The residents and the tourists

Of the 89 creators who post personal branding consistently, not one dedicates more than half their feed to it. That is the defining fact of this theme: it is something creators teach and sell, not something they fill their own feeds with. The highest share of the entire top 20 belongs to Amelia Sordell at 18%, and most of the board sits between 2% and 8%.

That structure produces the cleanest tourist premium in this series. The biggest gains belong to the people who touch the topic least: Lewis Howes (2% of his feed, +127%), Victor Wendt (8%, +105%) and Ryan Yockey (7%, +94%) all roughly double their usual median when they go personal, while the few high-share names earn closer to their own line. An audience that did not come for personal branding rewards the occasional personal post; a feed built around the topic competes with itself. If you write about it occasionally, you are playing the easier game.

Two related studies while you are here: who dominates LinkedIn country by country (United States, United Kingdom, the full series), and the country home pages of the names above, from Brazil to Australia and India. And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any personal branding creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.