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Who Is Anthony Bourbon? France's Self-Made "J'ai la dalle" Entrepreneur, Explained by Data (2026)

Creación de Contenidos

Naïlé Titah

Última actualización: 3 ago 2026

Anthony Bourbon is the biggest French creator we track: 581,238 followers, founder of the food brand Feed. and the investment community Blast.Club, and an investor on M6's Qui veut être mon associé ? (the French Shark Tank). But the number that explains him is not the follower count. It is this: across the 308 posts we analyzed, his most-engaged post ever, a marketing breakdown of the Barbie movie, pulled 40,801 likes, while his typical post earns 1,486. One post outscored his median twenty-seven times over. He swings for viral moments, and lands them.

This is who Anthony Bourbon is, according to the best source: his own posts, measured back to 2023.

Anthony Bourbon: identity card with key LinkedIn numbers

His story, in his own posts

You do not need a biographer for Bourbon. He retells his origin story constantly, and the data shows the chapter he returns to most: he was not born into any of this.

Self-made, and proud of it. His most direct statement of identity: "Je suis né millionnaire ? Spoiler alert : loin de là. Pas d'héritage. Pas de réseau. Pas de diplôme 'prestigieux'. Juste l'envie de m'en sortir. De la rage." (Was I born a millionaire? Spoiler alert: far from it. No inheritance. No network. No "prestigious" degree. Just the will to make it. Rage.) He returns to the hardships on purpose: "Quand je devais rationner la nourriture dans le frigo à la fin du mois." (When I had to ration the food in the fridge at the end of the month.)

Feed., the brand that nearly died. He tells the founding story as a survival story. "Après le lancement en 2017, plus de 40M€ de fonds levés... On subit un gros coup dur : Le Covid." (After the 2017 launch, over 40M euros raised. Then a huge blow: Covid.) The whole entrepreneurial world said it was the end of Feed. The pivot to protein snacks, he says, became the best seller that saved the company.

Blast.Club, the second act. His current company is the one he reports on most: "Déjà 1 an que Blast.Club a été ouvert à nos premiers membres, qui investissent à mes côtés dans les startups de demain." (Already a year since Blast.Club opened to our first members, who invest alongside me in tomorrow's startups.) A year later: "8 000 membres actifs... 80M€ levés... 70 événements privés." (8,000 active members, 80M euros raised, 70 private events.) And his public profile exploded through M6: "Ce #pitch a été vu plus de 10 millions de fois pendant le week-end." (This pitch was seen over 10 million times over the weekend.)

The pattern a regular bio would miss: the "J'ai la dalle" pitch is not a post, it is a franchise. On the show, Bourbon improvised a pitch in the place of a 21-year-old founder, ending on the now-famous lines "J'ai la dalle. Je vais tout exploser. Et je serai le numéro 1." (I'm hungry. I'm going to blow it all up. And I'll be number one.) He has re-shipped that single moment across at least three of his most-viewed posts: the original recap (24,389 likes), a "Fake ?" behind-the-scenes defense (9,020 likes), and a one-year-later replay. When a moment works, Bourbon re-runs it.

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LinkedIn ha cambiado su algoritmo nuevamente. Y esta vez, es notable.

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LinkedIn ha cambiado su algoritmo nuevamente. Y esta vez, es notable.

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What he actually talks about

What Anthony Bourbon talks about on LinkedIn, measured by topic

On the surface he is an entrepreneurship creator: Entrepreneurship is his largest topic (169 posts), with Coaching, Leadership and Finance behind. But two details matter more than the ranking:

Coaching over-performs everything (about 2,709 median likes versus 1,739 on Entrepreneurship and 1,486 overall). When Bourbon drops the business updates for pure motivation and self-belief, his audience responds far harder. Finance, his investing-adjacent topic, under-performs (about 861).
Sorted by register rather than topic, his single biggest bucket by far is "Conseil percutant" (punchy advice, 178 of 308 posts), ahead of launch announcements and situation reports (his Blast. and QVEMA recaps). He alternates the short motivational hit and the milestone update, and the motivation is what travels.

Who he writes for

His reader is the younger version of himself: the person with no inheritance, network, or famous degree, who refuses to accept the hand they were dealt. He writes for "tous les déterminés, les visionnaires, les rêveurs, les combattants, à ceux qui refusent d'accepter la fatalité et le déterminisme social." (all the determined ones, the visionaries, the dreamers, the fighters, those who refuse to accept fate and social determinism.) He even writes to an imagined future generation: "Le vrai héritage, ce n'est pas l'argent. C'est la rage de réussir." (The real inheritance isn't money. It's the rage to succeed.) The thread is meritocracy: anyone can start from nothing, and he is proof.

His best posts of 2026

His three biggest posts of 2026 so far, reproduced from our data (click through to the originals):

Anthony Bourbon on a journalist publishing his home address

5,049 likes. "Honteux : Un journaliste de Les Echos révèle publiquement mon adresse personnelle." (Shameful: a Les Echos journalist publicly reveals my home address.) A raw account of being doxed amid a wave of entrepreneur kidnappings in France. Real-time outrage, a clear villain, and a personal-safety stake that pulled his audience to his side.

Anthony Bourbon's follow-up on the Les Echos affair

3,497 likes. The sequel three days later ("Nouvelles révélations dans l'affaire"), a numbered escalation. When one post goes viral, the follow-up keeps the audience in the fight.

Anthony Bourbon on the illusion of success on social media

3,185 likes. "Aujourd'hui, tout se loue. Même l'illusion du succès." (Today everything is rentable. Even the illusion of success.) A contrarian jab at fake-it founders ("méfie toi des clowns," beware the clowns). Pure punchy advice, the register that defines him.

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Naïlé Titah

CEO @ MagicPost

LinkedIn ha cambiado su algoritmo nuevamente. Y esta vez, es notable.

Estoy en una buena posición para saber:

Todo lo que necesitas para crecer en LinkedIn.

Con MagicPost, escribe con tu voz, programa con antelación, sigue lo que funciona y mantén activa tu red de contactos.

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Naïlé Titah

CEO @ MagicPost

LinkedIn ha cambiado su algoritmo nuevamente. Y esta vez, es notable.

Estoy en una buena posición para saber:

Crea tu primera publicación en LinkedIn en menos de 5 minutos

Con MagicPost, ahorras hasta 4 horas a la semana, comenzando con tu primer post. Dedica menos tiempo a escribir y más tiempo a hacer crecer tu negocio.

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Is he still growing?

Anthony Bourbon's median likes per post, year by year

Here the honest answer is more interesting than a victory lap. His median likes per post peaked in 2024 at about 2,903, then eased to 1,396 in 2025 and 765 so far in 2026. That looks like a steep fall, and partly it is the most common shape on LinkedIn right now: reach per post compresses as a feed matures. 2024 was also his television year, when the QVEMA moment was fresh and every recap rode that wave. One caveat applies as everywhere: we measure engagement per post, not followers over time, so this is how hard each post lands, not the size of his audience, which has climbed past half a million.

Where do these charts come from? Everything on this page runs on MagicPost's LinkedIn analytics, and it works on your profile too: your best posts, your audience, your benchmark, even a side-by-side with creators like Anthony Bourbon.

How he writes (short, hot, and emoji-loud)

Here is Bourbon measured against the average creator:

How Anthony Bourbon writes versus the average creator, measured

Metric (per post)	Anthony Bourbon	Average creator*
Words	85	185
Words in the hook	8	11
Words per paragraph	11	13
Words per sentence	7	10
Emojis	2	2
Exclamation marks	0	1
Hashtags	0	0
Hooks built on numbers	10%	22%

*Median across the 3,344 creators we analyzed with 20+ posts each.

The headline is extreme brevity: at 85 words he writes less than half the length of the typical creator, and his sentences run seven words against the average ten. This is a feed built for speed: a short hook, a line of motivation, a punch of emojis, a question, done. His signature emoji set tells you the register before you read a word: crossed swords, explosion, dart, fire. His hooks rarely lean on numbers (10% versus the typical 22%); he opens on emotion. When our system sums up his style in one word, it says: punchy. A Bourbon post is meant to be read in five seconds and felt, not studied.

The "AI tells" in his style (read this the right way)

Run Bourbon's writing through the patterns people now call "AI tells," and the result is revealing:

The AI-pattern fingerprint of Anthony Bourbon's style

The pattern that defines his writing is the closing question (it ends nearly half his posts, 47%), followed by the "It's not X, it's Y" contrast formula (a third of his posts), the single most flagged "AI" pattern on LinkedIn. You can hear both in "Le vrai héritage, ce n'est pas l'argent. C'est la rage de réussir," then a question handed to you.

Do not read it backwards. Bourbon does not write like AI; AI writes like Bourbon. These moves read as robotic today because the models trained on the best creators on this platform, then stacked all of them into every paragraph. Bourbon uses one where it earns the reaction, and the rest of his profile is exactly what AI cannot resist adding and he refuses to: he never hedges, never bolts on an automatic P.S. sign-off, and never opens with a flat transition like "Moreover." The discipline is the signature. (Full story: how to spot AI writing on LinkedIn.)

When he posts

Bourbon publishes about 3 times a week, favorite slot Tuesday around 9 AM Paris time, and the timing fingerprint is unusually disciplined: 92% of his posts go out in the morning, and barely 1% land on a weekend. He treats LinkedIn as a weekday business channel, hitting the morning feed when professional France is scrolling. That morning concentration matches what our France timing data shows, and his three-a-week cadence sits comfortably inside what our posting-frequency study found works for large creators. And because his big posts pull hundreds of comments, showing up in his comments is part of the game, which is exactly what an engagement feed is for: his posts, every morning, without hunting the timeline.

What to steal from Anthony Bourbon

Lead with the origin, not the trophy. His "né millionnaire ? Loin de là" register works because he sells the climb, not the summit.
Build a signature moment and re-run it. The "J'ai la dalle" pitch earned tens of thousands of likes across multiple posts. One viral moment is an asset for years.
Write for five seconds. 85 words, seven-word sentences, one feeling per post. Brevity is built for the scroll.
End on a question. Nearly half his posts close by handing the floor back, turning a motivational hit into a comment thread.
Run the sequel. When a post goes viral, his follow-up keeps the audience in the story. A wave is worth riding twice.

Study him, then study yourself. With MagicPost you can dig into Anthony Bourbon's numbers the way we just did, analyze your own LinkedIn analytics with the same depth, and write in the spirit of his style. The data on this page is the product.

Where this data comes from

Everything in this article is MagicPost's own research. MagicPost analyzed 308 Anthony Bourbon posts back to 2023: timing, engagement, topics, writing metrics, and the AI-pattern profile from a 30-post style sample. Every biographical claim is quoted from one of his own public LinkedIn posts and linked to it. Bourbon is not affiliated with MagicPost; his style is one we track closely.

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Naïlé Titah

CEO @ MagicPost

LinkedIn ha cambiado su algoritmo nuevamente. Y esta vez, es notable.

Estoy en una buena posición para saber:

Todo lo que necesitas para crecer en LinkedIn.

Con MagicPost, escribe con tu voz, programa con antelación, sigue lo que funciona y mantén activa tu red de contactos.

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Naïlé Titah

CEO @ MagicPost

LinkedIn ha cambiado su algoritmo nuevamente. Y esta vez, es notable.

Estoy en una buena posición para saber:

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Preguntas frecuentes

Who is Anthony Bourbon?

A French self-made entrepreneur, founder and CEO of Blast.Club (an investment community) and founder of the food brand Feed., and an investor on M6's Qui veut être mon associé ?. He has about 581,000 LinkedIn followers, the largest French following among the creators we track. By his own account he started with no inheritance, network, or prestigious degree.

How does Anthony Bourbon make money?

By his own public posts: he built Feed. (over 40M euros raised since its 2017 launch) and now runs Blast.Club, an investment community he reports at 8,000 members and tens of millions of euros invested in startups, alongside his television work.

How often does Anthony Bourbon post on LinkedIn?

About 3 posts a week in our data, most often around 9 AM Paris time on Tuesdays. His timing is strikingly disciplined: 92% in the morning and only about 1% on weekends.

Does Anthony Bourbon write with AI?

His style is intensely human: short, hot, emoji-loud motivation in his own voice. The twist is that AI tools learned from creators like him, which is why a third of his posts use the "It's not X, it's Y" contrast and nearly half close on a question, patterns people now mislabel as AI tells, while he never adds the hedging filler or automatic sign-offs AI loves.

Is Anthony Bourbon still growing on LinkedIn?

His follower count keeps climbing (about 581,000). His median likes per post peaked in 2024 (about 2,903, his television year) and eased to about 765 in 2026, the common reach-compression shape as a feed matures.

Can I write like Anthony Bourbon?

You can learn the mechanics: MagicPost learns a creator's writing style (length, rhythm, hooks, signature moves) and helps you write in that spirit, in your own voice.

Todo lo que necesitas para crecer en LinkedIn.

Con MagicPost, escribe con tu voz, programa con antelación, sigue lo que funciona y mantén activa tu red de contactos.

Prueba MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn ha cambiado su algoritmo nuevamente. Y esta vez, es notable.

Estoy en una buena posición para saber:

Todo lo que necesitas para crecer en LinkedIn.

Con MagicPost, escribe con tu voz, programa con antelación, sigue lo que funciona y mantén activa tu red de contactos.

Prueba MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn ha cambiado su algoritmo nuevamente. Y esta vez, es notable.

Estoy en una buena posición para saber:

Crea tu primera publicación en LinkedIn en menos de 5 minutos

Con MagicPost, ahorras hasta 4 horas a la semana, comenzando con tu primer post. Dedica menos tiempo a escribir y más tiempo a hacer crecer tu negocio.

Prueba MagicPost

Sin tarjeta de crédito. Sin compromiso. Solo ahorros en tiempo real.

Prueba gratuita al 100%.

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His story, in his own posts

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What he actually talks about

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Who he writes for

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His best posts of 2026

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