Tool Reviews
Yasmina Akni Ebourki
Last updated: Jun 24, 2025
Managing your social media shouldn’t feel like managing a spaceship, expensive, complicated, and hard to steer.
If you’ve been wondering, “Isn’t there something better (and cheaper) out there? That Hootsuite” this guide is for you.
Whether you're a solo freelancer, a growing team, or just need something that works better with managing different social media, I’ve got you covered.
What is Hootsuite and Why Search for Alternatives?
Hootsuite is a social media management platform that lets you schedule, monitor, and analyze your content across multiple platforms, such as LinkedIn, Instagram, and Twitter, all from a single dashboard.
It offers powerful features like:
Content scheduling across multiple social channels
Social listening tools for monitoring conversations and trends
Integration with third-party tools like Canva for quick and easy design creation
Pros and Cons of Hootsuite
After taking a closer look at Hootsuite’s main features, it’s clear that while it’s a powerful and well-established platform, it also has a few key drawbacks that drive many users to consider alternatives.
High cost: Hootsuite can be pricey compared to other tools offering similar features
Free trial requires a credit card: This can be a barrier for users who want to test it risk-free
Steep learning curve: The interface may feel overwhelming at first, requiring time to master and learn all it’s features
Top 10 Hootsuite Alternatives
Let’s take a look at some tools that can be used as alternatives to Hootsuite.
We'll go over their key features, advantages, disadvantages, and pricing to help you choose the best fit for your social media needs.
1. Buffer
Rating: 1.8 (Trustpilot)
Buffer is very similar to Hootsuite when it comes to managing multiple social media accounts from a single platform.
Some of its main features include:
Scheduling content across various social networks.
Tracking analytics to measure performance.
Creating custom images for social media directly within the platform.
Offering suggestions on the best times to post on platforms like LinkedIn and insights into what type of content performs best.
Pros:
One of Buffer’s biggest advantages is its pricing.
The free plan allows you to manage up to 3 channels and schedule up to 10 posts.
The Essentials plan starts at $5/month per channel, and the Teams plan starts at $10/month, a solid option for teams collaborating on content.
3. Loomly
Rating: 1.9 (Trustpilot)
Loomly is a platform that allows you to organize all your social media content in one place, helping you grow your account and audience by streamlining your content strategy.
One of its main advantages is that it supports integration with almost all major social networks, including Instagram, TikTok, LinkedIn, and others.
However, while Loomly does allow you to post on LinkedIn, its AI-generated content features are not fully optimized for that platform, which can limit its effectiveness for professional audiences.
Among its strengths, Loomly enables integration with external tools such as Slack, and it supports collaborative content creation within teams.
Users can share assets, assign tasks, and streamline the approval process, which significantly accelerates workflows.
On the downside, while Loomly does include AI-assisted content creation, its capabilities are still somewhat limited compared to platforms that are more specialized in AI-generated copy or visuals.
In terms of pricing, Loomly offers a free plan that includes:
Up to 3 social accounts, 1 calendar for 1 user
Their most popular plan, called "Beyond", includes features like analytics and team collaboration tools.
Pricing isn't shown upfront, you’ll need to create an account and start the 15-day free trial to see full details.
But it’s around $32/month, which is slightly cheaper than Hootsuite.
4. SocialPilot
Rating: 2.0 (Trustpilot)
Continuing with the trend of social media management tools, SocialPilot stands out for its comprehensive features and user-friendly interface.
Advantages:
Schedule and publish content across multiple platforms.
Includes an AI-powered content creation tool, AI Pilot, to help generate engaging posts.
Facilitates team collaboration and makes it easy to manage joint content efforts.
Manages all reviews and messages across social media platforms, streamlining communication.
Provides access to detailed analytics and advanced response features, which can help businesses engage more effectively with customers.
Pricing:
SocialPilot’s pricing starts at €24/month for the basic plan, with the Standard plan priced at €40–80/month (depending on the features selected).
The Premium and Ultimate plans range from €80 to €151/month, offering even more advanced features for larger teams or businesses.
Comparison with Hootsuite:
Compared to Hootsuite, SocialPilot has similar pricing but offers more features, making it a solid choice for businesses focused on content creation and collaboration.
5. MagicPost
Rating: 4.6 (Trustpilot)
Finally, one of the two tools I want to highlight, while it’s not meant to manage every social media platform, is MagicPost, and it's specially designed for LinkedIn.
This tool helps you create LinkedIn content that actually sounds like you, adapting to your tone and writing style.
Plus, it’s packed with helpful features:
You can generate content ideas and hooks in seconds.
There’s a dedicated inspiration feed so you never run out of things to post about.
You can organize, schedule, and preview your content ahead of time.
It gives you a much more personalized experience compared to traditional social media schedulers.
The best part? It includes tons of free tools you can try even before creating an account, perfect if you just want to test things out.
Pricing is super straightforward:
Starter Plan: $39/month, Ideal for testing the platform or occasional LinkedIn users.
Creator Plan: $59/month, Best for freelancers and solo professionals.
Agency Plan: $159/month, Designed for teams or companies needing more advanced features.
MagicPost is not a multi-platform manager, but if LinkedIn is your primary focus, it offers deep, specialized functionality that more general tools don’t match.
6. SocialChamp
Rating: 4.5 (Trustpilot)
If you're looking for a Hootsuite alternative that won't break your budget, give SocialChamp a try.
It helps you manage your social media presence from scheduling and publishing to social listening and performance tracking.
Some of SocialChamp's main features include:
Manage your online presence on Facebook, Twitter, Pinterest, LinkedIn, TikTok, and more.
Use AI to find the best time for your audience to share content.
Keep track of industry trends and brand mentions.
Pros:
Helps you keep an eye on your competition by tracking their social media performance.
Integrates with Google Analytics, Zapier, Giphy, Canva, and Google Drive.
Cons:
Comes with a steep learning curve.
Cost can quickly build up for multiple social accounts and team members.
Third-party integration is available on the more expensive plans.
Pricing:
SocialChamp plans start at $5/month for one social account. The Starter plan includes essential features such as post scheduling, analytics, and basic support. For more advanced features, you have to subscribe to one of the pricier plans.
7. Agorapulse
Rating: 2.8 (Trustpilot)
Agorapulse is a social media management tool that provides more than just content scheduling. Its features include social inbox management, performance reporting, team collaboration tools, and competitor analysis.
Agorapulse features include:
Social listening so you can monitor the people's sentiment around your business.
Social media ROI reports.
Team collaboration tools such as shared calendar and approval workflows.
Pros
Agorapulse has a clean interface that makes it easy to use.
Helps you manage your content on Facebook, Instagram, LinkedIn, Twitter, YouTube, and more.
Its AI writing assistant helps you improve your copy.
Cons
With plans starting at $99/month, Agorapulse is one of the most expensive Hootsuite alternatives on our list.
Limited analytics features.
Difficult to manage multiple profiles.
Pricing
Agorapulse plans start at $99/month. The Standard plan includes post scheduling, unlimited post creation, and social ROI reporting.
For more advanced features such as team workflow or ad comment monitoring, you'd have to subscribe to the Profesional ($149/month) or Advanced ($199/month) plans.
8. CoSchedule
Coschedule is a Hootsuite alternative that goes beyond social media platforms. You can use it to schedule blog articles, manage marketing campaigns, and coordinate content across teams.
Pros
Coschedule is available on mobile for Android and iOS devices.
Helps you schedule your content across multiple platforms from a single calendar.
Helps you manage your online presence on the most popular social media platforms.
Cons
Higher learning curve for non-marketers or solo users.
Limited third-party integrations compared to other Hootsuite alternatives.
9. Sendible
Rating: 2.3 (Trustpilot)
If you're looking for a no-fuss alternative to Hootsuite, Sendible could be the best choice for you. This social media management tool helps you take care of your online presence across all the major platforms.
Its features are designed to keep your workflow organized and your team in sync.
Here's how Sendible helps you shape your online presence:
Sendible's features streamline publishing, performance analysis, engagement, and team collaboration.
Integrates with Canva, Pexels, or GIPHY so you can easily edit your media content.
Helps you track your strategy performance across all channels due to its instant analytics reports.
Pros
Sendible comes with a clean, intuitive interface that's easy to navigate.
Makes team collaboration easy with built-in task assignments.
Sendible's content libraries help you organize your posts and have engaging content for future campaigns ready to go.
Cons
Some of the more advanced features, such as live report sharing, are available on the more expensive plans.
The content calendar lacks advanced filtering features.
Snedible integrates with fewer social media platforms compared to other Hootsuite alternative on the list.
Sendible Pricing
Sendible offers multiple pricing plans to suit different business sizes and needs. Its Creator plan is $29/month and is a good choice for freelancers or solopreneurs.
As you move up the tiers, the plans have more features and are more expensive. The Scale plan ($199/month) includes the campaign management and content libraries features.
10. Metricool
Rating: 4.4 (Trustpilot)
Metricool is a strong Hootsuite alternative that stands out through its generous free plan, detailed analytics, and combined support for social media platforms and ad campaigns.
Metricool's best features include:
Helps you schedule and publish posts on Youtube Shorts, TikTok, Instagram, LinkedIn, and more with an intuitive calendar and optimal posting times.
Allows you to monitor Google and Facebook ad campaigns.
Metricool has a unified inbox so you can reply to all messages, comments, and reviews on multiple social media platforms.
Pros
Metricool has a lifetime free plan.
You can track your content performance across multiple platforms from a unified dashboard.
The media management helps you organize, store, and reuse your visual content.
Cons
You can't post on LinkedIn using the free plan.
Certain post formats such as carousels or stories are not supported on Metricool.
New users might find the interface and all the features overwhelming.
Metricool Pricing
The Free plan includes up to 50 scheduled posts per month and basic analytics (excluding LinkedIn and Twitter).
For LinkedIn integration, you have to subscribe to the Starter plan ($18/month). The Advanced plan starts at $45/month and includes team access, post approvals, and advanced reporting. For large teams, the Custom plan supports 50+ brands with full feature access. You have to contact the sales team for the Custom plan price.
How to Choose the Best Tool?
Selecting the right tool for managing your social media accounts depends on your specific goals and needs.
Here are some key points to consider:
Define your goals first: Are you focused on growing a specific platform like TikTok or Instagram? Or do you need a tool that supports all major platforms?
Check platform compatibility: Not every tool works equally well with every social network. Make sure the one you choose supports the platforms you’re prioritizing.
Compare value for money: If you're looking for a more affordable option than Hootsuite,
Publer offers similar core features at a much lower price.
Loomly offers a balance between affordability and advanced features.
Look for platform-specific strengths: If your main focus is LinkedIn, a tool like MagicPost, which is built specifically for that platform, may serve you better than a general-purpose manager.
Evaluate analytics and reporting features: If insights and metrics are essential for your strategy, choose a tool with strong reporting capabilities, like SocialPilot.
Take advantage of free trials: Most tools offer free trials, test several to see which interface, features, and workflow suit you best before committing.
Ultimately, the best tool is the one that aligns with your goals, fits your workflow, and offers the best value for your budget.
FAQ
What is the Most Affordable Social Media Management Tool?
Publer stands out as one of the most affordable options, with a free plan and paid plans starting at around $3.75/month.
It offers solid core features like scheduling and engagement tracking, making it ideal for freelancers or small businesses on a budget.
