Be honest—when was the last time you updated your LinkedIn summary? If you’re like most people, you’re probably not making the most of it.
But here’s the thing: this section is a prime opportunity to showcase your strengths and let potential clients or employers see beyond just your job title.
Let’s break it down with practical tips and real examples to help you make yours as strong as possible.
TL;DR: Your LinkedIn About section is a powerful tool to showcase your strengths, stand out, and attract opportunities. To craft a compelling summary:
Start with a strong hook.
Introduce your mission and expertise.
Use storytelling and data to make your impact tangible
Format for readability with short sentences, bullet points, and bolded phrases.
End with a clear but natural CTA.
What is the About section and why does it matter?
First off, the About section on LinkedIn is where you get to share more about yourself.
It’s located right beneath your profile, making it one of the first things people read after checking your headline. If your opening line grabs their attention, they’ll click “See more” to dive deeper.
Think of it as a personal post—but all about you. It’s your chance to showcase your value, highlight your expertise, and let your personality shine through.
In just a few seconds, you can make a lasting impression.
But simply filling in this space isn’t enough. Having a well-crafted, optimized About section is crucial.
For one, it boosts your visibility in both Google and LinkedIn searches. If someone is looking for a specific profile and your summary includes relevant keywords, you’ll show up in their results.
Secondly, it helps you build your personal brand and tell your story—allowing you to stand out in a crowded space.
Whether you’re searching for job opportunities or want to make an impact before a big client meeting, this section gives you the perfect platform to do so.
And most importantly, it’s often the first impression potential clients, partners, or recruiters will have of you.
They’ll read it (or skim it) before deciding to connect, message you, or schedule a call—so making it compelling is key.
The Ultimate About Section Template
Let’s get into what makes a great About section.
After analyzing countless profiles, one thing is clear—there’s no one-size-fits-all formula.
What truly makes people stand out is their authenticity, unique voice, and personal touch.
That said, we’ve noticed a pattern that works across different profiles. I’ll break it down before diving into specific examples.
1. Start with a strong hook
Your About section should open with a compelling hook. This is what gets people to click “See more” instead of scrolling past.
The key? Make it engaging, thought-provoking, or even humorous—something that sparks curiosity. The stronger the hook, the more likely people will keep reading.
2. Introduce yourself with purpose
Once you have their attention, introduce yourself.
What’s your mission?
What drives you professionally?
What makes you different from others in your field?
This is your chance to set yourself apart and make the reader feel like they need to connect with you.
3. Highlight your expertise
Now, tie it all into your skills and experience.
What do you specialize in?
What makes you an expert in your field?
The more specific you are, the more credibility you build.
4. Show your impact with results
Accomplishments matter, but they’re even more powerful when backed by metrics.
Have you led a successful project?
Increased revenue?
Helped a company grow?
Numbers add proof and impact to your story.
5. End with a natural call-to-action
Wrap up with a smooth CTA—an invitation to connect, collaborate, or start a conversation. It should feel natural, not forced.
Your About section isn’t just a list of achievements—it’s a story.
A compelling narrative keeps readers engaged and makes your profile memorable.
If your section feels disconnected, you risk sounding too self-promotional.
Instead, focus on how your journey, skills, and experience offer value to the reader.
The goal isn’t just to talk about yourself—it’s to show how you can help, inspire, or contribute to their needs.
5 Practical Tips for Writing a Great LinkedIn Summary
Now that you know what makes a great summary, let’s go over some common mistakes—and some simple yet powerful tweaks that will help you stand out.
These small adjustments can make a huge difference and even prevent you from missing valuable opportunities!
Use Metrics and Data
One of the easiest ways to make your About section more compelling is by showcasing your achievements with concrete numbers.
Instead of saying, "I helped a business increase sales," try:
"I helped a business boost sales by 20%."
"I managed a budget of €30,000."
Adding metrics makes your experience tangible, credible, and impactful.
When you use data, you’re not just telling a story—you’re proving your impact.
Numbers create clarity and trust, making your achievements stand out and leave a lasting impression.
Formatting Matters: Make It Easy to Read
Another key factor is making sure your text is easy to read. While LinkedIn doesn’t offer many built-in formatting features, you can still optimize your summary for maximum clarity.
Your sentences should be clear and direct—this goes for your hook and throughout the entire summary.
The more concise and impactful your content is, the better.
Use bullet points or highlighted phrases to break up the text and make it scannable.
For example, if you want to emphasize a word or phrase, use bold or italics.
On the other side, emojis can help add personality, but be careful not to overdo it. Too many emojis can clutter your summary and distract from your message. Keep it balanced.
Your summary should be easy to skim.
Think of it like explaining your value to someone in a quick conversation. Avoid complicated language or long paragraphs—make it effortless to read.
Tools like Hemingway can be super helpful for assessing readability and making sure your text is both clear and engaging.
The goal is to create a summary that’s not only accessible but also feels natural and conversational, like you’re having a casual chat with your reader.
Write a Strong CTA (Without Sounding Salesy)
One important, yet often overlooked, element of your summary is a clear call to action (CTA) at the end.
What you want to avoid is using outdated, robotic phrases like “call me,” “message me,” or “get in touch.”
These sound impersonal and don’t leave room for creativity.
Plus, they don’t clarify what you’re actually hoping for—whether it's a collaboration, a networking opportunity, or just a discussion on a specific topic.
Instead, make your CTA feel natural and welcoming, like the conclusion of a story, but with an opening for new possibilities.
Think about what you want from the person reading your summary. If you're hoping to collaborate or network, phrase your CTA like:
“If you’ve faced similar challenges, I’d love to hear your thoughts.”
“Let’s chat about how we can collaborate and create something amazing.”
These types of CTAs feel more authentic, are less salesy, and build a genuine connection with your audience.
Personalization & Storytelling Make a Difference
One of the most powerful things you can do to elevate your LinkedIn summary is to personalize it and weave in a bit of storytelling.
This approach transforms your content from a basic description into something engaging and emotional—something that feels personal, not generic.
Storytelling helps you connect with your reader on a deeper level by showing not just your skills, but also who you are as a person.
People are more likely to want to work with you because of who you are, not just what you can do.
This is the added value that comes from making your summary relatable and distinctive. So, take the time to make it meaningful and authentic.
As you tell your story, don’t be afraid to show off your personality.
Whether it’s a hobby, a sense of humor, or personal anecdotes, these touches help humanize your profile and give the reader a peek into your life.
These personal touches make your summary enjoyable to read and leave a lasting impression.
Proofread & Polish Your Writing
Last but definitely not least, proofreading is essential.
There’s nothing worse than having an almost perfect summary with spelling or grammar mistakes that could harm your professional image.
Even if the content is great, errors can leave a bad impression.
To avoid this, try reading your text out loud—this helps catch awkward phrasing and makes sure it sounds natural and engaging.
Another helpful tip is to ask a colleague or friend to review it. Fresh eyes often notice things you might have missed.
Additionally, use grammar and spelling checkers like Grammarly or other online tools.
These tools can help you spot grammar and punctuation errors, suggest better word choices, and ensure your summary is clear and reader-friendly.
Real-Life LinkedIn About Section Examples
Now, let’s dive into some real-life examples.
After analyzing thousands of LinkedIn profiles, I’ll share a few that really stand out, each categorized by different sectors.
Whether you’re running a business, a student, a freelancer, or someone looking to connect directly with clients through LinkedIn, these examples will help you identify key elements to apply to your own profile.
The key here is to study these profiles, extract valuable insights, and tailor them to fit your specific situation.
Thought Leaders & CEOs
As a CEO or founder, your LinkedIn About section is your chance to truly make your brand shine.
It’s more than just listing your job title or company—it’s a platform to showcase your leadership, vision, and expertise.
This is where you connect with potential clients, collaborators, or industry peers on a deeper level.
To make a real impact, focus on these three key elements:
Showcase Expertise, Vision, and Leadership: Highlight your deep industry knowledge, unique insights, and how you’re shaping the future. Focus on your leadership style, how you inspire teams, and how you drive change.
Highlight Engagements and Achievements: Share speaking gigs, publications, awards, and any other major accomplishments. These elevate your credibility and position you as a respected thought leader.
Demonstrate Impact with Results: Share measurable outcomes like company growth, increased revenue, or successful initiatives. This strengthens your credibility and proves your ability to lead effectively.
For example, Nora Osman’s LinkedIn profile is a great example of how to blend industry expertise with a compelling personal narrative.
Her opening question immediately grabs attention by addressing a common pain point many companies face—customer experience.
She connects her personal experiences with the audience’s challenges, showing her deep understanding of the topic.
By weaving storytelling into her profile, she makes her leadership style and expertise feel accessible and authentic.
Students & Recent Graduates
For students and recent graduates, your LinkedIn About section is your chance to showcase your passion, potential, and the skills you’ve gained so far.
It’s all about positioning yourself as someone who’s ready to contribute, learn, and grow in your industry.
Take Yasmina’s About Me section as a great example:
Even though you may not have years of work experience, you can still stand out by focusing on what makes you unique, your ambitions, and your willingness to contribute and grow within the industry.
Here are a few tips to help you craft a strong About section:
Highlight Internships and Academic Achievements: Focus on relevant internships, projects, or extracurricular activities that show your initiative, teamwork, and how you’ve applied your knowledge.
Showcase Your Passion and Skills: Share what excites you about your field and let your enthusiasm shine through—this helps others understand your motivations.
Be Authentic: Add personality to your About section with humor or storytelling to make it stand out and show the person behind the resume.
Emphasize Lifelong Learning: Show your commitment to growth by mentioning new skills you’re learning or initiatives you’re involved in.
By focusing on these key areas, you’ll create an About section that not only highlights your strengths but also positions you as someone ready to take on the next challenge.
Freelancers & Entrepreneurs
As a freelancer or entrepreneur, your LinkedIn About section isn’t just a bio—it’s your pitch.
Potential clients want to know what you can do for them, so focus on showcasing your expertise, problem-solving abilities, and past successes.
Unlike traditional employees, you don’t have a company name doing the talking for you. With thousands of freelancers on LinkedIn, standing out is essential.
Here’s how to make your profile stand out:
Highlight Problem-Solving & Client Success: Demonstrate the impact of your work with concrete results. Whether it’s revenue growth, increased engagement, or a successful project launch, use numbers to back up your claims.
Showcase Portfolio & Testimonials: If you have case studies, client reviews, or a standout portfolio, make sure to feature them. Social proof builds trust and makes potential clients more likely to reach out.
Make It Easy to Work With You: Provide a clear next step—whether it’s booking a call, visiting your website, or filling out a contact form. A strong CTA ensures interested clients don’t just admire your work but take action.
For example, the About section above effectively demonstrates success by listing specific, quantifiable achievements.
The freelancer uses numbers to showcase their impact, builds credibility through past client wins, and includes a clear CTA, making it easy for potential clients to engage.
Sales Professionals & Working Professionals
Last but not least—if you're in sales, your About section isn’t just a bio—it’s your sales pitch. It should grab attention, establish credibility, and ultimately drive action.
Here’s how to craft a profile that sells for you:
Lead with Results: Numbers matter. Highlight key wins like exceeding quotas, revenue growth, or high-value deals closed. Metrics make your impact undeniable.
Position Yourself as an Authority: Share insights, trends, or strategies that prove your expertise. The more value you offer, the more trust you build.
Make It Easy to Take Action: Guide potential clients or employers on the next step—whether it’s booking a call, sending a message, or checking out your content. A clear CTA turns interest into conversions.
The example above does this perfectly—direct, confident, and results-driven. It speaks to the reader’s needs, establishes authority, and makes it easy to take action.
Real-Life LinkedIn About Section Examples
Now, let’s dive into some real-life examples.
After analyzing thousands of LinkedIn profiles, I’ll share a few that really stand out, each categorized by different sectors.
Whether you’re running a business, a student, a freelancer, or someone looking to connect directly with clients through LinkedIn, these examples will help you identify key elements to apply to your own profile.
The key here is to study these profiles, extract valuable insights, and tailor them to fit your specific situation.
Thought Leaders & CEOs
As a CEO or founder, your LinkedIn About section is your chance to truly make your brand shine.
It’s more than just listing your job title or company—it’s a platform to showcase your leadership, vision, and expertise.
This is where you connect with potential clients, collaborators, or industry peers on a deeper level.
To make a real impact, focus on these three key elements:
Showcase Expertise, Vision, and Leadership: Highlight your deep industry knowledge, unique insights, and how you’re shaping the future. Focus on your leadership style, how you inspire teams, and how you drive change.
Highlight Engagements and Achievements: Share speaking gigs, publications, awards, and any other major accomplishments. These elevate your credibility and position you as a respected thought leader.
Demonstrate Impact with Results: Share measurable outcomes like company growth, increased revenue, or successful initiatives. This strengthens your credibility and proves your ability to lead effectively.
For example, Nora Osman’s LinkedIn profile is a great example of how to blend industry expertise with a compelling personal narrative.
Her opening question immediately grabs attention by addressing a common pain point many companies face—customer experience.
She connects her personal experiences with the audience’s challenges, showing her deep understanding of the topic.
By weaving storytelling into her profile, she makes her leadership style and expertise feel accessible and authentic.
Students & Recent Graduates
For students and recent graduates, your LinkedIn About section is your chance to showcase your passion, potential, and the skills you’ve gained so far.
It’s all about positioning yourself as someone who’s ready to contribute, learn, and grow in your industry.
Take Yasmina’s About Me section as a great example:
Even though you may not have years of work experience, you can still stand out by focusing on what makes you unique, your ambitions, and your willingness to contribute and grow within the industry.
Here are a few tips to help you craft a strong About section:
Highlight Internships and Academic Achievements: Focus on relevant internships, projects, or extracurricular activities that show your initiative, teamwork, and how you’ve applied your knowledge.
Showcase Your Passion and Skills: Share what excites you about your field and let your enthusiasm shine through—this helps others understand your motivations.
Be Authentic: Add personality to your About section with humor or storytelling to make it stand out and show the person behind the resume.
Emphasize Lifelong Learning: Show your commitment to growth by mentioning new skills you’re learning or initiatives you’re involved in.
By focusing on these key areas, you’ll create an About section that not only highlights your strengths but also positions you as someone ready to take on the next challenge.
Freelancers & Entrepreneurs
As a freelancer or entrepreneur, your LinkedIn About section isn’t just a bio—it’s your pitch.
Potential clients want to know what you can do for them, so focus on showcasing your expertise, problem-solving abilities, and past successes.
Unlike traditional employees, you don’t have a company name doing the talking for you. With thousands of freelancers on LinkedIn, standing out is essential.
Here’s how to make your profile stand out:
Highlight Problem-Solving & Client Success: Demonstrate the impact of your work with concrete results. Whether it’s revenue growth, increased engagement, or a successful project launch, use numbers to back up your claims.
Showcase Portfolio & Testimonials: If you have case studies, client reviews, or a standout portfolio, make sure to feature them. Social proof builds trust and makes potential clients more likely to reach out.
Make It Easy to Work With You: Provide a clear next step—whether it’s booking a call, visiting your website, or filling out a contact form. A strong CTA ensures interested clients don’t just admire your work but take action.
For example, the About section above effectively demonstrates success by listing specific, quantifiable achievements.
The freelancer uses numbers to showcase their impact, builds credibility through past client wins, and includes a clear CTA, making it easy for potential clients to engage.
Sales Professionals & Working Professionals
Last but not least—if you're in sales, your About section isn’t just a bio—it’s your sales pitch. It should grab attention, establish credibility, and ultimately drive action.
Here’s how to craft a profile that sells for you:
Lead with Results: Numbers matter. Highlight key wins like exceeding quotas, revenue growth, or high-value deals closed. Metrics make your impact undeniable.
Position Yourself as an Authority: Share insights, trends, or strategies that prove your expertise. The more value you offer, the more trust you build.
Make It Easy to Take Action: Guide potential clients or employers on the next step—whether it’s booking a call, sending a message, or checking out your content. A clear CTA turns interest into conversions.
The example above does this perfectly—direct, confident, and results-driven. It speaks to the reader’s needs, establishes authority, and makes it easy to take action.
Real-Life LinkedIn About Section Examples
Now, let’s dive into some real-life examples.
After analyzing thousands of LinkedIn profiles, I’ll share a few that really stand out, each categorized by different sectors.
Whether you’re running a business, a student, a freelancer, or someone looking to connect directly with clients through LinkedIn, these examples will help you identify key elements to apply to your own profile.
The key here is to study these profiles, extract valuable insights, and tailor them to fit your specific situation.
Thought Leaders & CEOs
As a CEO or founder, your LinkedIn About section is your chance to truly make your brand shine.
It’s more than just listing your job title or company—it’s a platform to showcase your leadership, vision, and expertise.
This is where you connect with potential clients, collaborators, or industry peers on a deeper level.
To make a real impact, focus on these three key elements:
Showcase Expertise, Vision, and Leadership: Highlight your deep industry knowledge, unique insights, and how you’re shaping the future. Focus on your leadership style, how you inspire teams, and how you drive change.
Highlight Engagements and Achievements: Share speaking gigs, publications, awards, and any other major accomplishments. These elevate your credibility and position you as a respected thought leader.
Demonstrate Impact with Results: Share measurable outcomes like company growth, increased revenue, or successful initiatives. This strengthens your credibility and proves your ability to lead effectively.
For example, Nora Osman’s LinkedIn profile is a great example of how to blend industry expertise with a compelling personal narrative.
Her opening question immediately grabs attention by addressing a common pain point many companies face—customer experience.
She connects her personal experiences with the audience’s challenges, showing her deep understanding of the topic.
By weaving storytelling into her profile, she makes her leadership style and expertise feel accessible and authentic.
Students & Recent Graduates
For students and recent graduates, your LinkedIn About section is your chance to showcase your passion, potential, and the skills you’ve gained so far.
It’s all about positioning yourself as someone who’s ready to contribute, learn, and grow in your industry.
Take Yasmina’s About Me section as a great example:
Even though you may not have years of work experience, you can still stand out by focusing on what makes you unique, your ambitions, and your willingness to contribute and grow within the industry.
Here are a few tips to help you craft a strong About section:
Highlight Internships and Academic Achievements: Focus on relevant internships, projects, or extracurricular activities that show your initiative, teamwork, and how you’ve applied your knowledge.
Showcase Your Passion and Skills: Share what excites you about your field and let your enthusiasm shine through—this helps others understand your motivations.
Be Authentic: Add personality to your About section with humor or storytelling to make it stand out and show the person behind the resume.
Emphasize Lifelong Learning: Show your commitment to growth by mentioning new skills you’re learning or initiatives you’re involved in.
By focusing on these key areas, you’ll create an About section that not only highlights your strengths but also positions you as someone ready to take on the next challenge.
Freelancers & Entrepreneurs
As a freelancer or entrepreneur, your LinkedIn About section isn’t just a bio—it’s your pitch.
Potential clients want to know what you can do for them, so focus on showcasing your expertise, problem-solving abilities, and past successes.
Unlike traditional employees, you don’t have a company name doing the talking for you. With thousands of freelancers on LinkedIn, standing out is essential.
Here’s how to make your profile stand out:
Highlight Problem-Solving & Client Success: Demonstrate the impact of your work with concrete results. Whether it’s revenue growth, increased engagement, or a successful project launch, use numbers to back up your claims.
Showcase Portfolio & Testimonials: If you have case studies, client reviews, or a standout portfolio, make sure to feature them. Social proof builds trust and makes potential clients more likely to reach out.
Make It Easy to Work With You: Provide a clear next step—whether it’s booking a call, visiting your website, or filling out a contact form. A strong CTA ensures interested clients don’t just admire your work but take action.
For example, the About section above effectively demonstrates success by listing specific, quantifiable achievements.
The freelancer uses numbers to showcase their impact, builds credibility through past client wins, and includes a clear CTA, making it easy for potential clients to engage.
Sales Professionals & Working Professionals
Last but not least—if you're in sales, your About section isn’t just a bio—it’s your sales pitch. It should grab attention, establish credibility, and ultimately drive action.
Here’s how to craft a profile that sells for you:
Lead with Results: Numbers matter. Highlight key wins like exceeding quotas, revenue growth, or high-value deals closed. Metrics make your impact undeniable.
Position Yourself as an Authority: Share insights, trends, or strategies that prove your expertise. The more value you offer, the more trust you build.
Make It Easy to Take Action: Guide potential clients or employers on the next step—whether it’s booking a call, sending a message, or checking out your content. A clear CTA turns interest into conversions.
The example above does this perfectly—direct, confident, and results-driven. It speaks to the reader’s needs, establishes authority, and makes it easy to take action.
Real-Life LinkedIn About Section Examples
Now, let’s dive into some real-life examples.
After analyzing thousands of LinkedIn profiles, I’ll share a few that really stand out, each categorized by different sectors.
Whether you’re running a business, a student, a freelancer, or someone looking to connect directly with clients through LinkedIn, these examples will help you identify key elements to apply to your own profile.
The key here is to study these profiles, extract valuable insights, and tailor them to fit your specific situation.
Thought Leaders & CEOs
As a CEO or founder, your LinkedIn About section is your chance to truly make your brand shine.
It’s more than just listing your job title or company—it’s a platform to showcase your leadership, vision, and expertise.
This is where you connect with potential clients, collaborators, or industry peers on a deeper level.
To make a real impact, focus on these three key elements:
Showcase Expertise, Vision, and Leadership: Highlight your deep industry knowledge, unique insights, and how you’re shaping the future. Focus on your leadership style, how you inspire teams, and how you drive change.
Highlight Engagements and Achievements: Share speaking gigs, publications, awards, and any other major accomplishments. These elevate your credibility and position you as a respected thought leader.
Demonstrate Impact with Results: Share measurable outcomes like company growth, increased revenue, or successful initiatives. This strengthens your credibility and proves your ability to lead effectively.
For example, Nora Osman’s LinkedIn profile is a great example of how to blend industry expertise with a compelling personal narrative.
Her opening question immediately grabs attention by addressing a common pain point many companies face—customer experience.
She connects her personal experiences with the audience’s challenges, showing her deep understanding of the topic.
By weaving storytelling into her profile, she makes her leadership style and expertise feel accessible and authentic.
Students & Recent Graduates
For students and recent graduates, your LinkedIn About section is your chance to showcase your passion, potential, and the skills you’ve gained so far.
It’s all about positioning yourself as someone who’s ready to contribute, learn, and grow in your industry.
Take Yasmina’s About Me section as a great example:
Even though you may not have years of work experience, you can still stand out by focusing on what makes you unique, your ambitions, and your willingness to contribute and grow within the industry.
Here are a few tips to help you craft a strong About section:
Highlight Internships and Academic Achievements: Focus on relevant internships, projects, or extracurricular activities that show your initiative, teamwork, and how you’ve applied your knowledge.
Showcase Your Passion and Skills: Share what excites you about your field and let your enthusiasm shine through—this helps others understand your motivations.
Be Authentic: Add personality to your About section with humor or storytelling to make it stand out and show the person behind the resume.
Emphasize Lifelong Learning: Show your commitment to growth by mentioning new skills you’re learning or initiatives you’re involved in.
By focusing on these key areas, you’ll create an About section that not only highlights your strengths but also positions you as someone ready to take on the next challenge.
Freelancers & Entrepreneurs
As a freelancer or entrepreneur, your LinkedIn About section isn’t just a bio—it’s your pitch.
Potential clients want to know what you can do for them, so focus on showcasing your expertise, problem-solving abilities, and past successes.
Unlike traditional employees, you don’t have a company name doing the talking for you. With thousands of freelancers on LinkedIn, standing out is essential.
Here’s how to make your profile stand out:
Highlight Problem-Solving & Client Success: Demonstrate the impact of your work with concrete results. Whether it’s revenue growth, increased engagement, or a successful project launch, use numbers to back up your claims.
Showcase Portfolio & Testimonials: If you have case studies, client reviews, or a standout portfolio, make sure to feature them. Social proof builds trust and makes potential clients more likely to reach out.
Make It Easy to Work With You: Provide a clear next step—whether it’s booking a call, visiting your website, or filling out a contact form. A strong CTA ensures interested clients don’t just admire your work but take action.
For example, the About section above effectively demonstrates success by listing specific, quantifiable achievements.
The freelancer uses numbers to showcase their impact, builds credibility through past client wins, and includes a clear CTA, making it easy for potential clients to engage.
Sales Professionals & Working Professionals
Last but not least—if you're in sales, your About section isn’t just a bio—it’s your sales pitch. It should grab attention, establish credibility, and ultimately drive action.
Here’s how to craft a profile that sells for you:
Lead with Results: Numbers matter. Highlight key wins like exceeding quotas, revenue growth, or high-value deals closed. Metrics make your impact undeniable.
Position Yourself as an Authority: Share insights, trends, or strategies that prove your expertise. The more value you offer, the more trust you build.
Make It Easy to Take Action: Guide potential clients or employers on the next step—whether it’s booking a call, sending a message, or checking out your content. A clear CTA turns interest into conversions.
The example above does this perfectly—direct, confident, and results-driven. It speaks to the reader’s needs, establishes authority, and makes it easy to take action.
Real-Life LinkedIn About Section Examples
Now, let’s dive into some real-life examples.
After analyzing thousands of LinkedIn profiles, I’ll share a few that really stand out, each categorized by different sectors.
Whether you’re running a business, a student, a freelancer, or someone looking to connect directly with clients through LinkedIn, these examples will help you identify key elements to apply to your own profile.
The key here is to study these profiles, extract valuable insights, and tailor them to fit your specific situation.
Thought Leaders & CEOs
As a CEO or founder, your LinkedIn About section is your chance to truly make your brand shine.
It’s more than just listing your job title or company—it’s a platform to showcase your leadership, vision, and expertise.
This is where you connect with potential clients, collaborators, or industry peers on a deeper level.
To make a real impact, focus on these three key elements:
Showcase Expertise, Vision, and Leadership: Highlight your deep industry knowledge, unique insights, and how you’re shaping the future. Focus on your leadership style, how you inspire teams, and how you drive change.
Highlight Engagements and Achievements: Share speaking gigs, publications, awards, and any other major accomplishments. These elevate your credibility and position you as a respected thought leader.
Demonstrate Impact with Results: Share measurable outcomes like company growth, increased revenue, or successful initiatives. This strengthens your credibility and proves your ability to lead effectively.
For example, Nora Osman’s LinkedIn profile is a great example of how to blend industry expertise with a compelling personal narrative.
Her opening question immediately grabs attention by addressing a common pain point many companies face—customer experience.
She connects her personal experiences with the audience’s challenges, showing her deep understanding of the topic.
By weaving storytelling into her profile, she makes her leadership style and expertise feel accessible and authentic.
Students & Recent Graduates
For students and recent graduates, your LinkedIn About section is your chance to showcase your passion, potential, and the skills you’ve gained so far.
It’s all about positioning yourself as someone who’s ready to contribute, learn, and grow in your industry.
Take Yasmina’s About Me section as a great example:
Even though you may not have years of work experience, you can still stand out by focusing on what makes you unique, your ambitions, and your willingness to contribute and grow within the industry.
Here are a few tips to help you craft a strong About section:
Highlight Internships and Academic Achievements: Focus on relevant internships, projects, or extracurricular activities that show your initiative, teamwork, and how you’ve applied your knowledge.
Showcase Your Passion and Skills: Share what excites you about your field and let your enthusiasm shine through—this helps others understand your motivations.
Be Authentic: Add personality to your About section with humor or storytelling to make it stand out and show the person behind the resume.
Emphasize Lifelong Learning: Show your commitment to growth by mentioning new skills you’re learning or initiatives you’re involved in.
By focusing on these key areas, you’ll create an About section that not only highlights your strengths but also positions you as someone ready to take on the next challenge.
Freelancers & Entrepreneurs
As a freelancer or entrepreneur, your LinkedIn About section isn’t just a bio—it’s your pitch.
Potential clients want to know what you can do for them, so focus on showcasing your expertise, problem-solving abilities, and past successes.
Unlike traditional employees, you don’t have a company name doing the talking for you. With thousands of freelancers on LinkedIn, standing out is essential.
Here’s how to make your profile stand out:
Highlight Problem-Solving & Client Success: Demonstrate the impact of your work with concrete results. Whether it’s revenue growth, increased engagement, or a successful project launch, use numbers to back up your claims.
Showcase Portfolio & Testimonials: If you have case studies, client reviews, or a standout portfolio, make sure to feature them. Social proof builds trust and makes potential clients more likely to reach out.
Make It Easy to Work With You: Provide a clear next step—whether it’s booking a call, visiting your website, or filling out a contact form. A strong CTA ensures interested clients don’t just admire your work but take action.
For example, the About section above effectively demonstrates success by listing specific, quantifiable achievements.
The freelancer uses numbers to showcase their impact, builds credibility through past client wins, and includes a clear CTA, making it easy for potential clients to engage.
Sales Professionals & Working Professionals
Last but not least—if you're in sales, your About section isn’t just a bio—it’s your sales pitch. It should grab attention, establish credibility, and ultimately drive action.
Here’s how to craft a profile that sells for you:
Lead with Results: Numbers matter. Highlight key wins like exceeding quotas, revenue growth, or high-value deals closed. Metrics make your impact undeniable.
Position Yourself as an Authority: Share insights, trends, or strategies that prove your expertise. The more value you offer, the more trust you build.
Make It Easy to Take Action: Guide potential clients or employers on the next step—whether it’s booking a call, sending a message, or checking out your content. A clear CTA turns interest into conversions.
The example above does this perfectly—direct, confident, and results-driven. It speaks to the reader’s needs, establishes authority, and makes it easy to take action.
Final Thoughts; Crafting the Ultimate LinkedIn Summary
As you’ve seen from these examples, your About section is more than just a personal introduction—it’s your chance to make a lasting impression.
Whether you're a CEO, freelancer, student, or sales professional, your LinkedIn summary should work for you, not just sit there as an afterthought.
A well-crafted About section can:
Strengthen your personal brand
Make you more discoverable to recruiters, clients, and industry peers
Build trust by showcasing your expertise and unique value
Help you stand out in an increasingly competitive digital landscape
But here’s the thing—this isn’t a “set it and forget it” kind of deal.
Your LinkedIn profile should evolve with your career. Regularly update your summary to reflect new achievements, insights, or shifts in your professional journey.
Now, it’s time to take action. Revisit your About section with a fresh perspective.
Does it tell your story effectively?
Does it highlight your strengths in a compelling way?
If not, use the tips from this guide to refine it.
And if you want a second pair of eyes, drop a comment or reach out—I’d love to help you craft a summary that truly reflects your value.
