Posting Best Practices
Yasmina Akni Ebourki
Last updated: Oct 4, 2024
On LinkedIn, even though it may be a bit hidden, you can still find all your scheduled posts and drafts.
If you're here, it’s likely because you either don’t know how to do it or you’re unsure of the benefits of scheduling your posts.
It could also be that you’re wondering how to save drafts when you start writing something but don’t finish it.
Don’t worry, I’ll walk you through everything step by step, explaining what these features are and how to use LinkedIn to take full advantage of them.
TL;DR: Find your scheduled posts on LinkedIn by clicking the clock icon next to the “Post” button on the Home page.
Drafts are found by starting a post and then saving it when prompted. LinkedIn only allows one draft at a time for traditional posts, while articles can have multiple drafts.
Understanding LinkedIn’s Draft and Pending Post System
The first thing you need to understand is that drafts and scheduled posts are not the same.
On one hand, a draft is an unfinished version of something you started writing but haven’t completed, and therefore it hasn’t been scheduled yet.
On the other hand, scheduled posts are completed posts for which you’ve chosen a specific date and time to be published automatically, so you don’t have to do it manually.
Understanding what they are and how you can use them in your LinkedIn content strategy will help you move faster and achieve posts that deliver better results.
How LinkedIn Handles Drafts and Scheduled Posts
In the beginning, LinkedIn didn’t allow us to modify scheduled posts once they were set; we could only adjust the time and view them.
However, LinkedIn has made some small changes to how drafts and scheduled posts work.
Now, you can preview what’s scheduled to be posted on your account.
Although the visibility isn’t perfect yet, LinkedIn has been gradually improving it.
You can now see a chronological list of titles, preview images, and even view the number of photos that will appear in a carousel.
How to Locate Your Pending LinkedIn Posts
Although LinkedIn has made it easier to organize and schedule content, the only drawback is that if it’s your first time, it can feel like a scavenger hunt—you know it’s there, but you have no idea where to find it.
Let me explains step by step, where to find your scheduled posts.
Guide to Finding Your Drafts and Scheduled Posts
First and foremost, you should know that for traditional posts, drafts and scheduled posts are not in the same place.
For drafts:
Go to the Home page and click on “Start a Post.”
Begin writing your post. If you decide to stop, click the “X” to close the window.
LinkedIn will prompt you with the option to save your post as a draft.
Unfortunately, LinkedIn allows you to save only one draft at a time.
However, you can always use external tools like Notion or your phone’s notes app to store additional drafts.
Currently, the only type of posts where you can save multiple drafts are articles.
For scheduled posts:
On the Home page, start a post and find the clock icon in the bottom right corner next to the “Post” button.
Click the clock icon, and a small pop-up will appear with the dates to schedule your post.
Below the list, you’ll see the option to “View all my scheduled posts.”
This allows you to view all your scheduled posts for the week or month, along with the posting times and other relevant details.
Though these steps may seem many at first, you'll soon realize that organizing and scheduling your content will save you a lot of time.
How to Access Drafts on Desktop vs Mobile
There is a subtle difference between accessing drafts on desktop and mobile:
When creating a simple post on desktop or mobile:
Start typing your post.
If you decide to stop, click the “X” to close the window.
LinkedIn will prompt you to save the post as a draft. Confirm by selecting “Save as draft.”
Keep in mind that, just like on desktop, LinkedIn only allows you to save one draft at a time for traditional posts, whether you’re using the desktop or mobile version.
Lastly, to find your scheduled posts, you can also view them directly on your phone by following the same steps we covered earlier.
Optimizing Your LinkedIn Content with MagicPost
Let’s be honest, creating posts on LinkedIn is incredibly important, but it can also be time-consuming.
There are external tools, such as MagicPost, that help speed up this process by allowing you to schedule content directly within the app.
These tools not only assist with content creation but also let you schedule posts, add images, carousels, PDFs, and more.
Additionally, they provide a clear view of all your scheduled posts, showing how and when they were created, as well as the planned publishing date.
Organizing Drafts Efficiently
In addition to its main benefit—helping you generate content and save a ton of time—MagicPost also offers the ability to organize and prioritize all the posts you’ve created directly within the app.
The tool connects seamlessly to LinkedIn, so when you’re ready to publish, your posts go live immediately.
It’s not just about creating content; once you have your first draft, Magic allows you to modify the hook with three different options and make adjustments directly on the platform.
You can also spice up your post by adding formatting touches like bold, italics, and more.
Creating a Seamless Content Workflow on MagicPost
There are many tools that simplify the content creation process, and MagicPost is one of the best suited for LinkedIn.
Why?
Because it’s designed specifically for LinkedIn, not only allowing you to write posts but also featuring AI to generate content faster and, most importantly, in LinkedIn-optimized formats.
MagicPost stands out because it offers different post categories and types of content that have been tested over time and are proven to perform well on LinkedIn.
The posts that succeed on LinkedIn are easy to read, capture the reader's attention in the first few seconds, and actually add value.
In other words, don’t write just for the sake of it.
Learn to pace your posts, and if you want to speed up the process, use MagicPost.
Additionally, in the templates section, if you want to maintain your usual content style or emulate a content creator you admire, you can create your own template.
