Write a description that converts
Diane explains to us in this video how to turn your LinkedIn biography into a strategic asset.
Start with a powerful sentence to capture attention.
Use short paragraphs and lists for better readability.
Finish with a clear call to action to encourage readers to contact you.
Ensure consistency between your bio and other elements of your LinkedIn profile.
Expand your background with concrete results and incorporate keywords for SEO.
Discover four examples of successful biographies, illustrating the importance of transparency and storytelling.
Building an authentic personal brand
Understand the deeper motivations of your audience
Let's lay the foundations of your LinkedIn strategy (Visibility + Conversion)
Create a custom editorial schedule
The 3 settings that you must make on your profile
The profile picture, the banner, and the title
Write a description that converts
Experiences, recommendations, links
