The residents and the tourists

Of the 571 creators who post AI consistently, only 85 dedicate more than half their feed to it. This top 20 splits the same way: residents like Arthur Mensch (88% of his feed), Demis Hassabis (83%) and Mustafa Suleyman (57%), and tourists like Chris Donnelly (9%) and Will McTighe (6%) whose rare AI posts massively out-earn their usual content.

The data behind that tourist premium is consistent: an audience that did not sign up for AI still rewards a clear AI explainer, while full-time AI feeds compete with themselves. If you write about AI occasionally, you are playing the easier game.

Two related studies while you are here: who dominates LinkedIn country by country (United States, France, the full series), and what AI is doing to LinkedIn writing itself: our state of play of AI writing on LinkedIn. And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any AI creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.