Where are the "LinkedIn creators"?

Notice who dominates this top 20: a faith author, a keynote speaker, a copywriter, leadership and IT advisors, a product designer, a driller. People whose subject is bigger than the platform. The Australian LinkedIn-native creators (the people who teach content, copywriting and growth on the platform itself) are almost absent; only Matt Lakajev crosses over, at #9.

That is not a knock on the native creators, just a sign they reward a different read: their strength is consistency, conversation engineering and selling, not raw reach. We covered them one data biography at a time in our creators series, including Matt Lakajev, the most prolific account on this whole page.

A timing note before you go. Thirteen of these twenty creators post in the evening, the reverse of what works for normal accounts, which favor weekday mornings. Once you already hold an audience, the clock starts to bend around you. Until you do, the safer play is to post ahead of the crowd, not against it.

And if showing up in these creators' comments is part of your plan, an engagement feed turns that into a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any Australian creator the way we just did (median engagement, engagement rate, themes, trajectory, slots) and benchmark your own profile against the country. The data on this page is the product.