The residents and the tourists

Of the 530 creators who post sales consistently, only 119 dedicate more than half their feed to it. This top 20 splits the same way: residents like Gal Aga (88% of his feed), Giulio Segantini (68%), Sara Uy (64%) and Daniel Disney (53%), and tourists like Jesse Itzler (4%), Matt Gray (4%) and Alex Hormozi (6%) whose rare sales posts mostly out-earn their usual content.

The data behind that tourist premium is consistent, with one big exception: the megaphone names. An audience that did not sign up for sales still rewards a sharp sales story (Jesse Itzler at +58%, Amelie Kaijo at +73%), while the very biggest accounts, Alex Hormozi at -48% and Michael Aguilar at -45%, get penalized when they switch to it. The lesson cuts both ways: if sales is a sideline, your sales posts can be your best content, unless your followers came for something else entirely.

Two related studies while you are here: who dominates LinkedIn country by country (United States, the United Kingdom, Germany, France, the full series). And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any sales creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.