Where are the "LinkedIn creators"?

Notice who dominates this top 20: founders and CEOs, a circular economist, a recruitment trainer, a member of parliament, data and AI specialists. People whose subject is bigger than the platform. The Dutch LinkedIn-native creators (the people who teach content, copywriting and growth on the platform itself) are present but rarely at the very top.

That does not make the native creators less interesting, it makes them a different study: they win on consistency, conversation engineering and selling, not on raw reach. We profiled them in our creators series, including Michel Mousa and Lotte de Man.

One timing note: not a single one of these twenty creators posts in the evening or on Sunday. They cluster on weekday mornings and early afternoons, close to what works for normal accounts in the Netherlands. When the whole field agrees on the clock, the differentiator is the writing, not the slot. And if part of your plan is showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any Dutch creator the way we just did (median engagement, engagement rate, themes, trajectory, slots) and benchmark your own profile against the country. The data on this page is the product.