LinkedIn is often touted as a professional platform for connecting with other professionals, making collaborations, and getting new opportunities. But achieving your goals on LinkedIn isn't rocket science or a magic trick.

What works is sharing relevant posts that show off your skills and catch your audience's eye. Now, you may be asking the question: what should I post on LinkedIn? Unlike other social media platforms, where you can share anything (well, almost anything), every post on LinkedIn should be a step toward your goals.

In this article, we’ve got loads of post ideas so that you never run out of ideas. We also delve into how you can optimize those posts for efficiency.

TL;DR: Mastering LinkedIn means leveraging diverse content and strategic engagement—customize your activity to connect effectively and achieve your professional objectives

What content types can I post on Linkedin?

Don’t know what to post on LinkedIn? Maybe you first need to get yourself acquainted with the various content formats LinkedIn allows you to post. LinkedIn is a versatile platform that allows users to post an array of content types.

Having these content options can spark your creativity and give you many ideas on what to post, as you develop a content strategy. In reality, you have a lot of options to choose from. Let’s take a pause and look at the various content formats that you can utilize/optimize on the platform:

Ideas on what to post on LinkedIn

Knowing that LinkedIn allows you to post various content formats is an avenue to explore and allow your creativity to fly. However, this approach works best when you have a clear idea of what you want to post. Let's explore some ideas here.

Publish professional content

Relevant Stats and case studies

Spice up your LinkedIn posts with facts and figures. Statistics and data are another powerful way you can leverage when seeking what to post on Linkedin. Surveys, case studies, research, industry stats, and other data-driven content have a way of keeping your audience engaged and informed.

Additionally, they add value to your post and help stimulate compelling and healthy arguments within your network. Next time you're pondering what to post, consider incorporating some cold, hard facts and stats.

Expert tips, advice and recommendations

Aside from networking, people are on LinkedIn to learn many things about their industry. Seek the latest opportunities and expand their knowledge base. This is why LinkedIn is the hub for professional growth.

From tips to land a job to discovering new courses, internship opportunities, or scholarships, you can get all this by scrolling Linkedin. If you have any valuable idea that can be helpful to your network, don’t waste time in sharing it. This could be any of the following:

How-to guides
Local recommendations
Business opportunities
Job opportunities
Free courses recommendations
Interview tips

Repurpose blogs, podcasts, and videos

Repurposing is a great way to never run out of what to post on LinkedIn.It's all about taking one piece of content, whether it's a blog post, podcast episode, or video, and transforming it into multiple engaging posts.

You can share bite-sized summaries or key takeaways from your article, or create a post with interesting snippets or quotes from a podcast or video you made recently. By experimenting with repurposing, you'll discover just how much mileage you can get out of a single piece of content.

Company updates

One type of post idea you should not overlook is company updates. This could be company activities, hangouts, new developments, employee spotlight, and many more that could make for interesting talking points among your community.

These types of posts can help create a sense of transparency and your audience. It tends to garner quick views and engagement, especially when colleagues or employees repost them on their pages.

But also dare to make more personal posts

Create interactive posts

Do you remember the last time you were scrolling on LinkedIn and a post caught your attention so much that you wanted to read the views of others? Perhaps you even jumped straight to the comment section and shared your thoughts.

That’s the kind of reaction you want others to get when they see your post on their feeds. You want them to react, share, and comment for wider reach. So how do you create a post that makes other people want to pause and read to the end?

When posting on LinkedIn, you want to make sure that your post is captivating and can stand out in the sea of other content on the platform. Offer something more immersive than passive and flat posts that will leave a memorable experience in the mind of your reader.

Post relevant content

Writing on trendy and hot topics can always be a great way to generate buzz on your LinkedIn profile. When you come across timely or trendy news, seize the opportunity to craft a post on it, and share your perspective. This could be a new social media trend or a new policy making the headlines.

One way to do this is to continually be in touch with the latest news and updates in your industry. You can also follow other industry leaders or founders to keep tabs on what’s happening in their space. By consistently being in the know, you can establish yourself as a go-to source for fresh content and opinions that your connections will love engaging with.

Get personal

Storytelling has become more popular on LinkedIn. It’s a great way to add a personal touch to your brand. If you have a personal story that ties into your professional journey or reflects your brand's values, don't be shy about sharing it.

Sometimes, people get touchy when it comes to sharing personal details on a professional platform like LinkedIn. Over time, we're seeing more and more that our personal and professional lives often intertwine. And, storytelling is a way to give your brand a human touch.

For some, personal experience led to their career choice, while others have learned valuable business lessons from family life and upbringing. These types of content can make for incredibly relatable and authentic posts that can quickly spark conversations with your connections.

When you post personal stories, ensure that you strike a balance and avoid sounding self-centered or tone-deaf. Keep it real and humane.

Get funny

All work, no play makes Jack a dull boy. Work hard, play hard, the saying goes. Even on LinkedIn, a little bit of humor can lighten the mood. LinkedIn now even has a laughing reaction button to let you know that humor is welcome on the platform.

Sharing funny posts can lead to enjoyable conversations and strengthen connections within your network. Many ideas make for a funny LinkedIn post and subsequently lead to fun conversations within your network.

You can share light-hearted memes related to your industry, a funny personal experience, or a witty observation. Animated GIFs have also become increasingly popular and can spur a giggle. Just remember to keep it light and avoid posting anything offensive.

Best LinkedIn posting practices

It's one thing to know what to post on Linkedin, but it’s another to make the most of your posts. You want your content to hit the mark and help you reach your goals. Let’s look at some LinkedIn post best practices here:

Post consistently

Posting consistently is key to building a strong presence on LinkedIn. It keeps you top of mind with your connections and gains their trust. Use a tool like MagicPost to write more quickly and schedule posts regularly.

Add diversity

Don't be afraid to experiment with various content types on LinkedIn. Videos, carousels, images, LinkedIn articles, there are several options available to you on LinkedIn that ensure that you never run out of content ideas. So give your content a mix.

Structure your posts

Time is precious, and capturing attention quickly is key to engaging your audience on LinkedIn. But there is a way you can make a person scroll to pause and consider your post. Well, that is what structure can do for you.

Start strong with a compelling first line - an interesting line, a stat, a question, and many more. Also, incorporate the following into long LinkedIn posts.

Break up long texts with paragraphs
Use bullet post or list style
Add emojis to your text

Write specific CTAs

Every post should have a goal. Whether it is to grow your network, promote a product, or read a blog. Make sure you include clear instructions on the next steps or actions you want them to take. In case, you don’t have one, try any of these basic CTAs

Ask them to share their thoughts on the topic
Share with their network
Follow or connect with you for more updates
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