Content Creation
Bénédicte Rivory
Last updated: Feb 11, 2026
Do LinkedIn posts ever feel like one long wall of text?
When the LinkedIn post format looks flat, even strong ideas get skipped. Readers scan, miss the point, and move on.
Bold text helps structure the message. It creates visual anchors, highlights the key takeaway, and makes the post easier to skim on mobile.
Here’s how to bold text on LinkedIn, plus formatting best practices and a free tool to make your content stand out without turning the post into a cluttered mess.
Can You Bold Text on LinkedIn?
LinkedIn doesn’t have a built-in option that allows you to bold text in your posts, comments, or profile.
However, you can use bold text on LinkedIn using a formatting tool that converts regular text into bold characters.
Should You Use LinkedIn Bold Text?
When it comes to making an impact on LinkedIn, catching your audience's eye is crucial.
Here’s how formatting your LinkedIn posts helps you compete for attention:
Highlight key points:
Use LinkedIn text formatting to bold key points you want your audience to notice. If a particular point in your post is vital or helpful, bolding it can make your reader pause and read through the entire content.
Create a visual impact:
Playing around with text formats like italics, bold, or underlining gives your words a little makeover. When you share a lengthy post, formatting can guide their eyes to focus on what you have to say.
Improve readability:
Plain text can be a bit dull. Formatted text breaks up dense messages and helps your readers comprehend them better.
How to Bold Text in LinkedIn Posts?
If you’ve tried to format a regular LinkedIn post, you’ve likely noticed there’s no built-in way to bold, italicize, or style your text. Only LinkedIn articles or newsletters offer basic formatting tools, while normal posts are just plain text.
So how can you make certain words stand out in a LinkedIn post?
While LinkedIn doesn’t have built-in formatting, there are easy ways to add bold text and organize your content better.
Add Bold Text to LinkedIn With a Free Tool
If you post using only plain text, everything blends together. Without visual cues, it’s harder for readers to focus, and your post may not perform as well in LinkedIn’s busy feed. If you’re trying to:
Highlight key ideas
Emphasize important statistics
Make your hook more powerful
Improve readability
Increase time spent on your post
Then formatting really matters.
An easy way to bold text on LinkedIn is to use a free text formatter, such as MagicPost’s LinkedIn Formatter.
This tool doesn’t rely solely on bold formatting. Instead, they turn your text into Unicode bold characters, which look bold on LinkedIn even though the platform doesn’t officially support it. Here’s how it works:
Paste your text into the formatter.
Select the words or sentences you want to bold.
Copy the formatted version.
Paste it directly into your LinkedIn post.
That’s it. If you bold key lines like your hook, transitions, or main point, your post will look cleaner and stand out more. This makes it easier for readers to understand your message and encourages them to keep reading.
Use MagicPost’s Built-In Post Formatter
If you’re already using MagicPost to generate content, you don’t need a separate tool.
MagicPost has a built-in post formatter, so you can improve your content and its visual structure all in one place.
Beyond helping you generate personalized LinkedIn posts, MagicPost lets you:
Bold key parts of your text
Add bullet points for clarity
Structure your posts with clean spacing
Insert relevant emojis
Craft stronger hooks
Improve readability and flow
This is especially helpful if you care about both what you say and how it looks. A well-written post matters, but good formatting is what makes people pause and read.
The built-in formatter is available across MagicPost’s paid plans, and you can test it through their free trial before committing.
If you want to grow on LinkedIn, formatting isn’t just about looks it’s a smart strategy.
This is available on all MagicPost’s paid plans that you can test through the free trial.
How to Format Text on LinkedIn for More Engagement?
There are more ways to format your content, besides bolding text on LinkedIn.
1. Italicize LinkedIn Text
While bold text is used for strong emphasis, italics subtly stress words or phrases, making them stand out without shouting. Italics are perfect for highlighting conversational ideas, internal thoughts, or personal opinions.
Besides this, italics add to the visual appeal of your text, making it more aesthetically pleasing.
2. Underline Important Parts
Compared to bold and italics, underlined text on LinkedIn is less common. Often, underlined text can be mistaken for a hyperlink, which might mislead your audience into thinking it’s a link.
Therefore, we recommend using underlined text sparingly to avoid any misunderstandings.
3. Use Capital letters
Capital letters are another LinkedIn text format that can be a slippery slope. If not used correctly, they might come across as shouting, even if your intention is simply to highlight a point. Use them judiciously to grab attention.
If emphasis is your goal, consider other options. Uppercase letters are ideal for acronyms and abbreviations.
For example:
AI: Artificial Intelligence
SEM: Search Engine Marketing
CRM: Customer Relationship Management
4. Include Emojis
Emojis give your text a more personal touch. They are great for grabbing attention, enriching the flow of content, and making it more relatable.
Another great thing about emojis is how they can lighten serious messages, making your content more engaging and consumable.
5. Keep it clean
Don’t use multiple formatting styles at once. The key is to maintain clarity, so use formatting to improve readability without overwhelming your audience.
For example, using both bold and strikethrough styles for the same sentence will make it harder to read.
6. Be consistent
If you use a certain formatting style to highlight the important parts of your LinkedIn post, stick to it.
Create your own formatting style and use it for all of your LinkedIn posts to build your brand and make your content easy to recognize.
4 Mistakes to Avoid When Adding Bold on LinkedIn
Bold text is a formatting tool, not a personality. Used well, it improves readability. Used badly, it makes the LinkedIn post format feel aggressive, spammy, or hard to scan.
1. Bolding full sentences (or entire paragraphs)
When everything is bold, nothing is bold. Readers lose visual hierarchy and the post becomes tiring on mobile. Keep bold for short anchors: a keyword, a hook fragment, or a single takeaway.
2. Using bold as a substitute for structure
Bold won’t fix a messy post. If the idea is unclear, bolding random words just adds noise. Start with clean formatting first: short paragraphs, intentional line breaks, and a clear flow.
3. Bolding the wrong things
Bold should highlight meaning, not filler. Avoid bolding generic words like “important,” “amazing,” or “must.” Instead, bold the concrete part: the result, the number, the action, or the claim that matters.
4. Overdoing mixed formatting
Bold + italic + emojis + CAPS + symbols in the same block often looks like a promo post. Pick one or two emphasis techniques and stick to them so the LinkedIn post format stays clean.
Conclusion
Bold text is one of the simplest ways to improve the LinkedIn post format. It helps readers scan faster, spot the main idea, and remember the takeaway.
Keep it minimal, intentional, and consistent. Use bold to create structure, not to compensate for weak writing.
When formatting starts to feel like a chore, MagicPost makes it easy to draft, structure, and bold key lines without breaking the layout when copying to LinkedIn.
FAQ
Can I add bold text on LinkedIn?
Yes, you can. However, LinkedIn doesn’t offer built-in formatting options like bold or italic. To add bold, italic, or underlined text, you’ll need to use a third-party text formatting tool.
Should I use multiple formatting styles in one LinkedIn post?
Using bold, italic, or underlined text can help highlight key points and make your post more engaging. However, adding too many styles at once can feel distracting or cluttered.
Can formatting help improve engagement on LinkedIn?
Formatting your LinkedIn post can boost engagement. Using bold or italic text highlights the important parts and makes your content easier to scan.
You can find an active Reddit thread where LinkedIn members discuss which text style helps them get more engagement.
Will LinkedIn penalize my post for using toomuch bold text?
No, LinkedIn won’t penalize your post for using bold or italic text from third-party tools. However, excessive formatting can make your post hard to read.
Are there tools that help format text for LinkedIn?
Yes. You can use MagicPost's free text formatter to make your content more engaging.
How to bold text in LinkedIn post in mobile?
To bold text in a LinkedIn post on mobile, use a free LinkedIn text formatter like MagicPost. Open the tool in your mobile browser, type your text, select the bold style, then copy and paste it into your LinkedIn app.
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