Understand the deeper motivations of your audience

Diane explains to us in this video how to create impactful content on LinkedIn by understanding your audience.

Content details:

Testing and adjustment: experimenting to refine the content.

Adaptation to psychological profile: adjusting the tone and content.

Content structure: telling a personal story with a lesson.

Importance of the audience: knowing their profession, needs, and challenges.

Emotions in decision-making: leveraging emotions to influence decisions.

Desires and obstacles: mapping desires (to progress) and obstacles (impostor syndrome).

Psychological biases: using scarcity, reciprocity, and social proof to increase engagement.

Audience psychology: addressing psychological needs such as recognition and achievement.