How to Write a LinkedIn Summary That Gets You Noticed (Examples Included)
How to Write a LinkedIn Summary That Gets You Noticed (Examples Included)
How to Write a LinkedIn Summary That Gets You Noticed (Examples Included)
Yasmina Akni Ebourki
Last updated: May 20, 2025
When was the last time you updated your LinkedIn About section?
If it's been a while, you might miss out on one of the most efficient ways to impress your profile visitors.
Your LinkedIn summary isn't just your career story. It's your chance to share your unique value proposition, highlight your strengths, and show potential clients or employers what makes you different.
Whether you're job hunting, building your brand, or looking for leads, your LinkedIn About section can set you apart. If you know how to use it.
In this guide, we'll share how to write an engaging LinkedIn summary, show examples that work, and give you tips that you can apply right away.
What Is a LinkedIn Summary?
Your LinkedIn Summary (or the LinkedIn About section) is where you get to share more about yourself.
It’s located right beneath your profile, making it one of the first things people read after checking your headline. If your opening line grabs their attention, they’ll click “See more” to find out more about you and your professional experience.
Is Your LinkedIn Summary That Important?
Do LinkedIn members check your LinkedIn summary before sending you a DM or a connection request?
Short answer, yes.
For one, it boosts your visibility in both Google and LinkedIn searches. If someone is looking for a specific profile and your summary includes relevant keywords, you’ll show up in their results.
Secondly, it helps you build your personal brand and tell your story, allowing you to stand out in a crowded space.
Think of it as a personal post, but all about you. Use your LinkedIn summary to showcase your value, highlight your expertise, and let your personality shine through.
Even for someone visiting your profile for the first time, you can make a lasting impression. They’ll read it (or skim it) before deciding to connect, message you, or schedule a call, so making it compelling is key.
How to Write a Good LinkedIn Summary
Not sure what to write in your LinkedIn summary?
The truth is, there's no one-fits-all formula. And with only 2,600 characters available (about 350-380 words) to tell your story, you have limited space to make a strong impression.
Here's how you can write a LinkedIn profile summary in 7 steps:
1. Write a strong hook
Convince your profile visitors to read your entire About section by starting with a compelling hook. This is what gets people to click “See more” instead of leaving your profile.
The key? Make it engaging, thought-provoking, or humorous, and share something that sparks curiosity. The stronger the hook, the more likely people will keep reading.
2. Introduce yourself
Once you have their attention, introduce yourself.
What’s your mission?
What drives you professionally?
What makes you different from others in your field?
This is your chance to set yourself apart and make the reader feel they need to connect with you.
3. Highlight your expertise
Once you've convinced LinkedIn members to click "See more" on your summary, it's time to showcase your skills and experience.
What do you specialize in? What unique skills or knowledge make you an expert in your field?
Be specific. Clearly explain how you can add value to their team or project, whether it's a niche industry or technical skill. The more clearly you communicate your professional experience, the easier it is for people to trust your capabilities.
4. Show the Difference You’ve Made
Want to add more credibility to your LinkedIn summary? Focus on your work's achievements.
If possible, quantify the results.
Instead of saying, "I helped a business increase sales," write:
"I helped a business boost sales by 20%."
"I managed a budget of €30,000."
Numbers add proof and impact to your LinkedIn summary. Metrics and measurable results make it more memorable and trustworthy.
5. Include your personality
Your summary should be relevant for LinkedIn's algorithm, but don't make it too robotic. Stuffing your About section with keywords will
Make your summary feel human by highlighting your personality. Add a touch of humor, an industry joke, or a peek into your values.
Adding a personal touch will make your summary more relatable, memorable, and real.
6. Add a CTA
What should LinkedIn members do after checking your summary?
Whether you want them to connect with you, visit your website, or check your portfolio, be clear about it.
Chances are people will not read your entire summary. So, how can you make your CTA stand out?
You can place the CTA on its own line, use emojis, and add bold or italic text.
7. Add relevant keywords
LinkedIn members aren't the only ones who should notice your summary. LinkedIn's algorithm analyzes your summary to match it with relevant searches.
Make sure your profile shows up when recruiters or potential clients are looking for someone with your skills.
Mention your job title, niche, or industry so LinkedIn understands what you do and shows your profile to the right people.
Bonus Tip: Make It Easy to Read
Make sure your LinkedIn summary text is easy to read. While LinkedIn doesn’t offer many built-in formatting features, you can still optimize your summary for maximum clarity.
Your sentences should be clear and direct—this goes for your hook and throughout the entire summary.
Emojis can help add personality, but be careful not to overdo it. Too many emojis can clutter your summary and distract from your message. Keep it balanced..
Think of it like explaining your value to someone in a quick conversation. Avoid complicated language or long paragraphs.
Tools like Hemingway can be super helpful for assessing readability and making sure your text is both clear and engaging. You can also use Grammarly to check for grammar mistakes.
Use an AI LinkedIn Summary Generator
How to write a good LinkedIn summary? Have an AI LinkedIn summary generator do it for you.
You can use MagicPost's free summary generator to create a strong, personalized About section.
This generator doesn't write a generic summary. It considers your industry and professional background to help you create something that actually feels like you.
Best LinkedIn Summary Examples
Whether you’re running a business, a student, a freelancer, or someone looking to connect directly with clients through LinkedIn, these examples will help you identify key elements to apply to your own profile.
LinkedIn Summary Thought Leaders & CEOs
As a CEO or founder, your LinkedIn About section is your chance to truly make your brand shine.
It’s more than just listing your job title or company—it’s a platform to showcase your leadership, vision, and expertise.
This is where you connect with potential clients, collaborators, or industry peers on a deeper level.
To make a real impact, focus on these three key elements:
Showcase Expertise, Vision, and Leadership: Highlight your deep industry knowledge, unique insights, and how you’re shaping the future. Focus on your leadership style, how you inspire teams, and how you drive change.
Highlight Engagements and Achievements: Share speaking gigs, publications, awards, and any other major accomplishments. These elevate your credibility and position you as a respected thought leader.
Demonstrate Impact with Results: Share measurable outcomes like company growth, increased revenue, or successful initiatives. This strengthens your credibility and proves your ability to lead effectively.
LinkedIn Summary Students & Recent Graduates
For students and recent graduates, your LinkedIn About section is your chance to showcase your passion, potential, and the skills you’ve gained so far.
It’s all about positioning yourself as someone who’s ready to contribute, learn, and grow in your industry.
Even though you may not have years of work experience, you can still stand out by focusing on what makes you unique, your ambitions, and your willingness to contribute and grow within the industry.
Here are a few tips to help you craft a strong About section:
Highlight Internships and Academic Achievements: Focus on relevant internships, projects, or extracurricular activities that show your initiative, teamwork, and how you’ve applied your knowledge.
Showcase Your Passion and Skills: Share what excites you about your field and let your enthusiasm shine through—this helps others understand your motivations.
Be Authentic: Add personality to your About section with humor or storytelling to make it stand out and show the person behind the resume.
LinkedIn Summary Freelancers & Entrepreneurs
As a freelancer or entrepreneur, your LinkedIn About section isn’t just a bio. It’s your pitch.
Potential clients want to know what you can do for them, so focus on showcasing your expertise, problem-solving abilities, and past successes.
Unlike traditional employees, you don’t have a company name doing the talking for you. With thousands of freelancers on LinkedIn, standing out is essential.
Here’s how to make your profile stand out:
Highlight Problem-Solving & Client Success: Demonstrate the impact of your work with concrete results. Whether it’s revenue growth, increased engagement, or a successful project launch, use numbers to back up your claims.
Showcase Portfolio & Testimonials: If you have case studies, client reviews, or a standout portfolio, make sure to feature them. Social proof builds trust and makes potential clients more likely to reach out.
Make It Easy to Work With You: Provide a clear next step—whether it’s booking a call, visiting your website, or filling out a contact form. A strong CTA ensures interested clients don’t just admire your work but take action.
LinkedIn Summary for Sales Professionals
If you're in sales, your About section isn’t just a bio—it’s your sales pitch. It should grab attention, establish credibility, and ultimately drive action.
Here’s how to craft a profile that sells for you:
Lead with Results: Numbers matter. Highlight key wins like exceeding quotas, revenue growth, or high-value deals closed. Metrics make your impact undeniable.
Position Yourself as an Authority: Share insights, trends, or strategies that prove your expertise. The more value you offer, the more trust you build.
Make It Easy to Take Action: Guide potential clients or employers on the next step—whether it’s booking a call, sending a message, or checking out your content. A clear CTA turns interest into conversions.
Best LinkedIn Summary Examples
Whether you’re running a business, a student, a freelancer, or someone looking to connect directly with clients through LinkedIn, these examples will help you identify key elements to apply to your own profile.
LinkedIn Summary Thought Leaders & CEOs
As a CEO or founder, your LinkedIn About section is your chance to truly make your brand shine.
It’s more than just listing your job title or company—it’s a platform to showcase your leadership, vision, and expertise.
This is where you connect with potential clients, collaborators, or industry peers on a deeper level.
To make a real impact, focus on these three key elements:
Showcase Expertise, Vision, and Leadership: Highlight your deep industry knowledge, unique insights, and how you’re shaping the future. Focus on your leadership style, how you inspire teams, and how you drive change.
Highlight Engagements and Achievements: Share speaking gigs, publications, awards, and any other major accomplishments. These elevate your credibility and position you as a respected thought leader.
Demonstrate Impact with Results: Share measurable outcomes like company growth, increased revenue, or successful initiatives. This strengthens your credibility and proves your ability to lead effectively.
LinkedIn Summary Students & Recent Graduates
For students and recent graduates, your LinkedIn About section is your chance to showcase your passion, potential, and the skills you’ve gained so far.
It’s all about positioning yourself as someone who’s ready to contribute, learn, and grow in your industry.
Even though you may not have years of work experience, you can still stand out by focusing on what makes you unique, your ambitions, and your willingness to contribute and grow within the industry.
Here are a few tips to help you craft a strong About section:
Highlight Internships and Academic Achievements: Focus on relevant internships, projects, or extracurricular activities that show your initiative, teamwork, and how you’ve applied your knowledge.
Showcase Your Passion and Skills: Share what excites you about your field and let your enthusiasm shine through—this helps others understand your motivations.
Be Authentic: Add personality to your About section with humor or storytelling to make it stand out and show the person behind the resume.
LinkedIn Summary Freelancers & Entrepreneurs
As a freelancer or entrepreneur, your LinkedIn About section isn’t just a bio. It’s your pitch.
Potential clients want to know what you can do for them, so focus on showcasing your expertise, problem-solving abilities, and past successes.
Unlike traditional employees, you don’t have a company name doing the talking for you. With thousands of freelancers on LinkedIn, standing out is essential.
Here’s how to make your profile stand out:
Highlight Problem-Solving & Client Success: Demonstrate the impact of your work with concrete results. Whether it’s revenue growth, increased engagement, or a successful project launch, use numbers to back up your claims.
Showcase Portfolio & Testimonials: If you have case studies, client reviews, or a standout portfolio, make sure to feature them. Social proof builds trust and makes potential clients more likely to reach out.
Make It Easy to Work With You: Provide a clear next step—whether it’s booking a call, visiting your website, or filling out a contact form. A strong CTA ensures interested clients don’t just admire your work but take action.
LinkedIn Summary for Sales Professionals
If you're in sales, your About section isn’t just a bio—it’s your sales pitch. It should grab attention, establish credibility, and ultimately drive action.
Here’s how to craft a profile that sells for you:
Lead with Results: Numbers matter. Highlight key wins like exceeding quotas, revenue growth, or high-value deals closed. Metrics make your impact undeniable.
Position Yourself as an Authority: Share insights, trends, or strategies that prove your expertise. The more value you offer, the more trust you build.
Make It Easy to Take Action: Guide potential clients or employers on the next step—whether it’s booking a call, sending a message, or checking out your content. A clear CTA turns interest into conversions.
Best LinkedIn Summary Examples
Whether you’re running a business, a student, a freelancer, or someone looking to connect directly with clients through LinkedIn, these examples will help you identify key elements to apply to your own profile.
LinkedIn Summary Thought Leaders & CEOs
As a CEO or founder, your LinkedIn About section is your chance to truly make your brand shine.
It’s more than just listing your job title or company—it’s a platform to showcase your leadership, vision, and expertise.
This is where you connect with potential clients, collaborators, or industry peers on a deeper level.
To make a real impact, focus on these three key elements:
Showcase Expertise, Vision, and Leadership: Highlight your deep industry knowledge, unique insights, and how you’re shaping the future. Focus on your leadership style, how you inspire teams, and how you drive change.
Highlight Engagements and Achievements: Share speaking gigs, publications, awards, and any other major accomplishments. These elevate your credibility and position you as a respected thought leader.
Demonstrate Impact with Results: Share measurable outcomes like company growth, increased revenue, or successful initiatives. This strengthens your credibility and proves your ability to lead effectively.
LinkedIn Summary Students & Recent Graduates
For students and recent graduates, your LinkedIn About section is your chance to showcase your passion, potential, and the skills you’ve gained so far.
It’s all about positioning yourself as someone who’s ready to contribute, learn, and grow in your industry.
Even though you may not have years of work experience, you can still stand out by focusing on what makes you unique, your ambitions, and your willingness to contribute and grow within the industry.
Here are a few tips to help you craft a strong About section:
Highlight Internships and Academic Achievements: Focus on relevant internships, projects, or extracurricular activities that show your initiative, teamwork, and how you’ve applied your knowledge.
Showcase Your Passion and Skills: Share what excites you about your field and let your enthusiasm shine through—this helps others understand your motivations.
Be Authentic: Add personality to your About section with humor or storytelling to make it stand out and show the person behind the resume.
LinkedIn Summary Freelancers & Entrepreneurs
As a freelancer or entrepreneur, your LinkedIn About section isn’t just a bio. It’s your pitch.
Potential clients want to know what you can do for them, so focus on showcasing your expertise, problem-solving abilities, and past successes.
Unlike traditional employees, you don’t have a company name doing the talking for you. With thousands of freelancers on LinkedIn, standing out is essential.
Here’s how to make your profile stand out:
Highlight Problem-Solving & Client Success: Demonstrate the impact of your work with concrete results. Whether it’s revenue growth, increased engagement, or a successful project launch, use numbers to back up your claims.
Showcase Portfolio & Testimonials: If you have case studies, client reviews, or a standout portfolio, make sure to feature them. Social proof builds trust and makes potential clients more likely to reach out.
Make It Easy to Work With You: Provide a clear next step—whether it’s booking a call, visiting your website, or filling out a contact form. A strong CTA ensures interested clients don’t just admire your work but take action.
LinkedIn Summary for Sales Professionals
If you're in sales, your About section isn’t just a bio—it’s your sales pitch. It should grab attention, establish credibility, and ultimately drive action.
Here’s how to craft a profile that sells for you:
Lead with Results: Numbers matter. Highlight key wins like exceeding quotas, revenue growth, or high-value deals closed. Metrics make your impact undeniable.
Position Yourself as an Authority: Share insights, trends, or strategies that prove your expertise. The more value you offer, the more trust you build.
Make It Easy to Take Action: Guide potential clients or employers on the next step—whether it’s booking a call, sending a message, or checking out your content. A clear CTA turns interest into conversions.
Best LinkedIn Summary Examples
Whether you’re running a business, a student, a freelancer, or someone looking to connect directly with clients through LinkedIn, these examples will help you identify key elements to apply to your own profile.
LinkedIn Summary Thought Leaders & CEOs
As a CEO or founder, your LinkedIn About section is your chance to truly make your brand shine.
It’s more than just listing your job title or company—it’s a platform to showcase your leadership, vision, and expertise.
This is where you connect with potential clients, collaborators, or industry peers on a deeper level.
To make a real impact, focus on these three key elements:
Showcase Expertise, Vision, and Leadership: Highlight your deep industry knowledge, unique insights, and how you’re shaping the future. Focus on your leadership style, how you inspire teams, and how you drive change.
Highlight Engagements and Achievements: Share speaking gigs, publications, awards, and any other major accomplishments. These elevate your credibility and position you as a respected thought leader.
Demonstrate Impact with Results: Share measurable outcomes like company growth, increased revenue, or successful initiatives. This strengthens your credibility and proves your ability to lead effectively.
LinkedIn Summary Students & Recent Graduates
For students and recent graduates, your LinkedIn About section is your chance to showcase your passion, potential, and the skills you’ve gained so far.
It’s all about positioning yourself as someone who’s ready to contribute, learn, and grow in your industry.
Even though you may not have years of work experience, you can still stand out by focusing on what makes you unique, your ambitions, and your willingness to contribute and grow within the industry.
Here are a few tips to help you craft a strong About section:
Highlight Internships and Academic Achievements: Focus on relevant internships, projects, or extracurricular activities that show your initiative, teamwork, and how you’ve applied your knowledge.
Showcase Your Passion and Skills: Share what excites you about your field and let your enthusiasm shine through—this helps others understand your motivations.
Be Authentic: Add personality to your About section with humor or storytelling to make it stand out and show the person behind the resume.
LinkedIn Summary Freelancers & Entrepreneurs
As a freelancer or entrepreneur, your LinkedIn About section isn’t just a bio. It’s your pitch.
Potential clients want to know what you can do for them, so focus on showcasing your expertise, problem-solving abilities, and past successes.
Unlike traditional employees, you don’t have a company name doing the talking for you. With thousands of freelancers on LinkedIn, standing out is essential.
Here’s how to make your profile stand out:
Highlight Problem-Solving & Client Success: Demonstrate the impact of your work with concrete results. Whether it’s revenue growth, increased engagement, or a successful project launch, use numbers to back up your claims.
Showcase Portfolio & Testimonials: If you have case studies, client reviews, or a standout portfolio, make sure to feature them. Social proof builds trust and makes potential clients more likely to reach out.
Make It Easy to Work With You: Provide a clear next step—whether it’s booking a call, visiting your website, or filling out a contact form. A strong CTA ensures interested clients don’t just admire your work but take action.
LinkedIn Summary for Sales Professionals
If you're in sales, your About section isn’t just a bio—it’s your sales pitch. It should grab attention, establish credibility, and ultimately drive action.
Here’s how to craft a profile that sells for you:
Lead with Results: Numbers matter. Highlight key wins like exceeding quotas, revenue growth, or high-value deals closed. Metrics make your impact undeniable.
Position Yourself as an Authority: Share insights, trends, or strategies that prove your expertise. The more value you offer, the more trust you build.
Make It Easy to Take Action: Guide potential clients or employers on the next step—whether it’s booking a call, sending a message, or checking out your content. A clear CTA turns interest into conversions.
Best LinkedIn Summary Examples
Whether you’re running a business, a student, a freelancer, or someone looking to connect directly with clients through LinkedIn, these examples will help you identify key elements to apply to your own profile.
LinkedIn Summary Thought Leaders & CEOs
As a CEO or founder, your LinkedIn About section is your chance to truly make your brand shine.
It’s more than just listing your job title or company—it’s a platform to showcase your leadership, vision, and expertise.
This is where you connect with potential clients, collaborators, or industry peers on a deeper level.
To make a real impact, focus on these three key elements:
Showcase Expertise, Vision, and Leadership: Highlight your deep industry knowledge, unique insights, and how you’re shaping the future. Focus on your leadership style, how you inspire teams, and how you drive change.
Highlight Engagements and Achievements: Share speaking gigs, publications, awards, and any other major accomplishments. These elevate your credibility and position you as a respected thought leader.
Demonstrate Impact with Results: Share measurable outcomes like company growth, increased revenue, or successful initiatives. This strengthens your credibility and proves your ability to lead effectively.
LinkedIn Summary Students & Recent Graduates
For students and recent graduates, your LinkedIn About section is your chance to showcase your passion, potential, and the skills you’ve gained so far.
It’s all about positioning yourself as someone who’s ready to contribute, learn, and grow in your industry.
Even though you may not have years of work experience, you can still stand out by focusing on what makes you unique, your ambitions, and your willingness to contribute and grow within the industry.
Here are a few tips to help you craft a strong About section:
Highlight Internships and Academic Achievements: Focus on relevant internships, projects, or extracurricular activities that show your initiative, teamwork, and how you’ve applied your knowledge.
Showcase Your Passion and Skills: Share what excites you about your field and let your enthusiasm shine through—this helps others understand your motivations.
Be Authentic: Add personality to your About section with humor or storytelling to make it stand out and show the person behind the resume.
LinkedIn Summary Freelancers & Entrepreneurs
As a freelancer or entrepreneur, your LinkedIn About section isn’t just a bio. It’s your pitch.
Potential clients want to know what you can do for them, so focus on showcasing your expertise, problem-solving abilities, and past successes.
Unlike traditional employees, you don’t have a company name doing the talking for you. With thousands of freelancers on LinkedIn, standing out is essential.
Here’s how to make your profile stand out:
Highlight Problem-Solving & Client Success: Demonstrate the impact of your work with concrete results. Whether it’s revenue growth, increased engagement, or a successful project launch, use numbers to back up your claims.
Showcase Portfolio & Testimonials: If you have case studies, client reviews, or a standout portfolio, make sure to feature them. Social proof builds trust and makes potential clients more likely to reach out.
Make It Easy to Work With You: Provide a clear next step—whether it’s booking a call, visiting your website, or filling out a contact form. A strong CTA ensures interested clients don’t just admire your work but take action.
LinkedIn Summary for Sales Professionals
If you're in sales, your About section isn’t just a bio—it’s your sales pitch. It should grab attention, establish credibility, and ultimately drive action.
Here’s how to craft a profile that sells for you:
Lead with Results: Numbers matter. Highlight key wins like exceeding quotas, revenue growth, or high-value deals closed. Metrics make your impact undeniable.
Position Yourself as an Authority: Share insights, trends, or strategies that prove your expertise. The more value you offer, the more trust you build.
Make It Easy to Take Action: Guide potential clients or employers on the next step—whether it’s booking a call, sending a message, or checking out your content. A clear CTA turns interest into conversions.
Update Your LinkedIn Summary
As you’ve seen from these examples, your About section is more than just a personal introduction—it’s your chance to make a lasting impression.
Whether you're a CEO, freelancer, student, or sales professional, your LinkedIn summary should work for you, not just sit there as an afterthought.
A well-crafted About section can:
Strengthen your personal brand
Make you more discoverable to recruiters, clients, and industry peers
Build trust by showcasing your expertise and unique value
Help you stand out in an increasingly competitive digital landscape
But here’s the thing—this isn’t a “set it and forget it” kind of deal.
Your LinkedIn profile should evolve with your career. Regularly update your summary to reflect new achievements, insights, or shifts in your professional journey.
Frequently Asked Questions
How do I write a good LinkedIn summary?
To write a LinkedIn summary worth reading, start with a strong hook, highlight your key skills and accomplishments, and show a bit of your personality. Also, make sure to include relevant keywords.
Can I use an AI LinkedIn summary generator?
Yes! Tools like MagicPost's LinkedIn summary generator can help you quickly write a summary that fits your your role and goals.
How long should my LinkedIn summary be?
Your summary should be long enough to clearly communicate your skills, experience, and values. Remember, quality matters more than quantity.
Where is the summary section on LinkedIn?
The summary section (also known as the About section) is placed just below your profile photo, headline, and contact information.
What should I write in my LinkedIn summary?
Write who you are, what you do, what you’ve accomplished, and what you’re looking for. Mention your skills, industry experience, and professional achievements.
Can I skip the LinkedIn About section?
Yes, but you shouldn't. The summary is your chance to tell your story in your own words, build trust, and make a personal connection.
Should I write my LinkedIn summary in the first person or third person?
Writing your LinkedIn summary in the first person is best. It feels more natural and you're speaking directly to the reader.
How can I make my LinkedIn summary stand out?
Start with a strong hook, include real metrics, highlight your personality, and include a clear CTA. Also, format your text with paragraphs, white spaces, bold text, and emojis.
How often should I update my LinkedIn summary?
You should update your summary every time you start a new job, get new achievements, or change your career direction.
