The residents and the tourists

Of the 166 creators who post software development consistently, only 20 dedicate more than half their feed to it. This top 20 splits the same way: residents like Neo Kim (61% of his feed) and Sahil Gaba (52%), and tourists like Ethan Mollick (3% of his feed) and Charlie Hills (4%) whose rare software development posts swing the most against their own baseline.

The data behind that tourist premium is consistent: an audience that did not sign up for code still rewards a clear, well-timed coding post, while full-time engineering feeds compete with themselves. Prasanya Shankar's 596% premium, Felix Haas's 139% and Ethan Mollick's 58% are all from creators for whom this is a side topic; the deepest discounts (Daniel Moka, Akshay Saini) belong to creators who post it constantly. If you write about software development occasionally, you are playing the easier game.

Two related studies while you are here: who dominates LinkedIn country by country (United States, India, Germany, the full series), and the broader AI ranking these engineers overlap with (top AI creators). And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any software development creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.