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How Many Likes Is Good on LinkedIn? The Median Post Gets 28 (1.1M Posts Measured)

How Many Likes Is Good on LinkedIn? The Median Post Gets 28 (1.1M Posts Measured)

How Many Likes Is Good on LinkedIn? The Median Post Gets 28 (1.1M Posts Measured)

LinkedIn Analytics

Naïlé Titah

Naïlé Titah

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Open LinkedIn and the feed looks like everyone is clearing hundreds of likes. So when your post lands 30, it feels like a flop. It is not. We measured 1,141,948 LinkedIn posts from the last 12 months, and the median one earns 28 likes. Half the platform sits below that. The 500-like posts you scroll past are not the norm, they are the tail, and the feed is built to show you the tail.

The short answer: a "good" number of likes depends entirely on how big the account is. But before you even get there, the platform-wide reality is far gentler than the feed makes it look.

Median likes per post by follower band: from 6 likes under 1k followers up to 246 above 100k

TL;DR: The median LinkedIn post earns 28 likes; half of all posts land between 10 and 85. Good is your band's p75: 15 likes under 1k followers, 96 at 10k-50k, 695 at 100k+. The feed you scroll shows the p90 tail, not the norm.

The whole platform, in one distribution

Across all 1,141,948 posts, here is where the likes actually fall:


Likes per post

Quiet day (p25)

10

Typical (median)

28

Good (p75)

85

Great (p90)

267

Viral (p99)

2,251

Read the middle two rows together: half of all LinkedIn posts land between 10 and 85 likes. That is the real heart of the platform. A quarter never clear 10. Only one post in ten breaks 267, and it takes the top 1% to reach the 2,251 that look so routine in your feed.

This is survivorship bias in its purest form. The posts you see are filtered for engagement before they ever reach you, so your sample is permanently skewed toward p90 and above. The posts people actually publish look like the table above. When you compare your 30-like post to the feed, you are comparing your typical day to everyone else's best week.

The likes distribution: a quarter of posts under 10, the median at 28, only the top 1% near 2,251

Alles, was du brauchst, um auf LinkedIn zu wachsen.

Mit MagicPost schreibst du in deiner eigenen Stimme, planst im Voraus, verfolgst was funktioniert und pflegst dein Netzwerk.

Probiere MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn hat seinen Algorithmus erneut geändert. Und dieses Mal ist es spürbar.


Ich bin in einer guten Position, um das zu wissen:

Alles, was du brauchst, um auf LinkedIn zu wachsen.

Mit MagicPost schreibst du in deiner eigenen Stimme, planst im Voraus, verfolgst was funktioniert und pflegst dein Netzwerk.

Probiere MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn hat seinen Algorithmus erneut geändert. Und dieses Mal ist es spürbar.


Ich bin in einer guten Position, um das zu wissen:

Erstelle deinen ersten LinkedIn-Beitrag in weniger als 5 Minuten

Mit MagicPost sparen Sie bis zu 4 Stunden pro Woche, beginnend mit Ihrem allerersten Beitrag. Verbringen Sie weniger Zeit mit Schreiben und mehr Zeit mit dem Wachstum Ihres Unternehmens.

Probiere MagicPost

Keine Kreditkarte. Keine Verpflichtung. Nur echte Zeitersparnis.

100% kostenlose Testversion.

"Good" depends on your size, so find your row

A single median for the whole platform is honest but blunt, because a 6-like post from a 500-follower account and a 246-like post from a 200k account are the same achievement: both are exactly typical for their size. Here is the full ladder, percentile by percentile, by follower count.

Followers

Quiet (p25)

Typical (median)

Good (p75)

Great (p90)

Posts measured

Under 1k

2

6

15

31

81,060

1k-5k

6

14

32

64

337,945

5k-10k

10

23

50

99

182,220

10k-50k

16

40

96

212

329,126

50k-100k

46

109

261

551

75,353

100k+

92

246

695

1,726

136,244

Find your follower band and ignore every other row. "Good" is your band's p75 column: the score you hit on a genuinely strong day, not a once-a-year tail event. If you have 3,000 followers, a good post is around 32 likes. If you have 30,000, it is around 96. The "great" column (p90) is real but rare by definition: one post in ten, the kind you cannot manufacture on demand.

Notice how the same raw number means opposite things at different sizes. Fifteen likes is a good day under 1k followers (p75) but a quiet one in the 5k-10k band (p25 is 10, median 23). There is no universal "good likes" number to chase. There is only good-for-your-size, which is the only comparison that tells you anything.

So is your post actually doing badly? Probably not

Two reassurances straight from the table:

  • A 30-like post beats the typical post on the entire platform. The all-posts median is 28. If you cleared 30, you are already on the better side of more than half of LinkedIn, regardless of your size.

  • A 100-like post is top-quartile even for mid-size accounts. In the 10k-50k band, the p75 (the "good" threshold) is 96 likes. Break 100 with that audience and you are in the top quarter of your own band, never mind the smaller accounts where 100 likes is firmly in great territory.

The number that feels like failure is usually a perfectly ordinary, even strong, result once you stop measuring it against a feed engineered to show you outliers.

Where do you stand on this ladder? MagicPost's LinkedIn analytics place every post you publish against your own history and your follower band, so you see whether 30 likes was a quiet day or a good one for you. And if you want these reference numbers refreshed without redoing the math, the MagicPost Benchmark recomputes them on fresh data and delivers them to your inbox every month.

Why likes are the cheapest signal you track

Likes are the easiest thing a reader can give you: one tap, no thought, no exposure. That makes them plentiful and worth watching, but it also makes them the weakest currency on the platform. A like costs nothing, so it tells you little about whether your post actually moved anyone.

The scarcer signals are the ones that matter:

  • Comments are far rarer and far stronger. The median post earns 28 likes but only 6 comments, and a comment takes real effort to write. A post that punches above its weight on comments is doing something a pile of likes can't prove. We put comments through the exact same size ladder in how many comments is good on LinkedIn, the twin of this page.

  • Engagement rate normalizes likes by audience. Raw likes reward big accounts mechanically: of course 100k-follower posts clear more likes. Dividing engagement by your follower count strips that advantage out and tells you how hard your content is working for the audience you have. That is the real apples-to-apples metric, and it lives in what is a good engagement rate on LinkedIn and the average engagement rate pillar.

Use raw likes to sanity-check ("is this post landing at all?"), then use comments and engagement rate to judge whether it is landing well.

Alles, was du brauchst, um auf LinkedIn zu wachsen.

Mit MagicPost schreibst du in deiner eigenen Stimme, planst im Voraus, verfolgst was funktioniert und pflegst dein Netzwerk.

Probiere MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn hat seinen Algorithmus erneut geändert. Und dieses Mal ist es spürbar.


Ich bin in einer guten Position, um das zu wissen:

Alles, was du brauchst, um auf LinkedIn zu wachsen.

Mit MagicPost schreibst du in deiner eigenen Stimme, planst im Voraus, verfolgst was funktioniert und pflegst dein Netzwerk.

Probiere MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn hat seinen Algorithmus erneut geändert. Und dieses Mal ist es spürbar.


Ich bin in einer guten Position, um das zu wissen:

Erstelle deinen ersten LinkedIn-Beitrag in weniger als 5 Minuten

Mit MagicPost sparen Sie bis zu 4 Stunden pro Woche, beginnend mit Ihrem allerersten Beitrag. Verbringen Sie weniger Zeit mit Schreiben und mehr Zeit mit dem Wachstum Ihres Unternehmens.

Probiere MagicPost

Keine Kreditkarte. Keine Verpflichtung. Nur echte Zeitersparnis.

100% kostenlose Testversion.

What actually moves your like count

Once you know your band's typical number, the lever is format. The same idea written as an image post, a text post or a poll collects very different like counts, and the gap is large enough to matter more than most tweaks to your wording. Which format earns the most likes (and which quietly costs you them) is the whole subject of the best LinkedIn post format. Pick the format your audience rewards before you obsess over a handful of likes here or there.

Where this data comes from

Everything on this page is MagicPost's own research. The pool: 1,141,948 LinkedIn posts published over the last 12 months by individual creators (company and topic pages excluded, authors under 100 followers excluded), with reshares and deleted posts filtered out. We report the like count per post, then summarize with medians and percentiles, never averages, so a handful of viral posts cannot bend any row. The follower-band ladder uses the same pool split into six size bands (n stated on every row, from 75,353 to 337,945 posts). Figures dated June 2026, refreshed with the data.

Häufige Fragen

How many likes is good on LinkedIn?

It depends on your follower count, but here is the honest platform-wide answer: across 1,141,948 posts from the last 12 months, the median post gets 28 likes, and half of all posts land between 10 and 85. A "good" post (the 75th percentile) clears 85 likes platform-wide. By size, "good" is your band's p75: about 15 likes under 1k followers, 32 at 1k-5k, 50 at 5k-10k, 96 at 10k-50k, 261 at 50k-100k and 695 above 100k.

What is the average number of likes on a LinkedIn post?

The typical post earns 28 likes (the median, measured on 1,141,948 posts). We report the median rather than the mean on purpose: a tiny number of viral posts (the top 1% reach 2,251 likes) would drag a simple average far above what a normal post actually gets, which is why most quoted "averages" feel impossibly high.

Is 30 likes good on LinkedIn?

Yes. The median post across the whole platform gets 28 likes, so a 30-like post is already above typical for all of LinkedIn. For a small or mid-size account it is a solid, normal result. The feed makes 30 feel small only because LinkedIn shows you other people's outliers, not their median posts.

Why does my feed show posts with way more likes than mine?

Survivorship bias. Your feed is ranked to surface high-engagement posts, so the sample you see is permanently skewed toward the top 10% (267+ likes) and the top 1% (2,251+). The posts people actually publish look like the distribution in this article: a quarter under 10 likes, a median of 28. You are comparing your typical post to everyone else's best one.

Are likes the best way to measure a LinkedIn post?

No. Likes are the cheapest signal a reader can give (one tap), so they are plentiful but weak. The median post gets 28 likes but only 6 comments, and a comment takes real effort, which makes it a stronger sign your content landed. To compare fairly across account sizes, divide engagement by your follower count: see what is a good engagement rate on LinkedIn.

> Put your whole LinkedIn routine in one place. MagicPost handles the writing, the scheduling and the analytics, so the only thing left to produce is the post worth liking.

Alles, was du brauchst, um auf LinkedIn zu wachsen.

Mit MagicPost schreibst du in deiner eigenen Stimme, planst im Voraus, verfolgst was funktioniert und pflegst dein Netzwerk.

Probiere MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn hat seinen Algorithmus erneut geändert. Und dieses Mal ist es spürbar.


Ich bin in einer guten Position, um das zu wissen:

Alles, was du brauchst, um auf LinkedIn zu wachsen.

Mit MagicPost schreibst du in deiner eigenen Stimme, planst im Voraus, verfolgst was funktioniert und pflegst dein Netzwerk.

Probiere MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn hat seinen Algorithmus erneut geändert. Und dieses Mal ist es spürbar.


Ich bin in einer guten Position, um das zu wissen:

Erstelle deinen ersten LinkedIn-Beitrag in weniger als 5 Minuten

Mit MagicPost sparen Sie bis zu 4 Stunden pro Woche, beginnend mit Ihrem allerersten Beitrag. Verbringen Sie weniger Zeit mit Schreiben und mehr Zeit mit dem Wachstum Ihres Unternehmens.

Probiere MagicPost

Keine Kreditkarte. Keine Verpflichtung. Nur echte Zeitersparnis.

100% kostenlose Testversion.

●

The whole platform, in one distribution

●

"Good" depends on your size, so find your row

●

So is your post actually doing badly? Probably not

●

Why likes are the cheapest signal you track

●

What actually moves your like count

●

Where this data comes from

●

Häufige Fragen

Alles, was du brauchst, um auf LinkedIn zu wachsen.

Probiere MagicPost

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