Posting Best Practices
Yasmina Akni Ebourki
Last updated: Jan 13, 2025
On LinkedIn, the best content creators stand out not only for their writing style but also for the format of their posts.
Additionally, post structures often follow certain emerging trends that have been dominating lately, making posts easier to read and scan.
This is partly due to the use of effective formatting.
TL;DR: Formatting LinkedIn posts is key to increasing engagement and visibility. Use techniques like line breaks, spacing, and short paragraphs to enhance readability. Emojis and symbols can help structure your content and add personality. For more advanced formatting, tools like MagicPost can assist with bold, italics, and text customization.
Why is Formatting Important for LinkedIn Posts?
There are many advantages and details that stand out when a post is properly formatted.
Proper formatting significantly increases the likelihood that your audience will engage with your content, as it makes your text easy to scan. This leads to higher engagement rates.
Additionally, it allows your message to be conveyed more clearly and effectively, making it easier for readers to process and comprehend.
Good formatting also helps establish a stronger professional identity, showcasing your attention to detail and the quality of your posts.
Finally, if your goal is to attract clients or drive action, well-structured posts make it easier for readers to follow your message, ensuring they don’t get lost in a sea of text.
Standing out in the LinkedIn feed with well-structured posts
There are many formatting techniques you can apply to make your posts more engaging, increase visibility, and make them easier to scan and read.
These techniques range from simple formatting, such as using bold and italics, to more advanced methods that may require external tools.
You can apply these strategies not only to your personal posts but also to your company’s content.
If you're unsure where to begin, many top content creators, like Lara Costa, Jasmin Alic, and Luke Matthews (a LinkedIn copywriter), showcase their unique styles.
Their posts often feature short, punchy sentences that immediately grab attention.
I’ll walk you through, step by step, how to adopt these techniques to make your posts more readable, visually appealing, and, most importantly, to generate even more impressions.
How to Format Text in a LinkedIn Post Manually
Now, let’s dive into formatting your LinkedIn text to make it easier to read.
There are two ways to format your LinkedIn text: the first is to do it manually.
Using line breaks and spacing for clarity
The first step, after writing your text and knowing the message you want to convey, is to focus on breaking up long paragraphs.
Try to keep your paragraphs to 2-3 lines and aim to end the post with single-sentence paragraphs that fit neatly within the space provided by LinkedIn. Leaving space between each line is key.
In regular text formats, this might seem unusual or incorrect, but on LinkedIn, the goal is to optimize readability.
The more you eliminate unnecessary words, simplify the message, and go straight to the point, the easier your post will be to read.
This approach will increase the chances that more people will engage with and read your post, ultimately expanding its reach.
Adding emojis and symbols to structure content
A second technique is incorporating various symbols and emojis to structure your text while bringing it to life and telling a story.
The number of emojis you use is entirely up to you, but many people adopt them as part of their visual identity to create consistency.
For instance, if your personal brand revolves around the color purple, you might use a purple dot as a bullet point to reinforce that identity.
Over time, people will begin to associate that style with you due to your use of the same emoji, reinforcing your unique branding.
Another key aspect is creating a clear visual hierarchy in your posts, which guides the reader through the content.
This involves structuring your content with purpose: start with a hook to grab attention, build the narrative around your key message, and finish with a call to action or vital information that encourages engagement.
Using a LinkedIn Text Formatter Tool
If you're looking to add advanced formatting details like bold text, italics, or preview the entire formatted text, you'll need to use external tools that offer these features.
These tools help you create a polished, professional look for your LinkedIn posts by offering more customization options, like advanced styling and formatting choices.
Formatting text with MagicPost for LinkedIn
The first tool is MagicPost, an AI tool designed to create LinkedIn posts quickly and effectively.
It is based on a structure that works well on LinkedIn and can analyze posts from creators you like, or even your past posts, generating personalized content for you.
Additionally, it offers formatting capabilities, allowing you to change the structure of your post, add bullet points, apply bold or italic text, and insert emojis as needed.
Lastly, beyond basic formatting, it allows you to save your favorite writing style or post structure as a template.
For future posts, you can simply select the template, and it will generate content based on that structure.
Best practices for bold and italic text
Now that you know how to apply bold and italic text effectively, there are some techniques to keep in mind. However, it's important not to overdo it.
Bold and italic text add structure and emphasize key parts, but excessive use can overwhelm the reader and dilute their impact.
Overusing bold text can reduce its effectiveness, making the text feel cluttered and harder to read.
The same goes for italics, which are meant to provide more subtle emphasis or highlight specific details. However, if too many sentences are italicized, it loses its intended effect.
Use italics for quotes, titles, references, or to provide additional context for the reader.
You can combine bold and italics, but their use should follow a clear visual hierarchy to guide the reader's attention.
Other tools to format LinkedIn posts
If you're ready to try a tool, MagicPost is an excellent option. While it's a paid service, it offers a free trial.
Another great option is LinkedIn Formatter from Nuelink, a tool that allows you to add formatting details, such as bold and italics, for free.
This tool includes a free version you can experiment with to determine if it suits your needs.
Additionally, Nuelink offers a user-friendly interface to format posts effectively and enhance their readability.
