Posting Best Practices
Esteban Puttner
Last updated: Jun 22, 2024
In the ever-evolving landscape of LinkedIn, certain posts break through the noise, captivating audiences and spreading like wildfire across the platform.
These viral posts do more than just generate likes and shares—they inspire, provide substantial value, and often leverage powerful visuals to make a lasting impact.
In this article, we delve into a selection of LinkedIn posts that have gone viral, exploring the elements that contributed to their success.
Whether it’s through compelling narratives, insightful analysis, or striking visuals, these posts have set a new benchmark for what it means to engage and influence on LinkedIn. Join us as we uncover the secrets behind these standout pieces of content and learn how you can apply these strategies to your own LinkedIn presence.
TL;DR: The viral LinkedIn post highlights 3 TopVoices—Mita Mallick captivates through storytelling, Alex Xu simplifies complex topics, and Lara Acosta garners reactions with actionable advice and appealing design.
Best Content by Mita Mallick: The Empowering Voice
Meet Mita Mallick, “a passionate storyteller” as she calls herself, but above all, a dynamic force on LinkedIn. Who has captured the hearts and minds of over 164,250 followers, boasting an impressive 15% growth in just six months!
Her profile is a lively mix of posts championing diversity, inclusion, and mental health, and it's no surprise her content often goes viral. Let's take a good look at 3 posts that hit the spot.
The Power Of Storytelling
More than 2600 reactions, almost 200 comments and more than 150 reposts, we can call that a viral post on LinkedIn. Do you have any why? Yep, you are right. The power of storytelling.
Authentic and Emotional
Her raw honesty about feeling undervalued strikes a deep chord, making readers feel seen and understood, fostering a strong emotional connection.
Universal Validation
The post hits a universal nerve—everyone seeks validation. It’s relatable, shareable, and resonates with the common struggle to fit into professional norms.
What do we have here? Almost 1500 reactions, more than 230 comments and 80 reposts. It is great post! Here are some elements that can explain this success:
High Engagement
Its personal touch and broad appeal drive high engagement, boosting its reach through comments, likes, and shares.
Impactful Imagery
Mita uses eye-catching images and quotes to amplify her message, making her posts even more compelling and shareable.
It’s a hit again for this one! Almost 2200 reactions, more than 270 comments and 60 reposts. We told you that storytelling really holds a great power. Here some details:
Punchy Storytelling
Mita’s storytelling hooks new audiences and drives major engagement with gripping, relatable narratives that are a breeze to read and share.
Empowering Message
Transitioning from struggle to hope, the post encourages readers to determine if their promotion is on leadership's radar or stalled, and proactively seek other advocates while deciding how long they're willing to wait.
Let’s Talk About Storytelling
In the vast realm of LinkedIn, it’s often the heartfelt and genuine posts that resonate most deeply with audiences, creating a ripple effect that propels them into viral territory. You have read some examples and proofs just above those lines.
Storytelling allow you to create Inspirational content. It has a unique power to connect with professionals on a personal level. Especially those highlighting the importance of :
mental health
the importance of self-esteem in a professional environment that can be challenging
the seriousness of balancing work and personal life
These posts remind us that our careers shouldn’t come at the expense of our well-being or happiness.
By sharing stories of personal challenges, mental health journeys, and the pursuit of fulfilling careers that align with our values, top LinkedIn creators like Mita Mallick inspire and empower their audience. Smart and honest.
Best Content by Alex Xu: The Tech Wizard
You're in for a treat if you haven't discovered Alex Xu yet. Trust me, after reading this, you'll be itching to dive into his LinkedIn profile—even if tech isn't your usual groove. You seem sceptical. Well, just look at his follower count. 800,000. That's how many people live in Seattle, USA!
Alex Xu's LinkedIn content is a captivating blend of cutting-edge tech insights and vibrant storytelling, making complex topics accessible and engaging for all.
His posts go viral thanks to their infectious energy, expert clarity, and a knack for sparking lively discussions that inspire and educate. Let's delve into the latest three posts that really resonated!
A Love For Learning
We’re starting with a bang! More than 4600 reactions, 120 comments and 800 comments. Yes, it can make your head spin and we will see why:
Educational Brilliance
Despite tackling the tough stuff, Xu's posts deliver monumental educational value. Look how he doesn't just explain; he enlightens. Each post is a masterclass in clarity. Blending expert analysis with real-world relevance that leaves readers speechless.
Alex is the teacher we've all dreamed of having on our educational journey. And rightly so!
The 2,000 reactions mark will soon be reached, with 35 comments and 255 reposts. Isn’t it crazy when you think about the subject of this post? We can explain it with some elements:
Diving deep with finesse
Xu's articles are like deep-sea expeditions into complex technical waters. Whether discovering breakthroughs in blockchain or dissecting the intricacies of AI, he navigates sophisticated topics with the finesse of a seasoned virtuoso, making them accessible and intriguing for tech enthusiasts. And not only!
You didn’t know what makes HTTP2 faster than HTTP1? Well, now you do have a much clearer idea. Brilliant.
With more than 4200 reactions, 50 comments and 660 reposts— we can say Alex Xu has as many hits as Taylor Swift, and that's only to be expected given that they use images and strong visuals to captivate and deliver their messages effectively.
Mastering The Art Of Visuals
Xu isn't just about brainy text. He spices things up with captivating visuals—infographics, charts, and diagrams that transform abstract ideas into visual delights. It's not just tech talk; it's a visual feast for the curious mind.
Making complicated things easy for Muggle techies? Now that's real wizardry!
Unleashing Innovation Is The Goal
Alex Xu's LinkedIn presence is a beacon of innovation and insight, where complex tech topics come alive with clarity and enthusiasm, sparking vibrant conversations and fostering a community hungry for knowledge.
His ability to make the intricate accessible ensures each post not only educates but also inspires, creating a ripple effect of positivity and learning across the platform.
With tech becoming more and more a part of our daily lives, Alex is making it clearer and more tangible, which explains its success with a wide audience.
💡 Bonus tips: Alex Xu writes very long posts, and his community loves them. If you want to learn more about the ideal length for your posts, we have an article on it!
Best Content by Lara Acosta: The Dynamic Powerhouse
The name is Acosta. Lara Acosta. Dynamic, influential, passionate, uplifting—they are just some of the adjectives used to describe her (among others). Counting more than 158,000 followers on LinkedIn, she is a tornado of positivity, actionable advice and influence.
Her dedication for storytelling and her genuine approach make her a beloved figure among her followers, who eagerly await each new piece of content she shares.
She can be a mentor, a motivator, and a true advocate for professional growth and personal empowerment. Her journey on LinkedIn is a shining example of how authenticity and a passion for helping others can create a vibrant and engaged community. Brace yourselves for a good dose of dynamism and engagement!
From Passion to Influence
Some figures that would make any content creator envious :
More than 1400 reactions
More than 900 comments
And 100 reposts
All thanks to a superb weapon that has become iconic on LinkedIn (and other social networks when you think about it): the carousel.
The Power Of Design
Lara Acosta's carousels on LinkedIn are a burst of creativity and insight, dazzling her followers with vibrant designs and compelling stories that keep them hooked!
As you may know, they spark lively interactions and are perfect for sharing, creating a buzz and building a vibrant, engaged community.
Her work is a good mix between knowledge, actionnable advice and appealing design: the perfect combo! No wonder her posts are reposts so many times. And no wonder we used it as a good example of how a carousel can be a true hit on LinkedIn.
Now is the time you say “Hey, is that a video?!”. Here's proof that this format on LinkedIn can be useful and effective if they're part of a clear and useful marketing strategy like Lara's. Just look at the results of this post: 1100 reactions, 665 comments, Almost 100 reposts. Phew!
Building Bridges Between Networks
Here, Lara uses all the facets of copywriting to achieve her goals. She has an effective hook that encourages you to stay on the post. She even takes the liberty of placing a CTA just afterwards, so that she can continue her momentum with a touch of storytelling to set the stage and then give you a list of useful tips before you naturally come across the video.
Here, you have the feeling that this post gave you A LOT. And that's normal. It makes you stay on the post and watch the video.
Now that she got your attention, you're going to want to follow her link and get to her Youtube channel and find out more. (And why not subscribing?) That's because her video is so well polished, using every trick in the book to convert your attention into action. Easy peasy right?!
And that is how you build bridges between networks. That is how you create and develop your community.
The Skilful Blend of Copywriting And Formats
The young LinkedIn creator is so successful for so many reasons.
But what we're getting at here is the extent to which she is able to make judicious use of modern copywriting codes. And using attractive visuals, trends and carousels to get her ideas across, and her content, which is always of the highest quality.
Also, use all the facets and possibilities offered by a social network like LinkedIn to get off the beaten track and use video, for example, to make links between her different social networks. It's one of the best ways of creating an engaging and loyal community.
Lara Acosta knows what she's doing and we love it!
