The residents and the tourists

Of the 370 creators who post coaching consistently, only 23 dedicate more than half their feed to it. This top 20 takes that imbalance to the extreme: not a single member crosses 50% focus, and most sit in single digits. The highest shares belong to Blossom Affia (18%) and a cluster around 11-13% (Jefferson Fisher, Jasmin Alić, Colby Kultgen, Ankur Warikoo); the thinnest belong to Justin Welsh, George Stern and Codie A. Sanchez, all at 3%.

The data behind that is consistent: an audience that did not sign up for coaching still rewards a clear mindset or leadership post, while the few full-time coaching feeds compete with themselves. Of the top 20, 17 earn a premium on their coaching posts, with the biggest belonging to the tourists (Vedant Purohit at 204%, Jade Bonacolta at 103%, Tobi Oluwole at 95%). If you write about coaching occasionally, you are playing the easier game.

A few of these names also lead their home countries: see the United States, France, India, Canada, the United Kingdom and the full series. And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any coaching creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.