Building an authentic personal brand
Diane Massé explains in this video how to transform your professional image into a true personal brand on LinkedIn.
What you will discover:
The importance of standing out in a saturated market by showcasing your skills and values.
Why being the first person that comes to mind in your field is more important than being the best.
How to focus on what makes you unique and on your passions to establish a strong personal brand.
Building an authentic personal brand
Understand the deeper motivations of your audience
Let's lay the foundations of your LinkedIn strategy (Visibility + Conversion)
Create a custom editorial schedule
The 3 settings that you must make on your profile
The profile picture, the banner, and the title
Write a description that converts
Experiences, recommendations, links
