic. 

While funny posts may get you more engagement, don’t overdo it. Keep most of your content professional and aligned with your brand’s voice. 

Why don’t skeletons fight each other? They don’t have the guts.
But in business, it’s the guts to take risks that counts.

6. The Motivating Hook

Share a bold idea, a new opportunity, or a challenge to inspire your network to take action. 

However, don’t just tell your network they can do it. Share a valuable resource, a specific step, or a real example that helps them make the next move. 

Success doesn’t come from what you do occasionally, it comes from what you do consistently.
Here’s how to stay consistent and make real progress.

7. The Personal Story Hook

Did you reach a new personal or professional milestone? Share it with your network to spark conversation. 

Whether it’s completing a big project, signing a new client, or getting a promotion, sharing your story makes your content more relatable. 

Focus on providing value to your LinkedIn network and avoid talking about yourself too much.

I just wrapped up a huge project that took months of hard work.
Here’s what I learned.

8. The “How-to” Hook

Make your audience click “View more” with a step-by-step guide. Choose a topic you have plenty of expertise in and break it down in easy, actionable steps.

Want to improve your LinkedIn profile in just 5 minutes?
Here’s a simple, step-by-step guide to get you started

9. The Resource Hook

Share an ebook, template, or webinar that solves a challenge your network or industry peers face.

However, don't just mention it. Explain how it solves the problem and how you've used it.

Struggling with time management? This ebook helped me boost my productivity

Note: If you have to share a URL, add it in the comment section. LinkedIn's algorithm often limits your posts' visibility if they include external links.

10. The Myth-Busting Hook

Position yourself as an industry leader by challenging a common misconception within your industry. 

Start with the myth, challenge it with facts, and add your personal experience to reveal the truth. 

Everyone says you need to post daily to grow on LinkedIn.
But I grew my network with just a few posts a week.

11. The Case Study Hook

Do you want to build credibility on LinkedIn? Nothing works better than actual results. Make your post compelling by highlighting the challenge, solution, and result.  

We tested 3 LinkedIn engagement strategies. One had 300% more impact than the others.

12. The Problem-Solution Hook

To make your posts relatable, add a hook that pinpoints a problem your network faces.

The more specific, the better. Then, promise a solution that delivers immediate value.

Feeling overwhelmed by your to-do list?
Here’s a method that helped me get more done in less time.

13. The "What If" Hook

This hook for LinkedIn leverages your audience's curiosity. 

Start with a thought-provoking question so your connections consider new possibilities. Use this hook to introduce new trends, innovations, or alternative strategies.

What if you could double your LinkedIn engagement without posting 3 times a week?

14. The "This or That" Hook

Give your LinkedIn connections a choice. Use a hook that presents 2 or more contrasting options. 

Whether it's a comparison between tools, strategies, or industry trends, frame your hook as a decision-making dilemma. This makes it easier for your network to share their thoughts. 

You can also include a LinkedIn poll to track the votes and share the results. 

Short, punchy text posts or longer, more in-depth articles?
Each style has its own impact on engagement.

15. The FOMO Hook

How to write an efficient hook for LinkedIn? Make your audience feel they're missing something important. Highlight a new trend, insight, or feature and show how it's making a difference. 

Everyone's talking about LinkedIn's latest algorithm update. Are you using it or are you getting left behind?

16. The Trend Hook

How to write a strong hook for LinkedIn? Talk about current industry trends or changes. Your peers are always looking for what's next, so positioning yourself ahead of the curve will get their attention and spark conversations.

The rise of AI tools is transforming content creation.
Staying ahead of this trend gives you a competitive edge

17. The “Behind-the-Scenes” Hook

This hook helps you build authenticity and transparency on LinkedIn. Share a sneak peak into your process, workspace, or a project in progress. 

Ever wondered how we design innovative products?

18. The Fast Track Hook

Get more engaging by showing your LinkedIn connections how they can fast-track the wanted results. How does this hook for LinkedIn work?

Highlight a shortcut to learning a new skill, a tool that simplifies a lengthy process, or a strategy that quickly delivers results. 

It took me 3 years to master this strategy.
I’ll explain it to you in one LinkedIn post.

19. The Emotional Hook 

Create genuine engagement by sharing one of your most dramatic, vulnerable moments. Have your LinkedIn network empathize with your journey by sharing a story about your struggles or triumphs. 

My hands were shaking. I couldn’t believe this was happening…

20. The Announcement Hook

Write a LinkedIn hook that grabs attention and creates excitement. When launching a product on your LinkedIn business page or sharing a big career change, start with a bold statement to draw people in. 

It’s finally here! After 3 years of product development, we’re excited to launch…

Note: If you can't find a hook that fits your brand voice, you can download MagicPost's free list of 100+ engaging LinkedIn hooks.