The profile picture, the banner, and the title
Diane explains to us in this video the importance of an authentic profile picture and how to optimize your presence on LinkedIn.
Content details:
Use a real photo of yourself, as people connect with faces.
Snapper can help you evaluate and improve your LinkedIn profile picture.
Your profile headline should be catchy and informative. Avoid generic terms and emojis. Recommended structure: Current position + expertise + value proposition.
Don't neglect your banner: it should reflect your world and include your value proposition. Add a call to action and maintain your visual identity. Use Canva to create it.
Make sure your photo is at least 1000x1000 pixels, with your face occupying 60-80% of the image. Choose a neutral or blurred background, a natural smile, and attire suitable for your field.
Building an authentic personal brand
Understand the deeper motivations of your audience
Let's lay the foundations of your LinkedIn strategy (Visibility + Conversion)
Create a custom editorial schedule
The 3 settings that you must make on your profile
The profile picture, the banner, and the title
Write a description that converts
Experiences, recommendations, links
