Posting Best Practices
Yasmina Akni Ebourki
Last updated: Jan 3, 2025
You’ve probably noticed many LinkedIn posts where certain words stand out because they are bolded.
In fact, countless content creators use this technique to give their posts a more polished and professional touch.
If you’re curious about how to do the same—highlighting key words to make your posts more eye-catching—I’ll show you a simple yet powerful method to achieve it using only one tool.
TL;DR: Using bold text in LinkedIn posts can help highlight key points, improve readability, and boost engagement. Tools like MagicPost allow you to easily bold words, create polished content, and schedule posts. When used strategically, bold text makes posts stand out and enhances your brand without overwhelming readers.
How to Use a Bold Generator with MagicPost
One of the tools that helps you create posts with bolded words is MagicPost.
This app is designed specifically for LinkedIn, allowing you to create posts in seconds that align with optimal formats, categories, and standards often associated with viral content on the platform.
What makes MagicPost unique is its ability to learn from your previous posts, providing tailored suggestions based on your past content for a more personalized experience.
Additionally, MagicPost features a simple and intuitive tool for bolding specific words, making them stand out effortlessly in your posts.
Let me guide you through how to use this feature in three easy steps.
Step 1
First, go to the MagicPost website and either log in or create a new account. If you already have an account, great—no issues here.
However, if you're new to MagicPost, you can create an account and get 5 free posts. This means you can try out the bold feature for free on up to five posts!
Step 2
If you don’t have an idea for a post yet, start by writing your topic in the "topic" section of the generator. In just a few seconds, it will generate a post on the right side of the screen.
You can keep the post as is or edit it to better match your style and tone.
Now, here’s the part you’ve been waiting for: to bold specific words, simply double-click on the word you want to highlight. A menu will appear with three options—bold, italic, or normal.
Select "bold" for the first option to emphasize your chosen word.
If you already have a post written, copy it and paste it into the "edit" section on the left side of the tool.
There, you’ll also see the "more" bar, which helps you determine if your hook is engaging enough.
Once you're ready, you can click on any word in your post to bold it, ensuring the key points stand out.
Step 3
Now that your post is ready, you can either publish it right away or schedule it.
At the bottom of the screen, you’ll see buttons to either "publish" or "schedule."
If you choose to schedule, simply select the time, and MagicPost will take care of it.
If you prefer to publish it directly on LinkedIn, go to the top-right corner, next to the three dots, where you’ll find a button with two squares.
Click it to copy your post in the same format and paste it directly into LinkedIn.
Why Use Bold Text in Your LinkedIn Posts
If you’re still unsure whether bolding text is worth it or worried it might make it obvious you’re using an external tool, here’s what you need to know: bolding specific words can significantly enhance the visibility and impact of your posts.
When you scroll through LinkedIn, you’ll notice thousands of posts are published every minute.
Naturally, you don’t stop to read all of them—neither does your audience or target market.
What grabs your attention is something that stands out and catches your eye.
That’s why standing out from your competition isn’t easy. It requires carefully balancing multiple factors—of which a compelling story is just one.
Using bold text is one of the simplest and most effective ways to highlight key phrases and make them stand out.
It not only grabs attention but also emphasizes critical points, giving your post a polished and professional appearance.
This technique is a proven method to improve your content’s performance, especially when you’re competing for attention in LinkedIn’s crowded feed.
Bold text helps break up long paragraphs, making your posts easier to skim.
Readers can quickly identify the key takeaways, which is critical in an environment with limited attention spans.
Second, bold text can underscore emotions or urgent calls to action, fostering a stronger connection with your message.
This is particularly valuable in posts designed to drive engagement or action.
Finally, when used sparingly and strategically, bold text can become a signature element of your posts, strengthening your personal or company brand and adding a consistent, professional touch across your LinkedIn presence.
Best Practices for Using a Bold Generator
While using bold text can be effective, it’s important to apply it strategically to avoid overwhelming your audience or making your post look unprofessional.
If you use bold on every word, it can come across as too much and reduce the impact.
To ensure your post remains engaging and polished, here are a few best practices to follow:.
Keep It Balanced: Don’t bold entire sentences or paragraphs. Focus on a few impactful words or short phrases that will help your message stand out.
Be Consistent: Ensure the bold text matches the tone and style of your brand. Overuse of bolding can make your post look inconsistent or hard to read.
Use Bold for Clarity: Bold key concepts to make your message clearer and more digestible. This helps guide your reader’s attention and makes your content more scannable.
By following these tips, you’ll be able to make the most of bold text on LinkedIn without losing professionalism or clarity.
Other Tools for Bold Text
If you’re not convinced by the MagicPost app or prefer not to commit to a plan but still want to add bold text to your posts, there are other tools available that can help.
One such tool is the LinkedIn Bold Text Formatter from Typegrow.
This alternative allow you to easily add bold text to your LinkedIn posts without requiring a subscription, giving you more flexibility and options.
Conclusion
What can we take away from all of this? Using bold text strategically in your LinkedIn posts is an effective way to make certain words stand out and capture more attention in a crowded content feed.
Bold text helps emphasize key points, guiding your audience’s eyes to the most important parts of your message, and can make your content appear more professional and polished.
However, it’s crucial to avoid overusing this technique, as excessive bolding can make your posts seem forced or cluttered, diminishing their impact.
Like any design tool, balance and moderation are essential.
When used thoughtfully, bold text can become a powerful part of your content strategy.
It can reinforce your brand identity, making your posts more dynamic and engaging, while also aiding in storytelling.
By highlighting key phrases or ideas, you create a clearer message that resonates with your audience.
Ultimately, bold text, when used correctly, can elevate your LinkedIn presence, helping your posts stand out, improve engagement, and foster stronger connections with your professional network.
