Top 20 LinkedIn Creators in Brazil (2026)

What changed in Brazil's top 20 LinkedIn creators since our last ranking

The pool is slightly smaller this time: 65 active Brazilian creators, against 70 in our previous edition.

Eleven names are new in this top 20, and four of them take the top four places: Marcelo Noronha at #1, Claudio Junior at #2, Guilherme Benchimol at #3 and Frederico Trajano at #4. Joel Jota enters at #6.

Every returning creator now sits lower than before. Victor Wendt, our previous #1, is #5.

Eleven creators from our previous top 20 are no longer in it.

#20 · Junior Borneli, 160 median likes

Junior Borneli is the founder of StartSe, a bestselling author, board member and CNBC presenter (we profiled him in detail in his data biography). He holds #20, down from #6 in our previous edition.

His yearly median went from 472 in 2024 to 320 in 2025, then 160 so far in 2026. He writes the longest posts of the three creators whose word counts we hold, and his Finance posts (253) beat his AI posts (156).

"Era Só Carro. Agora... A BYD vai começar a vender kits de energia solar dentro das suas 233 concessionárias no Brasil." ("It was just cars. Now... BYD will start selling solar energy kits inside its 233 dealerships in Brazil.") His most liked post of the year: 3,181 likes, almost 20 times his median. Read it

#19 · Eduardo Orban, 194 median likes

Eduardo Orban is an executive adviser and former CEO who works on mining, ESG and risk. He is #19, down from #9 in our previous edition.

The smallest account in the top 20, he posts a 1.52% engagement rate, second only to Frederico Trajano, but stays out of the efficiency cut, which starts at 20k followers.

"Vou ser direto, porque a mensagem que recebo não é. "Olá, Eduardo. Você é o responsável pela área de TI?" Não. Sou o CEO. Está escrito no meu perfil. Na primeira linha." ("I'll be direct, because the message I get isn't. 'Hi Eduardo, are you the head of IT?' No. I'm the CEO. It says so on my profile. On the first line.") His most liked post of the year: 1,737 likes and 270 comments, 18 times his median comment count. Read it

#18 · Carolina Martins, 211 median likes

Carolina Martins teaches LinkedIn to executives and works on founder-led growth. She is the second-biggest account in the ranking and sits #18, down from #7 in our previous edition.

Her theme split is the widest here: her 33 Leadership posts earn a 2,845 median, more than 13 times her overall figure, against 141 for Thought Leadership.

"Há alguns anos, meu sócio morava no Rio de Janeiro e eu precisava ir para lá umas duas vezes por mês." ("A few years ago, my business partner lived in Rio de Janeiro and I had to fly there about twice a month.") Her most liked post of the year: 18,295 likes, 87 times her median, the widest gap in the top 20. Read it

#17 · João Branco, 225 median likes

João Branco is a marketing professor, board adviser and author, down from #13 in our previous edition. His Brand Activation posts earn a 341 median, ahead of Content Marketing (247) and Brand Management (198).

"Você encontra uma carta manchada assim na sua caixa de correio… que estranho?!" ("You find a stained letter like this in your mailbox... strange, right?") His most liked post of the year: 8,442 likes, more than 37 times his median. Read it

#16 · Raphael Palazzo, 251 median likes

Raphael Palazzo is a marketing and content creator, new in this edition. The second-smallest account in the top 20, he posts a 1.12% engagement rate and appears in the efficiency cut below.

His few Work Culture posts (three) earn a 419 median, ahead of Content Marketing (295).

"Troquei 1/3 dos meus funcionários por IA e reduzi as despesas com salário em mais de 20 mil reais por mês apenas com essas demissões!" ("I replaced a third of my staff with AI and cut payroll by more than 20,000 reais a month from those layoffs alone!") His most liked post of the year: 3,713 likes, almost 15 times his median. Read it

#15 · Ricardo Basaglia, 270 median likes

Ricardo Basaglia is the CEO of Michael Page Brasil, a YPO member and a columnist for Estadão, new in this edition. His Leadership (289) and Career Development (287) posts sit close to his overall median; for more names on careers, see our ranking of the top LinkedIn career development creators.

"Hoje faço 46 anos. E continuo ambicioso, isso não mudou. O que mudou foi o placar." ("I turn 46 today. And I am still ambitious, that has not changed. What changed is the scoreboard.") His most liked post of the year: 4,696 likes and 433 comments, almost 13 times his median comment count. Read it

#14 · Filipe Nilson, 336 median likes

Filipe Nilson works on management, leadership and organizational engineering, new in this edition. He sits right at our 30-post floor and has the lowest median comment count in the top 20 (8).

His Communication posts earn a 424 median, and his 0.91% engagement rate puts him in the efficiency cut below.

"Concorda?" ("Agree?") His most liked post of the year, one word of text: 2,632 likes. Read it

#13 · Eduardo Banzato, 352 median likes

Eduardo Banzato is a director at IMAM and South American ambassador for INTRA-LOG, speaking on logistics and operational excellence. He is #13, down from #5 in our previous edition.

Automation is his biggest theme by volume (252 median likes), yet his Supply Chain (401) and Logistics (393) posts earn more. His 55 median comments are the second-highest here, and he also appears in the conversation ranking.

"♿ INCLUSIVE AUTOMATION… FOR WHAT!? A automação hoje pode cumprir um papel muito maior." ("Inclusive automation, for what? Automation today can play a much bigger role.") His most liked post of the year: 5,671 likes, 16 times his median. Read it

#12 · Caio Carneiro, 435 median likes

Caio Carneiro is an entrepreneur and bestselling author, founder of VENDE-C and co-founder of the Mentoring League Society, new in this edition. His Leadership (373) and Psychology (332) posts sit a little under his overall median.

His 7 AM favorite slot is the earliest in the top 20.

"❤️‍🔥" His most liked post of the year, a single emoji of text: 11,832 likes, 27 times his median. Read it

#11 · Ricardo Amorim, 437 median likes

Ricardo Amorim, an economist, entrepreneur and keynote speaker, has the biggest audience in the ranking, 3.1 million followers, yet sits eleventh by median likes, on a 0.01% engagement rate, as low as any in the top 20. He was #3 in our previous edition.

He is also the most prolific account here. His Economics (221) and Public Policy (253) posts sit below his overall median, so his posts on other subjects carry his rank.

"Merece. Mostrou cuidado e capricho no que fez." ("Well deserved. Care and craft showed in the work.") His most liked post of the year: 34,530 likes, 79 times his median and the single biggest post on this page. Read it

#10 · Ester Morgan, 479 median likes

Ester Morgan is a headhunter, writer and speaker in retail and the luxury market, new in this edition. Her Diversity & Inclusion posts earn a 903 median, more than twice her Mental Health posts (419).

Her most liked post of the year, a defense of the dignity of garbage collectors' work: 4,054 likes and 362 comments, 10 times her median comment count. Read it

#9 · Breno Augusto, 520 median likes

Breno Augusto heads Santander Select in Uberlândia, working in wealth management, and calls himself a LinkedIn top creator. He is #9, down from #4 in our previous edition.

His Leadership (532), Psychology (536) and Linguistics (516) posts land within a few likes of each other. His yearly median eased from 666 in 2025 to 606 so far in 2026. Saturday at 7 PM is the only weekend slot in this top 20.

"❤️ Ah como eu amo essa frase ❤️" ("Oh, how I love this phrase.") His most liked post of the year: 5,577 likes, against 27 comments. Read it

#8 · Belmiro Gomes, 635 median likes

Belmiro Gomes is the CEO of Assaí Atacadista, new in this edition. Retail is his main theme (714 median likes), above his overall figure.

His best post drew 183 comments, more than 6 times his median comment count, while its likes stayed near 3.5 times his median.

"Completar 15 anos como CEO do Assaí Atacadista, em 2026, é um marco que me traz gratidão, orgulho e, principalmente, reflexão." ("Completing 15 years as CEO of Assaí Atacadista, in 2026, is a milestone that brings me gratitude, pride and, above all, reflection.") His most liked post of the year: 2,222 likes. Read it

#7 · Bruno Lacerda, 761 median likes

Bruno Lacerda is a content creator and brand strategist working on marketing, branding and storytelling, down from #2 in our previous edition.

His yearly median went from 1,412 in 2024 to 1,153 in 2025, then 761 so far in 2026. He writes the shortest posts of the three creators here whose word counts we hold.

"Poxa, que pena." ("Oh, what a shame.") His most liked post of the year, three words of text: 8,384 likes and 233 comments, 11 times his median. Read it

#6 · Joel Jota, 779 median likes

Joel Jota is an entrepreneur, investor, bestselling author and business podcaster, new in this edition, and the fourth-biggest account in the top 20.

Leadership is his one recurring theme (861 median likes).

"A vida é mais do que seu trabalho. Ele é apenas a ponte que vai realizar os seus sonhos. Não deixe que ele ofusque todo o restante." ("Life is more than your work. It is only the bridge to your dreams. Don't let it overshadow everything else.") His most liked post of the year: 8,407 likes, almost 11 times his median. Read it

#5 · Victor Wendt, 786 median likes

Victor Wendt, whose headline reads "Design your creative signature", is #5 in this edition, down from #1 in our previous one.

His Graphic Design posts earn a 1,297 median, more than twice his Content Marketing posts (592). He is also one of the most prolific accounts on this list.

"Não "proteja" o seu conhecimento. Compartilhe mais. Transforme mais. Construa mais. Poste mais. Crie mais." ("Don't 'protect' your knowledge. Share more. Transform more. Build more. Post more. Create more.") His most liked post of the year: 13,759 likes, more than 17 times his median. Read it

#4 · Frederico Trajano, 957 median likes

Frederico Trajano is the CEO of Magalu, new in this edition at #4. He posts a 3.11% engagement rate, the highest in the top 20 and the best in our Brazil pool among accounts over 20k followers.

His E-commerce (1,429 median likes) and Retail (1,389) posts both clear his overall figure.

"Hoje não inauguramos só uma loja. Abrimos um novo capítulo para o Magalu, para o varejo brasileiro e para um espaço que marcou São Paulo." ("Today we did not just open a store. We opened a new chapter for Magalu, for Brazilian retail and for a place that left its mark on São Paulo.") His most liked post of the year: 4,264 likes and 207 comments. Read it

#3 · Guilherme Benchimol, 1,225 median likes

Guilherme Benchimol, founder and executive chairman of XP Inc., is new in this edition at #3 and the third-biggest account in the ranking.

His 2026 posts run hotter than his 12-month figure, at a 1,487 median. His best post earned about 3 times his median, the smallest gap in the top 20: his rank rests on consistency.

"Essa com certeza foi a ligação mais importante do meu dia." ("That was, without a doubt, the most important call of my day.") His most liked post of the year: 3,793 likes. Read it

#2 · Claudio Junior, 1,235 median likes

Claudio Junior is a LinkedIn and digital marketing specialist, author and mentor, new in this edition at #2. His Mentoring posts earn a 2,035 median, more than twice his Education posts (939).

He also holds the highest median comment count in the top 20 (66).

"Quando você trabalha com ética, entrega resultados reais e trata as pessoas com respeito, você cria uma base sólida demais para ser abalada." ("When you work with ethics, deliver real results and treat people with respect, you build a base too solid to be shaken.") His most liked post of the year: 12,377 likes, 10 times his median. Read it

#1 · Marcelo Noronha, 2,211 median likes

Marcelo Noronha is the CEO of Bradesco and the highest new entry of this edition, straight in at number one. His Finance posts earn a 3,617 median, well above his overall figure; for more names in that field, see our ranking of the top LinkedIn finance creators.

Our yearly data on him covers 2026 only, so there is no trajectory yet. His 0.87% engagement rate also puts him in the efficiency cut below.

"Hoje fizemos nossa live de divulgação dos resultados do 1T26 do Bradesco." ("Today we held our live presentation of Bradesco's Q1 2026 results.") His most liked post of the year, a results briefing: 9,249 likes, about 4 times his median. Read it

Where do these cards come from? We computed every figure on this page from public posts with MagicPost's LinkedIn analytics: median engagement, engagement rates, themes, trajectories and favorite slots, across 65 Brazilian creators. It works on your profile too, including a side-by-side with anyone on this list.

Who are the most-followed LinkedIn creators in Brazil?

Followers are what most lists rank by, so here they are: the ten biggest active accounts in our Brazil dataset (10+ posts in the last 12 months, one in the last 60 days). This is the top of our data, not a census of every Brazilian profile.

Accounts with fewer than 10 posts in 12 months, or none in the last 60 days, are left out by design, so public lists of the most-followed profiles can differ.

Six of the ten also make our top 20, but only Guilherme Benchimol (#3) and Joel Jota (#6) reach its top ten. The two largest accounts rank 11th and 18th, and Marcelo Noronha, our number one, misses this list by about 5,000 followers.

Thiago Nigro, CEO and founder of Grupo PRIMO, draws 773 median likes on 811k followers, but our data holds 11 of his posts in the window, under our floor. Romero Rodrigues, managing partner at Headline and co-founder of Buscapé, sits at #35, with 83 median likes on 493k followers.

Which LinkedIn creators in Brazil have the highest engagement rate?

Raw like counts reward whoever has the biggest crowd. Engagement rate corrects for that: median likes per post divided by followers (20k followers and over). In Brazil, the cut stays inside the top 20:

All five also hold a place in the countdown above. The CEO of Magalu, on 31k followers, posts a higher engagement rate than every other account over 20k followers in the pool, and the CEO of Bradesco makes both cuts from the very top of the ranking.

The top 20 itself runs from 3.11% (Frederico Trajano) down to 0.01% (Ricardo Amorim and Carolina Martins), a spread of more than 200-fold. Set against the national LinkedIn engagement rate, the most engaged Brazilian audiences in our data belong to accounts under 300k followers.

Which LinkedIn creator in Brazil gets the most comments per post?

One last angle that rarely shows up in these lists: comments relative to likes. The record in our Brazil pool is held by Tosin T., a sales creator and senior BDR, at 98 median comments against 111 median likes, close to one comment for every like.

The typical top-20 creator gets one comment per 18 likes. No feed among the 65 we measured talks back harder (counting accounts with 100+ median likes).

Where are Brazil's LinkedIn-native creators?

Notice who leads this top 20: the heads of Bradesco, XP, Magalu, Assaí and Michael Page Brasil, an economist, a headhunter and a podcaster, people whose business is bigger than the platform. To see how Brazil's names compare, open our worldwide ranking of the top LinkedIn creators.

Brazil's LinkedIn-native creators hold their ground better than that list suggests. Five of the twenty put LinkedIn or content creation first in their headline, led by Claudio Junior at #2, with Bruno Lacerda, Breno Augusto, Raphael Palazzo and Carolina Martins.

We studied the natives separately, one data biography at a time, in our guide to the top LinkedIn creators to study, including Junior Borneli.

One timing note. Fifteen of these twenty post most often on a weekday between 7 AM and 10 AM, in line with what works for ordinary accounts: 7 AM to 9 AM local time on a weekday.

Three post most often at 7 PM or later, our number one among them.

And if showing up in these creators' comment sections is part of your plan, an engagement feed keeps it to a five-minute daily habit.

How we ranked Brazil's top LinkedIn creators

All of this is MagicPost's own research. We went through the last 12 months of posts from 65 Brazilian creators and ranked them by median likes per post.

Only creators with at least one post in the last 60 days are ranked, a rule new in this edition. This is a small pool: 65 active Brazilian creators pass our floors, so a few posts can move the lower ranks. The method:

• Floors: at least 5,000 followers and 30 posts in the window; deleted posts excluded.

• Median rather than average: no single viral post can buy a place.

• Posts analyzed: the posts our dataset holds per creator, sometimes fewer than they published.

• Per creator: themes, yearly trajectories, writing fingerprints, engagement rates and conversation ratios.

Rankings refresh as the data does. No placement here was sponsored; every rank comes straight from the median.

Study them, then study yourself. With MagicPost you can analyze any Brazilian creator the way we just did (median engagement, engagement rate, themes, trajectory, slots) and benchmark your own profile against the country. The data on this page is the product.