Posting Best Practices
Alice Malby
Last updated: Jul 16, 2024
Maintaining a strong LinkedIn presence requires consistent engagement. But even the most dedicated professionals can face occasional content creation roadblocks. So, you may occasionally find yourself short on time or inspiration.
So what’s the solution if you’re out of fresh content? The repost feature might just be exactly what you’re looking for!
Reposting allows you to strategically share valuable content, both your own and from others, to keep your profile active and your audience engaged.
This guide will walk you through the process of reposting effectively and maximizing its impact on your LinkedIn strategy.
TL;DR: It’s simple: navigate to the desired post, click the share button, and choose "Repost with comment" or "Repost" depending on your needs. Utilize reposting strategically to boost engagement, share valuable insights, and stay active on busy days.
How To Repost A LinkedIn Post
So you’ve decided to incorporate reposting into your LinkedIn strategy, but aren’t sure how to go about it? No worries, reposting on LinkedIn is a straightforward process:
Find the post you want to share: Search your feed or visit the profile that shared the content.
Click the share button: This button is typically represented by an arrow icon pointing upwards.
Select the repost option: LinkedIn offers two reposting options:
"Repost with comment" allows you to add your own insights or commentary before sharing the post.
"Repost" simply shares the original post without any additional text from you.
💡Think ahead! On the days when you’re scrolling through LinkedIn looking for interesting content to engage with, remember to save posts you find intriguing, insightful, or that you have a strong opinion on. This creates a personal content library you can tap into and repost when you're short on inspiration.
Types of Reposts
Reposting with Comment: While adding your own thoughts might seem beneficial, it can sometimes hinder engagement. Consider creating a new post where you can share the link and elaborate on your perspective in greater detail.
Reposting Without Comment: Sharing valuable content from credible sources without your own commentary can be a great way to keep your profile active, especially when done strategically and in moderation. This showcases your finger on the pulse of your industry and establishes you as a source of curated information.
Why you should be reposting on LinkedIn
Reposting goes beyond simply sharing content. It's a strategic move with a multitude of benefits:
Save Time: Free up valuable time for content creation by strategically reposting curated content and your own high-performing pieces.
Establish Thought Leadership: Carefully curated content from industry leaders positions you as someone in the know, attuned to current trends and insights. Sharing these valuable pieces showcases your knowledge and strengthens your professional image.
Build a Thriving Community: Reposting relevant content from your network fosters connections and strengthens your professional community. It demonstrates your support for colleagues and industry peers, while also exposing your audience to diverse perspectives.
Content Diversity is King: Don't limit yourself to just your own written posts! Reposting allows you to showcase a variety of content formats that keep your profile engaging. Share thought-provoking infographics, insightful videos, or even compelling articles – the possibilities are endless.
The Advantage of Reposting Your Own Posts
Reposting your own high-performing content is a fantastic strategy for staying active on days when you don't have fresh content to share. This helps to:
Boost engagement: Share past successes and remind your audience of valuable information you've provided.
Increase visibility: Reposting keeps your profile in front of your network, potentially reaching new connections.
Reinforce Expertise: Reposting your insightful content positions you as an expert in your field and demonstrates the value you bring to the conversation.
💡Show your growth. Did your perspective on a topic shift over time? Consider reposting older posts (think a year back or more) and sharing how your thoughts have evolved. This transparency showcases your growth and allows you to connect with followers on a deeper level.
Steps to Successfully Repost
Here's a winning formula for incorporating reposts into your LinkedIn strategy:
Engage with Other Content: Dedicate 20 minutes daily to interacting with others' posts. This increases your visibility and encourages engagement with your reposted content. Leaving thoughtful comments or questions on relevant posts sparks conversation and positions you as an engaged member of the LinkedIn community.
Repost One of Your Own Posts: Select a previous post that resonated well with your audience and share it again to reach a wider network. Focus on content that sparked discussion, garnered high engagement, or addressed a current industry trend.
Schedule Reposts (Optional): Utilize scheduling tools to plan your reposts in advance, ensuring consistent activity even on busy days.
Optimize Timing: Consider posting reposts at times when your audience is most active on LinkedIn. Analytics tools can provide valuable insights into your audience's peak engagement times.
Tailor Your Approach: Personalize reposts with relevant hashtags or by mentioning specific connections who might find the content valuable. Hashtags help categorize your post and increase discoverability, while tagging relevant connections sparks conversation and strengthens your network.
For more insights on creating the best content for LinkedIn, check out this analysis of viral success.
Boost Your LinkedIn Engagement with Reposts
By strategically implementing reposts, you can significantly enhance your LinkedIn engagement and establish yourself as a thought leader in your industry.
Start by engaging with others' content to build connections, increase visibility, and spark conversation. Reposting your own high-performing content helps maintain activity, reach a wider audience, and reinforce your expertise.
Additionally, repost curated content from credible sources to showcase industry awareness and establish yourself as a valuable source of information.
Schedule your reposts to optimize timing, ensuring consistent activity and reaching your audience when they’re most engaged. Finally, tailor your reposts with relevant hashtags and mentions to personalize your content and maximize its impact.
Incorporating these strategies will allow you to transform reposting from a simple sharing tool into a powerful weapon for amplifying your engagement, establishing yourself as a thought leader, and achieving your professional goals on LinkedIn.
