If your content doesn't look inviting from the start, readers might just scroll past without giving it a second glance. You’ve got a great post, but enhancing its visual appeal will make it far more effective.

Break free from the monotony of plain text by incorporating bold text. It helps to:

Grab your reader's attention
Improve readability
Give your post a professional touch

Additionally, mix in other text formats like italics, underlining, and even emojis. These small tweaks can make your content more engaging and fun to read.

In this article, we'll share text formatting tips to ensure your message shines through.

TL;DR: Making your LinkedIn posts stand out with bold text helps you communicate more effectively—use our simple techniques to make your content pop and engage your audience.

Why format your LinkedIn posts

When it comes to making an impact on LinkedIn, catching your audience's eye is crucial. With so many posts competing for attention, if you don’t amp up your posting skills, your audience might just scroll past.

One trick that works like magic is formatting your text. Not only does it capture readers’ attention, but it also signals that your post is value-packed, prompting them to stop and take notice.

So, you’ve got compelling content out there. Here's how formatting your text can help you achieve your goals:

Highlight key points: Use LinkedIn text formatting to bold key points you want your audience to notice. If a particular point in your post is vital or helpful, bolding it can make your reader pause and read through the entire content. It showcases the resourcefulness of your content, enticing them to read it all the way through.
Create a visual impact: Playing around with text formats like italics, bold, or underlining gives your words a little makeover. In a stream of plain text content, formatting can guide their eyes to focus on what you have to say.
Improve readability: Let’s be real, plain text can be a bit dull. Formatted text breaks up dense messages and helps your readers comprehend them better.

Incorporating these formatting techniques will ensure your message shines through and keeps your audience engaged. It's a great way to maximize the results of your LinkedIn post.

However, be careful not to overdo it. The goal is to make your post readable and easy to understand. Use formatting sparingly and wisely to ensure your message remains clear and impactful.

Different types of LinkedIn formats

Your content doesn't have to be just black and white. There are various format styles and elements you can use to make it pop.

Bold texts

Use bold text to highlight key points in your post. If there's a phrase or word in your content that you feel your audience should focus on, that's your cue to use bold text.

Even if you have a lot to say, remember that your readers might not have the time or patience to digest every detail. Bold text acts as a helpful guide, highlighting what's most important and ensuring that your audience gets the essence of your post. It's like giving them a roadmap through your content! It’s a win-win.

For those who skim through LinkedIn posts, bold texts can help them quickly grasp the key takeaways.

Italics

While bold text is used for strong emphasis, italics subtly stress words or phrases, making them stand out without shouting. Italics are perfect for highlighting conversational ideas, internal thoughts, or personal opinions.

Besides this, italics add to the visual appeal of your text, making it more aesthetically pleasing.

Underline

Compared to bold and italics, underlined text on LinkedIn is less common. Often, underlined text can be mistaken for a hyperlink, which might mislead your audience into thinking it’s a link.

Therefore, we recommend using underlined text sparingly to avoid any misunderstandings.

Capital letters

Capital letters are another LinkedIn text format that can be a slippery slope. If not used correctly, they might come across as shouting, even if your intention is simply to highlight a point. Use them judiciously to grab attention.

If emphasis is your goal, consider other options. Uppercase letters are ideal for acronyms and abbreviations.

For example:

AI: Artificial Intelligence
SEM: Search Engine Marketing
CRM: Customer Relationship Management

Emojis

Emojis give your text a more personal touch. They are great for grabbing attention, enriching the flow of content, and making it more relatable.

Another great thing about emojis is how they can lighten serious messages, making your content more engaging and consumable.

How to bold and format LinkedIn posts

Now that you’ve grasped the benefits of LinkedIn text formatting, the next step is using it for your future posts on the platform.

But hold on a moment, LinkedIn doesn’t have a text formatting feature. Unless you’re posting an article or newsletter, the option to format a regular post doesn’t exist anywhere on LinkedIn.

Well, you’ve got this fixed for you. There are numerous sites, like Text Cleaner, that let you integrate formatting into your LinkedIn texts. Most of the time, you just visit the site, type the phrase you want in bold or any other format, then copy and paste it into LinkedIn. This requires a bit of manual effort each time, which can be time-consuming.

Here’s how you can use these formatting sites:

Visit a text formatting site.
Type in the words or phrases you want to format.
Choose the format you want (bold, italics, etc.).
Copy the formatted text.
Paste it into your LinkedIn post.

But here’s the game-changer: MagicPost. Once the tool generates a post, you can modify the format just by selecting the text. This way, you save time and streamline the process.

Plus, it’s not advisable to use complex formatting like circled letters. These styles can make your text harder to read and less appealing.

Use MagicPost to instantly apply and tweak your text formatting, ensuring your posts are both eye-catching and easy to read.

Wrap-up tips for LinkedIn formatting

While text formatting is fantastic for improving the readability of your posts, it's essential to use it wisely. The number one rule? Don't overdo it, because too much can overshadow your main message.