Content Creation
Margot Daugieras
Last updated: Jun 19, 2025
Do your LinkedIn posts look and feel like an endless block of text?
If your content doesn't look interesting from the start, readers might scroll past without giving it a second glance.
So, how can you make your posts more engaging?
One of the best ways is to bold text in your LinkedIn posts.
We’ll share how to bold text in a LinkedIn post, the best practices for formatting your text, and a free tool to make your content stand out.
Can You Bold Text on LinkedIn?
LinkedIn doesn’t have a built-in option that allows you to bold text in your posts, comments, or profile.
However, you can use bold text on LinkedIn using a formatting tool that converts regular text into bold characters.
Should You Use LinkedIn Bold Text?
When it comes to making an impact on LinkedIn, catching your audience's eye is crucial.
Here’s how formatting your LinkedIn posts helps you compete for attention:
Highlight key points. Use LinkedIn text formatting to bold key points you want your audience to notice. If a particular point in your post is vital or helpful, bolding it can make your reader pause and read through the entire content.
Create a visual impact. Playing around with text formats like italics, bold, or underlining gives your words a little makeover. When you share a lengthy post, formatting can guide their eyes to focus on what you have to say.
Improve readability. Plain text can be a bit dull. Formatted text breaks up dense messages and helps your readers comprehend them better.
How to Bold Text in LinkedIn Posts
Unless you’re posting an article or newsletter, the option to format a regular post doesn’t exist anywhere on LinkedIn.
So, how can make text bold on LinkedIn?
Add Bold Text to LinkedIn With a Free Tool
With just plain text, your LinkedIn post may not catch your network’s attention.
When you’re trying to go viral on LinkedIn, the lack of formatting options can be limiting. But if you want to guide your readers' eyes to the most important parts of your content, there’s an easy fix.
You can use MagicPost’s free LinkedIn formatter toadd bold text to your LinkedIn posts and give your posts a cleaner look, better structure, and a scroll-stopping impact.
Use MagicPost’s Built-In Post Formatter
You can also bold your LinkedIn text with MagicPost’s built-in formatter.
Besides generating personalized posts, MagicPost helps you improve their look. You can bold the text, add bullet points, include emojis, or even write a hook that gets you more attention.
This is available on all MagicPost’s paid plans that you can test through the free trial.
How Should You Format Text on LinkedIn for More Engagement?
There are more ways to format your content, besides bolding text on LinkedIn.
1. Italicize LinkedIn Text
While bold text is used for strong emphasis, italics subtly stress words or phrases, making them stand out without shouting. Italics are perfect for highlighting conversational ideas, internal thoughts, or personal opinions.
Besides this, italics add to the visual appeal of your text, making it more aesthetically pleasing.
2. Underline Important Parts
Compared to bold and italics, underlined text on LinkedIn is less common. Often, underlined text can be mistaken for a hyperlink, which might mislead your audience into thinking it’s a link.
Therefore, we recommend using underlined text sparingly to avoid any misunderstandings.
3. Use Capital letters
Capital letters are another LinkedIn text format that can be a slippery slope. If not used correctly, they might come across as shouting, even if your intention is simply to highlight a point. Use them judiciously to grab attention.
If emphasis is your goal, consider other options. Uppercase letters are ideal for acronyms and abbreviations.
For example:
AI: Artificial Intelligence
SEM: Search Engine Marketing
CRM: Customer Relationship Management
4. Include Emojis
Emojis give your text a more personal touch. They are great for grabbing attention, enriching the flow of content, and making it more relatable.
Another great thing about emojis is how they can lighten serious messages, making your content more engaging and consumable.
5. Keep it clean
Don’t use multiple formatting styles at once. The key is to maintain clarity, so use formatting to improve readability without overwhelming your audience.
For example, using both bold and strikethrough styles for the same sentence will make it harder to read.
6. Be consistent
If you use a certain formatting style to highlight the important parts of your LinkedIn post, stick to it.
Create your own formatting style and use it for all of your LinkedIn posts to build your brand and make your content easy to recognize.
FAQ
Can I add bold text on LinkedIn?
Yes, you can. However, LinkedIn doesn’t offer built-in formatting options like bold or italic. To add bold, italic, or underlined text, you’ll need to use a third-party text formatting tool.
