The residents and the tourists

Of the 327 creators who post finance consistently, only 96 dedicate more than half their feed to it. This top 20 splits the same way: residents like Aswath Damodaran (78% of his feed), Mounir Laggoune (63%) and Akshat Shrivastava (59%), and tourists like Gary Vaynerchuk (2%) and Alex Hormozi (3%) whose rare finance posts are a small slice of a much larger feed.

But finance breaks the usual tourist pattern. For half of this top 20, the finance posts earn less than their author's overall median, not more: Anthony Bourbon (-50%), Thomas Kehl (-45%), Joseph Cass (-20%), Éric Larchevêque (-19%), Anushka Rathod (-18%), Nithin Kamath (-16%), Ray Dalio (-15%), Codie A. Sanchez (-13%). Explicit money content is a hard sell even for people who know money best. The exceptions, the creators who do earn a finance premium, tend to be the ones whose whole brand is the topic, or the occasional generalist (Vaynerchuk +57%, Tori Dunlap +83%) handing a big audience a rare money lesson.

Two related studies while you are here: who dominates LinkedIn country by country (India, France, the United States, the full series). And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any finance creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.