Posting Best Practices
Yasmina Akni Ebourki
Last updated: Sep 13, 2024
Whether you're in sales, marketing, or a freelancer looking to find clients through LinkedIn and you want to start being more active on LinkedIn.
The first thing you need to do is make sure your profile is optimized and attractive.
Why, you ask?
Because the last thing you want is for your post to get the visibility and engagement every content creator dreams of, only for people to visit your profile and leave because they don’t trust your profile and ultimately decide not to connect with you.
TL;DR Optimizing your LinkedIn profile is crucial for increasing visibility and credibility. This article highlights essential AI tools like Headshot Pro, MagicPost, Taplio and Dripify—some free, others paid—that can help you enhance your profile and create engaging posts.
What Makes a LinkedIn Profile Truly Optimized?
Step by step, optimizing your profile means making it professional and appealing.
You can do this by analyzing profiles of top content creators or by using some of the AI tools I’ll introduce here.
Some of these tools are not only free but will also save you a lot of time.
But if there’s one thing I can tell you, it’s that the most important aspect of a well-optimized profile is that it reflects who you are.
You need to stand out because, in the end, people will connect with you, not just a nice, organized profile.
Top AI Tools to Boost Your LinkedIn Profile
There are plenty of gurus on LinkedIn who will offer to optimize your profile for a fee, but you can also take the time to do it yourself and lear about the process of having a nice LinkedIn profile.
Trust me, you’ll learn more by doing it yourself than by handing it off to someone else.
Plus, there are tools available that are completely free, so you don’t even need a budget—just time and motivation.
Let me share the tools I use and recommend to optimize your profile and make it top-notch.
Ans let’s not miss this step because it is very important to focus on how your profile will look before we even start improving the posts you share.
Headshot Pro
Unfortunately, this AI tool isn’t free, but it’s a one-time expense, because hiring a photographer might cost you just as much, if not more, and take up more of your time.
All you need to do is upload a few selfies where your face is clearly visible—make sure they’re solo shots.
And once you chose a plan that fits you, you’ll receive a set of AI-generated, professional photos that are perfect for LinkedIn.
Here’s a bonus tip: Your LinkedIn photo should be simple, with your face clearly visible so you’re easily recognizable.
On the other side If you have a personal brand, make sure your photo aligns with your brand colors.
Taplio
Once you've set up your profile, uploaded your profile picture and banner, and filled in your basic information, Taplio offers a freemium version that analyzes your LinkedIn profile.
It gives you feedback on what’s working and what isn’t, and then provides suggestions for improvement. For example, I simply pasted my profile link into the tool.
In just a few seconds, Taplio analyzes your profile’s content and gives you tips on improving your headline, summary, skills, and experiences.
The best part is that it explains why each suggestion matters so you are not just changing things without knowing the impact they have.
For instance, it might tell you that using a more professional LinkedIn photo could lead to 21% more profile views.
LinkedIn Premium
Lastly, LinkedIn Premium now includes AI features that can help you enhance your profile.
With the premium version, you can go directly to your profile, edit your headline, and get AI-generated suggestions to improve each detail.
However, it’s important to note that while the AI can help generate titles and summaries, it doesn't provide constructive feedback on how to improve your profile overall.
It’s a helpful tool for creating content, but you'll still need to be mindful of how your profile comes across to others.
AI Tools for LinkedIn Posts
Writing posts takes time—understanding which formats work best, following guidelines, and organizing your content effectively can be a challenge.
But there are tools that can help you generate content specifically for LinkedIn, and I'd like to introduce you to a few of them.
MagicPost
First up is MagicPost, the tool I personally use.
As its name suggests, MagicPost helps you create posts in seconds.
While you'll likely need to tweak the content a bit to get it just right, it allows you to generate posts in various styles, whether they're educational, emotionally engaging, or personal using storytelling.
The best part? You don’t have to sacrifice quality or make it sound robotic or too AI.
Writesonic
Next up is Writesonic, an AI tool designed not just for LinkedIn posts but for a variety of writing needs.
It offers a freemium version that doesn’t require a credit card, making it accessible for beginners;
While Writesonic can be a great starting point for generating LinkedIn posts, keep in mind that it’s not specifically tailored for LinkedIn.
This means it can help you get started but may not fully meet your needs for more refined content.
For more advanced features and personalized posts, you might want to consider paid options like MagicPost
AIcarousels
And finally, adding visuals to your content is crucial.
The difference between a post with an image and one without visuals is huge.
Nowadays, carousels have become very popular.
Another AI tool is AIcarousels, which, as the name suggests, is an AI tool designed specifically for generating carousels.
They are dynamic visuals, typically with minimal text on each slide, and they generate a lot of engagement (people react more to these posts).
You can create them yourself using tools like Canva, or LinkedIn now even offers a feature to create carousel visuals directly on the platform.
Dripify
Now, let's move on to tools focused on generating leads on LinkedIn, specifically targeting potential clients or contacts genuinely interested in your product.
The first tool I want to introduce is Dripify, which specializes in lead generation through LinkedIn.
Additionally, this AI tool has an autopilot mode that lets you send messages and run lead generation campaigns directly from the platform.
It’s perfect for small businesses, teams, or marketing agencies looking to kick off prospecting campaigns with hyper-personalized messages.
Keep in mind that, like many advanced tools, it comes with a cost, starting at $39 per month per user.
However, they do offer a free trial that I encourage you to check out.
I’ve only mentioned one AI tool, but keep in mind that there are many other outreach tools available, like Persuva or Reachinbox, which offer similar functionalities at different price points.
The key is to test them out and find the one that best fits your needs and budget.
Key elements of a well-optimized LinkedIn profile
To sum it all up, a well-optimized LinkedIn profile should include the following key elements:
Professional Photo: Ensure your profile photo is clear and professional, showing your face well. Pair it with a clean, engaging background.
Compelling Headline: Go beyond just listing your job title. Craft a headline that highlights what you offer and addresses the problems you solve for clients. Incorporate relevant keywords if possible.
Detailed Summary: Your summary should provide a detailed introduction, showcasing your skills, experiences, and what makes you unique. Avoid being robotic or overly formal—aim for a friendly tone that truly represents you.
Experience and Skills: Highlight your relevant experiences and skills prominently. This section should emphasize what you can do and what you’ve accomplished.
Recommendations: Request recommendations from former colleagues, supervisors, or clients. Authentic testimonials can build trust and validate your expertise.
By focusing on these elements, you'll create a LinkedIn profile
Benefits of a Fully Optimized LinkedIn Profile
Having a fully optimized LinkedIn profile is very important for making a strong impression and standing out in the crowded professional space.
When your profile is well-crafted, it significantly boosts your visibility and allows you to appear in more relevant searches which means more opportunities for networking and connection.
A polished profile also shows credibility and professionalism.
A professional photo, an engaging summary, and clearly outlined skills help you present yourself as an expert in your field.
This enhanced credibility not only makes you more appealing to potential clients and employers but also builds trust and encourages more meaningful interactions and endorsements from your network.
Additionally, an optimized profile strengthens your personal brand and maximizes your engagement on LinkedIn.
By showing your strengths and professional achievements, you make yourself memorable and appealing to your target audience.
Whether you’re job hunting or looking to expand your network, a well-optimized profile sets you up for success by opening doors to new opportunities and meaningful connections.
