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How Many Impressions Are Good on LinkedIn? It Depends on Your Size (Here Are the Numbers)

LinkedIn Analytics

Naïlé Titah

Last updated: Jun 5, 2026

"How many impressions are good on LinkedIn?" is the wrong question with no qualifier, because the honest answer is another question: good compared to whom? A post that reaches 1,000 people is a triumph for an account with 800 followers and a quiet day for one with 80,000. So we stopped guessing and measured it.

All the reach numbers on this page come from 566,957 LinkedIn posts with synced analytics, aggregated and anonymized, then sorted into six follower-size bands. Inside each band we read the distribution: the typical post, the good post, and the great post for that size. That is the only version of "good impressions" that means anything.

The short answer: at under 1,000 followers the typical post gets 225 impressions; cross into the 1,000-5,000 band and the typical post gets 527; by 100k+ followers the typical post gets 12,111. Same platform, a 50x spread, driven almost entirely by audience size. Here is the full ladder.

The LinkedIn impressions ladder: typical, good and great reach per follower band

TL;DR: Good is relative to size: the median post gets 225 impressions under 1k followers, 1,890 at 10-50k, 12,111 at 100k+. Find your band, then aim for its p75.

The impressions ladder, by follower band

This is the money table of the article. Read it like a percentile chart: p50 is the typical post for your size, p75 is a good post, p90 is a great post. If half your posts clear the p50 column for your band, you are perfectly normal. If you regularly hit p75, you are in the top quarter for your size. p90 means top ten percent.

Followers	Posts measured	Typical (p50)	Good (p75)	Great (p90)	Quiet day (p25)
Under 1k	65,852	225	528	1,296	97
1k - 5k	219,796	527	1,178	2,720	240
5k - 10k	101,378	885	2,008	4,819	413
10k - 50k	137,892	1,890	4,693	12,641	789
50k - 100k	13,544	7,178	17,521	43,546	3,144
100k+	10,258	12,111	32,587	83,541	4,590

All figures are median impressions per band, measured on the 566,957 posts with synced analytics. Medians and percentiles, never averages, so a single viral post cannot inflate anyone's "normal."

The first thing the table kills is the universal impressions goal. There is no single number. "Is 2,000 impressions good?" depends entirely on the row you are in: at under 1k followers, 2,000 impressions is a great post, comfortably past your p90 of 1,296. At 50k-100k followers, the same 2,000 impressions would land below your p25 (3,144), which is to say a genuinely bad day.

Everything you need to grow on LinkedIn. In one place.

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Naïlé Titah

CEO @ MagicPost

LinkedIn has changed its algorithm again. And this time, it's noticeable.

I'm in a good position to know:

Everything you need to grow on LinkedIn. In one place.

Write in your voice, find ideas, schedule, analyze, engage…
MagicPost is built exclusively for LinkedIn.

Try MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn has changed its algorithm again. And this time, it's noticeable.

I'm in a good position to know:

Create your first LinkedIn post in less than 5 minutes

With MagicPost, you save up to 4 hours per week, starting with your very first post. Spend less time writing and more time growing your business.

Try MagicPost

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Reading your own band

A short walkthrough, because the percentiles are more encouraging than they look.

Under 1,000 followers. The typical post gets 225 impressions and a quiet day is 97. That feels small until you notice the ceiling: a great post in this band (p90) reaches 1,296 people. That single post out-reaches the typical post of an account three bands up (the 5k-10k typical is 885) and beats the quiet day of accounts ten times your size. Early on, one good post can punch far above your follower count.

1,000 to 5,000 followers. Typical 527, good 1,178, great 2,720. This is the most-populated band in the data (219,796 posts), so it is the closest thing to a LinkedIn "average creator." If you are here and clearing 1,178 regularly, you are reaching like the top quarter of your peers.

5,000 to 10,000 followers. Typical 885, good 2,008, great 4,819. Notice that your typical post (885) now beats the good post of the under-1k band (528). Audience size compounds.

10,000 to 50,000 followers. Typical 1,890, good 4,693, great 12,641. The great-post column here (12,641) is roughly the typical post of a 100k+ account, a reminder that the bands overlap: a great post anywhere reaches like a typical post one or two rungs up.

50,000 to 100,000 followers. Typical 7,178, good 17,521, great 43,546. The numbers get large, but so does the spread: the gap between a quiet day (3,144) and a great post (43,546) is nearly 14x within the same accounts. Consistency, not just size, is what separates the rows.

100k+ followers. Typical 12,111, good 32,587, great 83,541. The top of the ladder, and proof that "good" never stops being relative: even here, a typical post (12,111) is a rounding error next to a great one (83,541).

Where do you actually stand on this ladder? MagicPost's LinkedIn analytics put your real impressions next to the typical / good / great line for your follower band, post by post, so you stop guessing whether a number is good. And if you want these benchmark numbers refreshed in your inbox every month, subscribe to the MagicPost Benchmark as a monthly report.

More reach, colder audience: the like rate falls as you grow

Here is the catch nobody puts on the impressions chart. Bigger accounts get vastly more impressions, but a smaller share of the people reached actually engage. We measured the median like rate (likes divided by impressions) in each band:

Followers	Posts measured	Median like rate
Under 1k	49,046	2.38%
1k - 5k	200,986	2.36%
5k - 10k	98,175	2.18%
10k - 50k	135,324	1.79%
50k - 100k	13,544	1.57%
100k+	10,258	1.55%

The like rate slides from 2.38% under 1k followers to 1.55% at 100k+, a steady cooling as audiences scale. Small accounts reach fewer people but warmer ones: the followers who see your post are mostly people who chose you recently and care. Large accounts reach huge, looser audiences where a smaller fraction reacts. This is why impressions and engagement are two different scoreboards, and why "good impressions" should always be read alongside "good engagement rate." A 1.5% like rate at 100k followers is healthy; the same 1.5% at 500 followers would suggest your content, not your reach, needs work.

Which formats get shown the most

Impressions are not only a follower-count story. The format you choose changes how far LinkedIn pushes the post before engagement even enters the picture. Across the 566,957 posts with analytics:

Median impressions per LinkedIn post format

Format	Posts measured	Median impressions
Poll	6,209	1,154
Carousel	34,694	1,031
Image	347,689	823
Video	43,078	708
Text only	98,279	664
Link / article	32,897	414

Two things to take from this. First, polls get the most impressions of any format (1,154) while earning the least engagement: LinkedIn shows them widely, readers ignore them. High reach is not the same as a good post. Second, and far more actionable, link / article posts get the lowest reach by a wide margin: 414 median impressions, roughly half of an image post (823). Attaching an external link to your post is the single most reliable way to suppress your own impressions. We measured that effect on its own in does linking out kill your LinkedIn reach, and it is exactly why the best-performing post formats guide tells you to keep links out of the post body. If your impressions are low for your band, check whether you are stapling links to your posts before you blame the algorithm.

Everything you need to grow on LinkedIn. In one place.

Write in your voice, find ideas, schedule, analyze, engage…
MagicPost is built exclusively for LinkedIn.

Try MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn has changed its algorithm again. And this time, it's noticeable.

I'm in a good position to know:

Everything you need to grow on LinkedIn. In one place.

Write in your voice, find ideas, schedule, analyze, engage…
MagicPost is built exclusively for LinkedIn.

Try MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn has changed its algorithm again. And this time, it's noticeable.

I'm in a good position to know:

Create your first LinkedIn post in less than 5 minutes

With MagicPost, you save up to 4 hours per week, starting with your very first post. Spend less time writing and more time growing your business.

Try MagicPost

No credit card. No commitment. Just real time savings.

100% free trial.

The honest caveat: impressions are a ceiling, not a score

Two final framings, because impressions are the most over-celebrated and most misunderstood metric on LinkedIn.

Impressions are a vanity ceiling. They tell you how many people could have engaged, not how many did. A post with 5,000 impressions and four likes did not do well; it did badly in front of a big crowd. Reach is the top of the funnel, and the top of a funnel is not a result.

Engagement is the floor. Early reactions are part of what tells LinkedIn to keep distributing a post, so engagement partly produces the impressions you then admire. The two metrics matter at different stages: early on, when you are under a few thousand followers, your reach is small and stable, so engagement rate is the number worth chasing. Later, with a large cold audience, raw impressions become the lever you push to find the people who will engage. Both matter; neither is the whole picture. (Curious what an impression even is, or how to lift the number? See the cousins what are post impressions on LinkedIn and how to increase impressions on LinkedIn, and how it all fits the LinkedIn algorithm in 2026.)

The practical takeaway is simple: stop comparing your impressions to a creator with ten times your audience, find your row in the ladder, and aim to move from typical to good to great for your size. That is a goal you can actually hit.

Run your whole LinkedIn presence in one place. With MagicPost you write, schedule and analyze every post together, so your reach, your engagement and your follower growth finally sit on the same screen instead of three different tabs.

Where this data comes from

Everything on this page is MagicPost's own research. The reach figures come from 566,957 LinkedIn posts with synced analytics (the only posts where true impression counts are available), aggregated and anonymized, published over the last 12 months, with reshares and deleted posts excluded. Posts are grouped into six follower-size bands; within each band we report percentiles of impressions (p25, p50, p75, p90), never averages, so a handful of viral posts cannot distort any band's "normal." The like-rate table is the median of likes divided by impressions within each band. The format table is median impressions per format on the same analytics pool. Per-table sample sizes (n) are shown in every table. Medians and percentiles throughout. Figures dated June 2026, refreshed with the data.

FAQ

How many impressions are good on LinkedIn?

It depends entirely on your follower count. Measured on 566,957 posts with synced analytics, the typical (median) post gets 225 impressions under 1k followers, 527 at 1k-5k, 885 at 5k-10k, 1,890 at 10k-50k, 7,178 at 50k-100k, and 12,111 at 100k+. A "good" post is roughly your band's p75 (528, 1,178, 2,008, 4,693, 17,521 and 32,587 respectively); a "great" post is the p90. Find your row, then aim to move from typical to good to great for your size.

Is 1,000 impressions good on LinkedIn?

For a small account, yes. With under 1,000 followers, 1,000 impressions is close to a great post (your p90 is 1,296). In the 1k-5k band it is roughly a good post (p75 is 1,178). But for an account with 10,000+ followers, 1,000 impressions would be below a quiet day (their p25 is 789 only at 10k-50k, and far higher above that). Same number, opposite verdict, depending on size.

Why do bigger accounts get a lower engagement rate?

Because reach grows faster than warmth. The median like rate falls from 2.38% under 1k followers to 1.55% at 100k+. Small accounts reach fewer people but mostly recent, invested followers; large accounts reach huge, looser audiences where a smaller share reacts. More impressions, colder crowd. It is why impressions and engagement are two different scoreboards.

Which post format gets the most impressions?

Polls get the most reach (1,154 median impressions on 6,209 posts) but the least engagement, so they are not a good post, just a widely shown one. Carousels (1,031) and images (823) reach well and engage well. Link / article posts get the least reach by far: 414 median impressions, about half an image post, because attaching an external link suppresses distribution.

Are impressions or engagement more important on LinkedIn?

Both, at different stages. Impressions are a ceiling (how many people could engage); engagement is the floor and partly produces those impressions, since early reactions tell LinkedIn to keep distributing. Under a few thousand followers, chase engagement rate. With a large cold audience, raw impressions become the lever to find the people who will engage. Read them together, never one alone.