The residents and the tourists

Here is the finding the whole ranking was hiding. Of the 944 creators who post marketing consistently, only 14 dedicate more than half their feed to it. Marketing is not a beat: it is everyone's side topic. Even at the very top, the dedicated are rare. Adam Grant is the most committed resident of this top 20 at 40% of his feed, and only Carolina Sojoguti, Haoma Worgwu and Nicolas Hieronimus join him above a third. The rest are tourists: Simon Sinek (9%), Dharmesh Shah (4%), Lenny Rachitsky (3%).

And the tourists win. The most extreme premiums in the data all belong to people who barely post about marketing: Simon Sinek (+258% on 9% of his feed), Sanvi Khandelwal (+146%), Lenny Rachitsky (+103%), Jean Kang (+94%). An audience that did not sign up for marketing rewards a sharp marketing take, while the few full-time marketing feeds compete with themselves. If you write about marketing occasionally, you are playing the easier game.

Two related studies while you are here: who dominates LinkedIn country by country (United States, France, the full series), where several of these names place again. And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any marketing creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.