Select Language

Aanmelden

Select Language

Aanmelden

Who Is Amandine Bart? The SEO Expert Whose Biggest Posts Are Never About SEO (2026)

Inhoud Creatie

Naïlé Titah

Laatst bijgewerkt: 27 jul 2026

Amandine Bart is, by her own headline, "#1 SEO France (apparemment)" (#1 SEO in France, apparently). She runs an agency called "SEO sans migraine" (SEO without a migraine) and built about 121,000 followers explaining search to people who hate the topic. So here is the strangest thing our data found: her single most engaging theme is not SEO at all. At MagicPost we analyzed 353 of her LinkedIn posts, and the topic that earns her the most likes is Leadership, at a median of about 925 likes, more than double her overall median of 465 and more than double SEO itself (about 412). The SEO expert's biggest posts are never about SEO.

This is who she is, by the best source: her own posts, measured.

Amandine Bart identity card with key LinkedIn numbers

Her story, in her own posts

You do not need a biographer for Bart. She narrates her own life on LinkedIn, and the data shows which chapters she returns to.

The accident that reset everything. The pivot point she comes back to most is a near-fatal car crash. "Il y a 1 an jour pour jour j'ai eu un accident de voiture, et j'ai vraiment failli mourir," she wrote in one post (One year ago to the day I had a car accident, and I really almost died). Trauma, therapy, post-traumatic stress, then a decision: "j'ai pris la décision de quitter la vie que j'avais eu jusqu'à maintenant pour créer ma propre liberté" (I decided to leave the life I had until then to create my own freedom).

The Waalaxy years. Before the agency, she spent five years at the software company Waalaxy. "Après 5 ans en CDI chez Waalaxy il est temps pour moi de voler de mes propres ailes," she announced (After 5 years at Waalaxy it is time for me to fly with my own wings), reporting a team of ten and "plus de 3 millions de trafic SEO par an, en moins de deux années" (more than 3 million in SEO traffic per year, in under two years).

The four-year double life. The leap was funded quietly. "Pendant 4 ans je n'ai pas touché 1€ de ce que je gagnais en free-lance," she explained (For 4 years I did not touch a single euro of what I earned freelancing). She saved it all, terrified, until the accident forced her hand.

The harassment. A heavy thread runs through her corpus: sustained online attacks. "Depuis 2 ans je subis une vague de haters qui épluchent chacun de mes contenus," she wrote (For 2 years I have faced a wave of haters who pick apart each of my posts). Her read on why: "Parce que je démystifie le SEO et que ça ne plait pas" (Because I demystify SEO and that does not please people), and "tout simplement parce que je suis une femme" (simply because I am a woman).

One detail our data surfaces that a regular bio never would: her "hypersensibilité" essay is not a post, it is a franchise. She has republished near-identical versions of the same piece ("Mon hypersensibilité est une faiblesse" / My hypersensitivity is a weakness) at least six separate times across two years, and it reliably pulls 900 to 3,400 likes. When a story lands for her, she does not retire it, she re-runs it.

Alles wat je nodig hebt om te groeien op LinkedIn.

Met MagicPost schrijf je in je eigen stem, plan je vooruit, volg je wat werkt en houd je je netwerk warm.

Probeer MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn heeft zijn algoritme opnieuw gewijzigd. En deze keer is dat merkbaar.

Ik ben in een goede positie om dat te weten:

Alles wat je nodig hebt om te groeien op LinkedIn.

Met MagicPost schrijf je in je eigen stem, plan je vooruit, volg je wat werkt en houd je je netwerk warm.

Probeer MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn heeft zijn algoritme opnieuw gewijzigd. En deze keer is dat merkbaar.

Ik ben in een goede positie om dat te weten:

Maak je eerste LinkedIn post in minder dan 5 minuten

Met MagicPost bespaar je tot 4 uur per week, al vanaf je allereerste post. Besteed minder tijd aan schrijven en meer tijd aan het laten groeien van je bedrijf.

Probeer MagicPost

Geen creditcard. Geen verplichtingen. Alleen echte tijdbesparing.

100% gratis proefperiode.

What she actually talks about

What Amandine Bart talks about on LinkedIn, measured by topic

By volume, SEO dominates her feed (about 319 of the posts we analyzed), Content Marketing a distant second. The interesting part is what the engagement numbers do to that ranking:

Leadership is her over-performer by a wide margin (about 925 median likes against her overall 465), and Entrepreneurship over-performs too (about 517). Her SEO posts land at about 412, just below her own median. The topic that built her name is not the topic that moves her audience most: when she talks about managing people or being a sensitive woman in a technical field, her audience leans in hardest.
Sorted by register, her two largest buckets are "Vente via valeur" (selling through value, about 102 posts) and "Conseil percutant" (punchy advice, about 99). But a striking 45 fall under "Challenges surmontés" (challenges overcome). Bart sells, but she earns the right to by being unusually open about what she has survived.

Who she writes for

Her reader is explicit in her own words: women, beginners, and anyone told they are "too much." She dedicates posts directly: "Je dédie ce poste à toutes les personnes qui m'ont dit que je ne réussirai jamais à être manager, à être dirigeante" (her words) (I dedicate this to everyone who told me I would never make it as a manager, as a leader). Her stated mission, in another: "se faire sa place dans un monde très masculin et technique" (to make your place in a very male and technical world). The offers match: SEO training, agency services, and a newsletter, all "sans migraine."

Her best posts of 2026

Her three biggest posts of 2026 so far, reproduced from our data (click through to the originals):

Amandine Bart's top 2026 post: the homophobic remarks she faces

1,915 likes. A raw Pride-month stand against the homophobia she receives ("Chaque jour je subis une remarque homophobe" / Every day I face a homophobic remark), ending on a dare: anyone bothered can unsubscribe. Zero SEO, maximum conviction.

Amandine Bart's post about the LinkedIn commenter she calls Alain

1,549 likes. A comic universal type: "Vous connaissez tous un Alain" (You all know an Alain), the man who explains your own job to you in the comments. A shared-enemy hook anyone who posts online recognizes.

Amandine Bart on hypersensitivity as a strength

1,424 likes. The hypersensitivity franchise again, closing on her signature pun "Dites-leur d'aller se faire loutre" (a play on "se faire voir" using loutre, French for otter, her mascot). On-brand to the last word.

Alles wat je nodig hebt om te groeien op LinkedIn.

Met MagicPost schrijf je in je eigen stem, plan je vooruit, volg je wat werkt en houd je je netwerk warm.

Probeer MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn heeft zijn algoritme opnieuw gewijzigd. En deze keer is dat merkbaar.

Ik ben in een goede positie om dat te weten:

Alles wat je nodig hebt om te groeien op LinkedIn.

Met MagicPost schrijf je in je eigen stem, plan je vooruit, volg je wat werkt en houd je je netwerk warm.

Probeer MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn heeft zijn algoritme opnieuw gewijzigd. En deze keer is dat merkbaar.

Ik ben in een goede positie om dat te weten:

Maak je eerste LinkedIn post in minder dan 5 minuten

Met MagicPost bespaar je tot 4 uur per week, al vanaf je allereerste post. Besteed minder tijd aan schrijven en meer tijd aan het laten groeien van je bedrijf.

Probeer MagicPost

Geen creditcard. Geen verplichtingen. Alleen echte tijdbesparing.

100% gratis proefperiode.

Is she still growing?

Amandine Bart's median likes per post, year by year

Her engagement climbed steadily, then plateaued at a healthy level. Her median post went from about 354 likes in 2023 to 431 in 2024 to 482 in 2025, with 2026 holding around 463: a roughly 36% rise across her growth years, then a stable high. For a creator who crossed 100,000 followers in early 2025 ("100 000 loutres, on y est enfin" / 100,000 otters, we are finally here, she wrote), holding a ~465-like median is quiet proof the machine still works. One honest note: we measure engagement per post, not followers over time, so this is how hard her posts hit, not her audience size.

Where do these charts come from? Everything on this page runs on MagicPost's LinkedIn analytics, and it works on your profile too: your best posts, your audience, your benchmark, even a side-by-side with creators like Bart.

How she writes

Here is Bart measured against the average creator, and the headline is not "short":

How Amandine Bart writes versus the average creator, measured

Metric (per post)	Amandine Bart	Average creator*
Words	~160	185
Words in the hook	9	11
Words per paragraph	~20	13
Words per sentence	11	10
Emojis	2	2
Exclamation marks	0	1
Hashtags	0	0
Hooks built on numbers	12%	22%

*Median across the 3,344 creators we analyzed with 20+ posts each.

The numbers say her style is chunkier and calmer than average. Her paragraphs run about 20 words against the typical 13, so she writes in small narrative blocks, not one-line staccato, while her sentences sit at the average length. One number stands out: zero exclamation marks where the average creator uses one. For a writer this emotional on the page, the restraint is deliberate; the feeling comes from the words, not the punctuation. Her other quiet signature is the otter emoji (🦦) that closes a huge share of her posts like a signoff. When our system sums up her style in one word, it says: bold.

The "AI tells" in her style (read this the right way)

Run Bart's writing through the patterns people now call "AI tells," and it is telling:

The AI-pattern fingerprint of Amandine Bart's style

Two patterns are characteristic of her: the "It's not X, it's Y" contrast formula shows up in about 40% of her posts ("Être manager n'est pas une promotion c'est un rôle" / Being a manager is not a promotion, it is a role), and a closing P.S. signoff in about 47%. Lighter touches include the occasional "Here's how" opener and generic-advice framing.

Do not read it backwards. Bart does not write like an AI; AI writes like Bart. These moves read as robotic today because the models trained on the best creators of this platform and then bolted every move onto every post at once. Bart uses the contrast formula where it carries a real point, not as filler. And the other half of her profile is exactly what AI cannot resist adding and she does not: she never opens with a mechanical transition word ("Moreover," "Furthermore"), and almost never hedges. The discipline is the signature. (Full story: how to spot AI writing on LinkedIn.)

When she posts

Bart publishes about 3.4 times a week, favorite slot Monday at 9 AM Paris time, with 64% of her posts in the morning and almost nothing on weekends. That early-week, early-morning rhythm lines up well with our France timing data, and her steady cadence sits inside what our posting-frequency study found works. The number that should stop you is her comments: a median of about 128 per post against 465 likes, a conversation rate most creators never touch. Part of how you build that is showing up in the threads yourself, which is exactly what an engagement feed is for: her posts, and your community's, every day.

What to steal from Amandine Bart

Lead with the human, sell the expertise underneath. Her Leadership and personal posts out-earn her core SEO content. The story opens the door; the expertise keeps people inside.
Build a signature story and re-run it. Her hypersensitivity essay earned 900+ likes at least six separate times. Your origin story is an asset, not a one-off.
A mascot is a memory device. The otter turned an intimidating topic friendly. "Depuis l'utilisation de ma mascotte loutre j'ai pris +20 000 abonnés," she reported (Since using my otter mascot I gained over 20,000 followers).
Restraint reads as confidence. Zero exclamation marks; the emotion is in the sentences.
Pick a rhythm you can hold. "Il vaut mieux un contenu super quali 1 fois par semaine que 8 contenus bateaux," as she put it (Better one great post a week than 8 bland ones).

Study her, then study yourself. With MagicPost you can dig into Amandine Bart's numbers the way we just did, analyze your own profile with the same depth, and write in the spirit of her style (33 people already do). The data on this page is the product.

Where this data comes from

Everything in this article is MagicPost's own research. MagicPost analyzed 353 of Amandine Bart's LinkedIn posts: timing, engagement, topics, writing metrics, and the AI-pattern profile from a 30-post style sample. Every claim is quoted from one of her own public posts and linked to it. Bart is not affiliated with MagicPost; her style is one of those MagicPost tracks most closely.

Alles wat je nodig hebt om te groeien op LinkedIn.

Met MagicPost schrijf je in je eigen stem, plan je vooruit, volg je wat werkt en houd je je netwerk warm.

Probeer MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn heeft zijn algoritme opnieuw gewijzigd. En deze keer is dat merkbaar.

Ik ben in een goede positie om dat te weten:

Alles wat je nodig hebt om te groeien op LinkedIn.

Met MagicPost schrijf je in je eigen stem, plan je vooruit, volg je wat werkt en houd je je netwerk warm.

Probeer MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn heeft zijn algoritme opnieuw gewijzigd. En deze keer is dat merkbaar.

Ik ben in een goede positie om dat te weten:

Maak je eerste LinkedIn post in minder dan 5 minuten

Met MagicPost bespaar je tot 4 uur per week, al vanaf je allereerste post. Besteed minder tijd aan schrijven en meer tijd aan het laten groeien van je bedrijf.

Probeer MagicPost

Geen creditcard. Geen verplichtingen. Alleen echte tijdbesparing.

100% gratis proefperiode.

Veelgestelde vragen

Who is Amandine Bart?

A French SEO expert from Montpellier, founder and CEO of the agency "SEO sans migraine," with about 121,000 LinkedIn followers. She built her name by making search optimization simple, and brands herself "#1 SEO France (apparemment)."

How does Amandine Bart make money?

By her own public account: an SEO agency ("Accompagné + de 100 projets en SEO"), training courses ("Formé + de 1000 personnes"), and a newsletter, all under the "sans migraine" promise of clear, jargon-free SEO.

How often does Amandine Bart post on LinkedIn?

About 3 to 4 times a week, most often Monday around 9 AM Paris time, 64% of her posts in the morning and almost none on weekends.

Does Amandine Bart write with AI?

Her writing reads intensely human and personal. The twist is that AI tools learned from creators like her, which is why about 40% of her posts use the "It's not X, it's Y" contrast pattern people now mislabel as an AI tell, while she avoids the mechanical transitions AI adds.

Is Amandine Bart still growing on LinkedIn?

Her median engagement per post rose about 36% from 2023 to 2025 (roughly 354 to 482 likes) and has held near that level into 2026, after crossing 100,000 followers in 2025.

Can I write like Amandine Bart?

You can learn the mechanics: MagicPost learns a creator's writing style (length, rhythm, hooks, signature moves) and helps you write in that spirit, in your own voice.

Alles wat je nodig hebt om te groeien op LinkedIn.

Met MagicPost schrijf je in je eigen stem, plan je vooruit, volg je wat werkt en houd je je netwerk warm.

Probeer MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn heeft zijn algoritme opnieuw gewijzigd. En deze keer is dat merkbaar.

Ik ben in een goede positie om dat te weten:

Alles wat je nodig hebt om te groeien op LinkedIn.

Met MagicPost schrijf je in je eigen stem, plan je vooruit, volg je wat werkt en houd je je netwerk warm.

Probeer MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn heeft zijn algoritme opnieuw gewijzigd. En deze keer is dat merkbaar.

Ik ben in een goede positie om dat te weten:

Maak je eerste LinkedIn post in minder dan 5 minuten

Met MagicPost bespaar je tot 4 uur per week, al vanaf je allereerste post. Besteed minder tijd aan schrijven en meer tijd aan het laten groeien van je bedrijf.

Probeer MagicPost

Geen creditcard. Geen verplichtingen. Alleen echte tijdbesparing.

100% gratis proefperiode.

●

Her story, in her own posts

●

What she actually talks about

●

Who she writes for

●

Her best posts of 2026

●