What top French creators actually do

The French morning rule is visible in the habits of the country's biggest creators. We looked at the France-based creators whose writing styles people imitate most on MagicPost, across their last two years of posts:

• Anthony Bourbon (581k followers) is the extreme case: 92% of his posts go out in the morning, most often at 9am, and almost never on a weekend.

• Nina Ramen (133k) and Caroline Mignaux (174k) post most often at 8am; Amandine Bart (121k) at 9am.

• The contrarians: Thibault Louis (134k) posts most often at 9pm, and Pauline Laigneau (205k) at 7pm. Proof that strong content can carve out an off-peak slot, when you bring your own audience to it.

Most of the French top posts exactly where the data says to: the morning. A few own the evening instead, which works precisely because so few try it.