Posting Best Practices
Yasmina Akni Ebourki
Last updated: Sep 27, 2024
Everyone’s searching for that magic formula to increase their LinkedIn posts’ impressions and engagement.
You’ve probably come across tons of creators sharing what worked for them and offering tips.
But here’s the truth: There's no one-size-fits-all solution to success.
And unfortunately, copying what others have done won’t get you there.
Instead, you need to draw inspiration from them, then tweak and adapt their strategies to fit your style and audience.
That said, you can start by testing some proven approaches we’ve seen work consistently across different niches.
Let’s dive into what’s been shown to drive results.
TL;DR: Maximize your LinkedIn posts impressions and engagement by using humor, sharing tools, inspirational posts and always starting your posts with strong hook. Optimize your profile and actively engage with your community for better results.
What Do You Post on LinkedIn for Success?
As I pointed out, LinkedIn offers a variety of formats that can drive engagement—whether it's standard posts, images, or videos.
The real key is the content itself and how well it connects with your viewers.
If you’re just getting started, I recommend trying out the following types of posts.
They are known to generate high engagement and have proven to be effective for in almost all types of fields.
Test them out and see which ones work best for you.
Using Humor in Your Posts
One strategy that you might not hear about often is using humor in your LinkedIn posts.
You might wonder: why humor?
It breaks the typical chain of overly formal, informative posts that people are used to seeing.
I’m not saying informative posts don’t work, but if you want to stand out, you need to get a little more creative and break the routine.
Humor helps make you more friendly, reinforces the message you're trying to share, and builds a personal connection with your audience, making you seem more genuine.
People are drawn to emotions, and laughter is one of the most engaging responses you can provoke.
Try adding humor to your informative posts, whether it's a witty comment or a funny take on a serious topic.
This kind of content tends to generate strong engagement because it lightens the mood and connects with your audience on a more personal level.
Sharing Tools
Another highly effective post idea—regardless of your niche or audience—is sharing useful tools and resources that people might not know about but can save them a ton of time.
Lately, AI tools have become incredibly popular, but the concept applies to any other tool.
For example, you could share tools like MagicPost that help people write posts more easily.
Think about the tools you use in your day-to-day work that really save you time or make your tasks easier, then share them with your followers.
Offering valuable content, especially ones that are free or low-cost, adds immediate value to your audience.
This type of content is often saved for later and revisited by people who are curious or want to dive deeper into what you shared.
Sharing Tips and Tutorials
Similarly, once you've shared tools or resources, take it a step further by sharing your own tips on how you use them.
Show your audience how to optimize these tools to make their lives easier.
You can even create tutorials, whether through written posts or video walkthroughs, that guide people step-by-step.
This not only adds value but also positions you as a helpful source of advice.
By simplifying the process for others and making the information easily accessible, you're building trust and proving yourself useful.
People are more likely to follow you when they know they can consistently find practical, actionable insights that save them time and effort.
Inspirational Posts
The third one is inspirational posts.
Inspirational posts tap into emotions and motivate your audience, which can be incredibly effective.
These types of posts are commonly seen on platforms like Pinterest or Instagram, but you can easily adapt them for LinkedIn.
For example, sharing a powerful quote or a brief piece of advice from a thought leader can resonate deeply with your audience.
When people feel inspired or connected to the content, they're more likely to engage by liking, commenting, and sharing.
Remember, inspirational content works because it evokes a reaction, making your post more memorable and impactful.
Start With Captivating Hooks
Last but not least, one of the most crucial elements of a successful LinkedIn post is a compelling hook.
A hook is designed to grab your reader's attention within the first two to three seconds.
This technique is often used by social media creators to draw in their audience and keep them engaged.
Crafting an effective hook can be as important as the rest of your content combined—sometimes even more so.
If your hook fails to capture interest, even the best information can be overlooked.
Experiment with different hooks, track what works best, and refine your approach to ensure your posts make a strong impact right from the start.
Success Is More Than Posting: Create Engagement
While the ideas for impactful posts laid out are effective and frequently used by top content creators on platforms like Instagram, success on LinkedIn goes beyond simply posting content.
The key to making a real difference lies in engagement.
LinkedIn is a professional network where personal branding is crucial, whether you represent a company or are a freelancer.
To stand out and achieve success, focus on more than just the content you share.
Engage actively with your audience by responding to comments, participating in discussions, and providing relevant insights.
Building relationships and establishing yourself as a credible voice in your industry is as important as the posts you create.
Remember, consistent interaction helps build a sense of community and trust, making your content more effective and your professional presence more influential.
Engage with your audience to enhance your visibility and create a lasting impact on LinkedIn.
Optimize Your LinkedIn Profile
This brings us to the crucial step of optimizing your LinkedIn profile.
Think of your profile as your professional shopfront—it’s a reflection of who you are, what you offer, and whether people will trust or hire you.
Having a high-quality profile photo, a compelling banner, and a clear, engaging headline is essential.
These elements make a strong first impression and encourage people to learn more about you.
Your profile summary should be coherent and highlight your strengths and value proposition effectively.
Enhance your profile further by showcasing recommendations and skills, which add credibility and make your profile stand out.
Remember, your profile is often the first thing people see before they delve into your posts.
A well-crafted profile ensures that when people come across your content, they see a professional who is approachable and trustworthy.
Don’t let a poorly optimized profile scare away potential connections or clients.
A clear, professional profile photo and a well-organized profile can make the difference between someone following you or passing you by.
Make sure every aspect of your profile reflects the professionalism and competence you want to show.
Engage With the LinkedIn Community
Continuing with this theme, another crucial aspect that many people overlook is engagement.
Remember, LinkedIn is a social network, much like Facebook or Instagram, designed for interaction and connection.
You can’t just post your content and disappear—active participation is key to boosting your visibility and influence.
To truly benefit from LinkedIn’s algorithm, you need to engage with others.
Connect with people, explore what other content creators are posting, like and comment on their posts, and add value beyond just your own content.
Genuine interaction helps build relationships and can increase the visibility of your posts.
Moreover, when people comment on your posts, make sure to respond thoughtfully and right away.
Engaging with your audience not only fosters a sense of community but also encourages more interaction and feedback, further enhancing your content’s reach and impact.
By being active and willing to help, you’ll build a more engaged network and make the most of your LinkedIn presence.
Conclusion: Write Valuable LinkedIn Posts for Success
In conclusion, achieving success on LinkedIn involves a blend of several factors.
It’s not just about creating posts that reach a large audience; it’s about continuously refining your strategy to connect effectively with your target market.
Experiment with different approaches, including various hooks and calls to action, and slowly improve your strategy until you find what works best for you and resonates with your audience.
Create Value Through Consistency
At the heart of successful LinkedIn posts is the principle of creating value.
Focus on addressing the real problems and needs of your audience.
Share content that directly responds to their challenges and interests, rather than just what you think might be relevant.
For example, if you’re selling a product, don’t just highlight its features; demonstrate how it solves specific problems for your customers.
Effective content is not just about what you offer, but also how it benefits your niche. Great copywriting can make a significant difference here.
Analyze What Works and Adjust
Finally, don’t forget the importance of analyzing your results.
While there are proven strategies, what works best can vary for different individuals and industries.
Track metrics such as impressions, engagement, likes, and follower growth to measure your content's reach.
Use these insights to change your approach and adapt your strategy based on what sticks most with your audience.
Continuous analysis and adjustment will help you optimize your LinkedIn presence and lead to greater success.
