Content Creation
Yasmina Akni Ebourki
Last updated: May 7, 2025
LinkedIn is one of the most effective social platforms for professionals, not just for content creation, but also for building meaningful business relationships.
Beyond visibility, it offers a direct way to attract clients and turn your presence into a revenue-generating channel.
But let’s be honest: getting real results on LinkedIn takes more than just posting and hoping for the best.
You need a solid strategy and a clear plan of action.
How to Get Clients on LinkedIn Step by Step
Now comes the big question: how do you actually start finding clients on LinkedIn?
Here’s a breakdown of the key stages you need to follow. Each one is essential.
STEP 0: Set the Foundation Before You Reach Out
Before you even think about messaging potential clients, your profile needs to be optimized and ready to do the heavy lifting for you.
hink of it as your personal landing page. First impressions matter.
Optimize your profile to attract leads
Write a clear, benefit-driven headline that shows who you help and how you help them
Use a professional photo and a banner that visually supports your brand
Craft your "About" section using a problem, solution structure that speaks directly to your ideal client
Make it easy for people to learn more
Add a Featured Section with links to your website, testimonials, case studies, or a lead magnet
Make sure there’s a clear next step, whether that’s booking a call, downloading a resource, or just learning more about your work
When someone lands on your profile, they should be able to tell in two seconds what you do, who you help, and why they should care.
Your job is to make that message crystal clear from top to bottom.
STEP 1: Define Who You Want to Attract (Your Ideal Client)
Just like in any solid marketing plan, the next critical step is knowing exactly who you want to attract.
There’s no point in reaching out to 1,000 people through cold messages or growing a massive following if none of them are the right fit, or worse, if they never convert.
To avoid that, you need to deeply understand your ideal client, like you would your best friend.
Start by building a detailed client persona.
Give them a name, a backstory, and go beyond the basics.
Some key elements to include:
Where they work and what their role is
Demographics (especially if you’re targeting a specific region)
Their age, daily challenges, pain points, and goals
What platforms they use, what questions they’re asking, and how they talk
The clearer you are on this, the easier it becomes to create content, write outreach messages, and connect with them on LinkedIn in a way that actually resonates.
You want them to feel like you're already part of their world.
STEP 2: Use LinkedIn’s Search Tools to Find the Right People
Once you’ve clearly defined your ideal client, the next step is actually finding them on LinkedIn, using both the platform’s native tools and external apps like Lemlist or Waalaxy to build a targeted contact list.
Start with LinkedIn’s built-in search bar.
It offers tons of useful filters like:
Posts, companies, products, and more
Location, company name, job title, industry, etc.
If you have LinkedIn Premium or LinkedIn Sales Navigator, you’ll get access to even more advanced filters.
With the advanced version, you narrow down your ideal leads based on seniority level, company size, years of experience, and more.
The goal here is to build a high-quality lead list that aligns perfectly with the persona you defined in the previous step.
🎁Bonus tip: If your leads are already in your network, LinkedIn lets you export your contacts so you can manage and nurture them outside the platform.
STEP 3: Warm Up the Connection Before Messaging
Now that you know exactly who your potential clients are—and have either found their emails or their LinkedIn profiles, it’s time to reach out.
But here’s where many people mess it up.
Sending a cold, copy-paste pitch to every single profile you find?
Not a smart move. (Unless your goal is to automate everything and blast thousands of messages… but good luck building real relationships that way.)
Quality beats quantity, always.
That’s why the smart approach is to warm up the connection before jumping into a direct message. Build trust, familiarity, and context before you pitch.
So what are warm-up messages, exactly?
They’re soft, casual touchpoints that show up on your prospect’s radar before you ever hit their inbox.
They’re not about selling, they’re about being seen.
And warming up doesn’t just mean sending messages. It also includes:
Leaving thoughtful comments on their posts
Liking and consistently engaging with their content
Sending a personalized connection request
The goal is simple: by showing up over and over in their feed, you’re no longer a stranger.
When you finally reach out, they already know who you are, what you do, and they’re much more likely to respond.
STEP 4: Conversation → Discovery → Meeting
Always keep your end goal in mind when you start a conversation.
What are you ultimately trying to achieve?
Book a discovery call?
Share a demo?
Drive traffic to a landing page?
Send over a lead magnet or white paper?
Once your connection request is accepted, it’s time to shift gears.
Move into a value-first conversation where the goal is to build trust, not to pitch right away.
The inbox isn’t where the sale happens, it’s where curiosity is sparked.
Now it’s time for your offer to shine.
Tips to boost LinkedIn conversation-to-call conversions:
Keep your messages short, human, and non-pushy
Avoid jargon, speak the way your ideal client speaks
Use social proof or quick wins to build credibility fast
Always end with a low-pressure CTA (something that feels easy to say "yes" to)
Let your CTA feel like a natural next step, not a sales trap. You’re guiding the conversation, not forcing it.
STEP 5: Track Everything in a CRM or Follow-Up System
Last but definitely not least, track your process and analytics.
This step is key if you want to know what’s working, what’s not, and where to double down.
Which message got the most replies?
What type of outreach led to the most calls?
Which profiles converted better?
Without tracking, you’re guessing.
You don’t need fancy tools to get started.
You can use Notion (free and flexible), Trello if you're working with a team, or even build your own lightweight CRM using Google Sheets.
The goal is to take your lead list and organize it into clear stages like:
Contacted: message sent, waiting on a reply
Interested: they’ve responded, but no meeting yet
Not interested: gave a clear no
No response: message sent, no reply
Call scheduled: meeting confirmed
The more structured your CRM or system is, the easier it becomes to adapt, refine, and scale your strategy, faster and more efficiently.
Key Techniques to Apply Before and During Your LinkedIn Strategy
Writing and optimizing your posts is a core part of attracting clients, but there's another piece of the puzzle that’s just as important: having side strategies.
One of the most powerful is building a personal brand that draws clients to you organically
Build your Personal Brand to Attract Clients Organically
On LinkedIn, your personal brand is everything.
It’s how you become the “influencer” of your own niche, and it’s the approach top creators use to turn their profile into a client magnet.
Here’s how to start building a personal brand that attracts the right people:
Post consistently: Share insights, stories, tips, and lessons learned on a regular basis.
Show your face and personality: Add a professional profile photo, a banner aligned with your offer, and don’t be afraid to be human in your posts.
Use your profile as a landing page: Optimize your bio, headline, and about section to make it crystal clear who you help and how.
A strong personal brand builds trust before you ever send a message.
Write Articles That Showcase Your Expertise (and Boost Your LinkedIn SEO)
One of the most underrated strategies on LinkedIn is publishing long-form content, and it’s a smart move if you're serious about attracting clients.
Why? Because a well-crafted article does two powerful things at once:
They position you as an expert: When someone checks your profile and sees valuable, insightful content, it builds instant trust.
They work with LinkedIn’s built-in SEO: LinkedIn articles get indexed by search engines and show up in LinkedIn’s own search results. That means potential clients searching for solutions can actually find you organically, without you lifting a finger after publishing.
In short, if you’re not writing articles yet, you’re leaving visibility and credibility on the table.
Drive Profile Visits Without Being Pushy
One of the biggest mistakes people make when trying to generate leads on LinkedIn is being too obvious about their intention to sell.
And let’s be honest, that’s the fastest way to scare off a potential client.
That’s why this technique is essential: connect as a human first, not as a salesperson.
Show genuine interest in the person.
Be honest in your approach, if you’re interested in collaborating or helping, say so, but start by building trust.
When you lead with empathy and authenticity, not only will you see more visits to your profile, but you’ll also attract better opportunities, without having to chase them.
A/B Test the Messages You Send
One of the best tips I can give you is to always run A/B tests on the messages you send to potential clients.
It’s a simple but powerful way to figure out what actually works, and improve little by little.
So, what is A/B testing? It means sending two different versions of a message to similar types of people, then comparing the results.
Here are some practical tips to do it right:
Change just one thing at a time, like the greeting, tone, length, or call to action. That way, you’ll know exactly what made the difference.
Decide what you’re measuring: Are you tracking response rate? Clicks on your website? Profile visits?
Test with enough volume: Send each version to at least 10–15 similar profiles. Don’t base conclusions on 2 or 3 replies.
Keep iterating: A/B testing isn’t a one-time thing. Make it a habit and continuously improve based on what you learn.
The Importance of Consistent Content to Attract Clients
If you want to grow your visibility delante de tus clientes o customers on LinkedIn, there’s no shortcut, you need to post quality content consistently.
Being consistent isn’t just about showing up more often.
Here's why it matters:
You build trust: When people see you regularly sharing valuable insights, they begin to trust you as a reliable voice in your field.
You stay top of mind: In a fast-moving feed, consistent posting keeps you visible to your network.
You show authority: The more you talk about your area of expertise, the more people associate you with it. You become the go-to expert.
You attract opportunities: New clients, collaborations, even job offers often come simply from being active and adding value consistently.
Plus, LinkedIn’s algorithm tends to favor users who post often and get engagement.
How to Write Posts That Generate Inbound Interest
There are two ways to approach content on LinkedIn:
You can write posts that scream “I’m selling something” from a mile away...
Or you can create content that naturally sparks conversations around the products or services you offer, without being pushy.
The second option? That’s where the magic happens.
Here are some smart tactics you can use to turn your content into a lead magnet (without sounding like a pitch):
Don’t drop links directly in the post: Instead, add them in the comments. LinkedIn deprioritizes posts with external links.
Respond to comments thoughtfully: Treat them as mini conversations. If someone asks a question, answer it and offer to chat more via DM. Subtly guide them to your offer if it makes sense.
Use a CTA that sparks conversation: Instead of "Book a call," try something like “Curious to know how others handle this, what's been your experience?”
DM people who engage: If someone liked, commented, or showed interest, don’t let it die there. Reach out in a friendly, non-salesy way.
Highlight common pain points: Use your post to reflect problems your ideal clients face and share real solutions (without giving it all away).
Tell stories from your work: Share how you helped a client or overcame a challenge. People connect with real stories more than they do with services.
Make it about them, not you: Always frame your content around what your audience will get out of it.
What to Post: Content Ideas That Attract Clients
If you want to create content that actually attracts the right clients, being an expert with your topics is key.
Certain types of posts consistently perform well, not because they’re flashy, but because they build trust and show your value.
Here are some proven formats that work well for client attraction, and why they work:
Quick client wins or case studies: These posts build credibility fast. They show that your work gets real results, and help potential clients visualize what you could do for them.
Lessons learned from your work or industry trends: Sharing insights shows you’re active, informed, and reflective.
Actionable tips or frameworks your ideal client can use: Giving value upfront helps you earn trust.
Personal stories that reveal your values or approach: People don’t just buy services; they buy people. Sharing your perspective or journey helps others connect with you on a human level.
Common mistakes you help clients avoid: These posts highlight your expertise and show the risks of not working with someone like you.
The best content doesn’t always sell directly, it builds trust, authority, and curiosity.
