Create a custom editorial schedule
Diane explains to us in this video the importance of an editorial calendar to optimize your content strategy.
In this video, she discusses:
The weekly routine to maintain a steady flow.
The flexibility of planning for a maximum of 3 weeks to stay agile.
The three pillars of an effective calendar: visibility, credibility, conversion.
The ingredients to stand out: trends, humor, and depth.
The importance of publishing regularly without pressure thanks to an editorial calendar.
The recommended tools like MagicPost and Notion to organize your content.
A recommended content balance: 60% value, 20% relational, 20% commercial.
Building an authentic personal brand
Understand the deeper motivations of your audience
Let's lay the foundations of your LinkedIn strategy (Visibility + Conversion)
Create a custom editorial schedule
The 3 settings that you must make on your profile
The profile picture, the banner, and the title
Write a description that converts
Experiences, recommendations, links
