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Who Is Ruben Hassid? The "Master AI Before It Masters You" Creator, Explained by Data (2026)

Creación de Contenidos

Naïlé Titah

Última actualización: 29 jun 2026

Ruben Hassid is the person who taught LinkedIn that you could write with AI and say so out loud. His tagline is "Master AI before it masters you," he founded the AI-writing tool EasyGen, and he is one of the platform's most studied "AI on LinkedIn" voices. At MagicPost we analyzed 1,189 of his LinkedIn posts: what he writes, when, for whom, what it earns him, and what makes his style worth studying.

Here is the finding nobody could write without the data, and it is delicious given who he is: the loudest AI-writing advocate on LinkedIn has a fingerprint more disciplined than the average human creator, and he openly publishes the receipts. In one post he ends with "This post was entirely written by ChatGPT. Here's the link to prove it," and links the proof. That is the whole man in one move.

This is who Ruben Hassid is, according to the best possible source: his own posts, measured.

Ruben Hassid: identity card with key LinkedIn numbers

His story, in his own posts

Hassid retells his own arc often enough that the data shows which chapters he considers load-bearing. His introspective posts are fewer than some creators', so the story is tight, but the through-line is unmistakable.

The wrong dream, then the pivot. In a birthday recap he walks his whole twenties: techno labels, law school dropped for marketing, a clothing company that was "a massive failure. A whole year wasted," then Berlin and a job at "Trade Republic too, a 6 bn€ fintech." The turn: "In May 2022, I post for the 1st time on Linkedin." By 2023, "I make a post about my obsession: AI. The post reaches 1.5M people." The honest part lands at the end: "I felt like a failure most of these years... No matter how many views. No matter how much $$$."

Solo, then a team. He resisted hiring. "Solopreneur is the way. Nothing else," he wrote in a scaling recap, before listing exactly how he went "from solo to 4 employees" anyway: "To do big things, you need more than one man." His 2024 wrap-up names the numbers he was proudest of: "540k in ARR, 1M+ posts made, 32k weekly users" for EasyGen.

The public shaming, owned. The most revealing chapter is when he got attacked for using AI. In a post quoting his critics back at them ("Zero originality... Brag about 'mastering AI'"), he answers with results ("600,000+ people joined the ride") and a thesis: "People mocked calculators, spell-checkers. Even Google at first. AI is just the latest punching bag." Then the signature flex: "PS: This post was entirely written by ChatGPT. Here's the link to prove it."

One pattern the data surfaces that a regular bio would miss: his recaps are a recurring franchise. Year-end reviews, headcount recaps, "I went from X to Y followers using AI" posts (he has published several of the latter). The proof-of-growth post is not a post for him, it is a format he re-runs.

Todo lo que necesitas para crecer en LinkedIn.

Con MagicPost, escribe con tu voz, programa con antelación, sigue lo que funciona y mantén activa tu red de contactos.

Prueba MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn ha cambiado su algoritmo nuevamente. Y esta vez, es notable.

Estoy en una buena posición para saber:

Todo lo que necesitas para crecer en LinkedIn.

Con MagicPost, escribe con tu voz, programa con antelación, sigue lo que funciona y mantén activa tu red de contactos.

Prueba MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn ha cambiado su algoritmo nuevamente. Y esta vez, es notable.

Estoy en una buena posición para saber:

Crea tu primera publicación en LinkedIn en menos de 5 minutos

Con MagicPost, ahorras hasta 4 horas a la semana, comenzando con tu primer post. Dedica menos tiempo a escribir y más tiempo a hacer crecer tu negocio.

Prueba MagicPost

Sin tarjeta de crédito. Sin compromiso. Solo ahorros en tiempo real.

Prueba gratuita al 100%.

What he actually talks about

What Ruben Hassid talks about on LinkedIn, measured by topic

No surprise at the top: AI dominates his feed (about 424 of his analyzed posts), with social media, content marketing, software and education filling most of the rest. Two details beat the ranking:

His off-topic posts quietly over-perform. AI sits at about 786 median likes, but education (~884), software development (~864) and data science (~858) all edge above it. When Hassid widens out from raw AI into learning, his audience leans in slightly harder, even though AI is what they came for.
Sorted by register rather than topic, his biggest bucket is selling through value (about 310 posts), followed by best-practice guides and launch announcements. Like the best operators here, the selling is the content: a how-to that ends at a tool or a newsletter, not a pitch bolted on.

Who he writes for

His reader is explicit: the curious professional who is intimidated by AI and does not write code. He says it plainly in his "publicly shamed" post: "Mine are professionals who understand AI is the most important technology of our lifetime. They know mastering it doesn't require code. Just plain English." His newsletter philosophy doubles down: "It is not for developers or AI pessimists... Don't aim for millions but to help a selected few." The offers match the reader: free course lists, prompt libraries, a "How to AI" newsletter, and EasyGen.

His best posts of 2026

His biggest posts of 2026 so far (click through to the originals):

Ruben Hassid's top 2026 post: how to duplicate yourself into Claude

6,886 likes. The Hassid format at full power: "How to duplicate yourself into Claude in a weekend," a nine-step playbook where every line is a checkmark. It promises a personal outcome, delivers exact steps, and ends "save this to clone yourself into any AI." Pure value, save-bait by design.

4,903 likes. "I spent 1000 hours figuring out Claude the hard way. Here are guides I wish someone had sent me earlier," then a wall of links. Generosity at scale: a resource dump so useful that saving and reposting it feels rational.

Ruben Hassid on skipping expensive AI courses

4,466 likes. "Stop buying expensive $500 courses to learn AI. I've already done it for you." A negative hook into a leveled free curriculum: the enemy is the overpriced course, he is the free shortcut.

Todo lo que necesitas para crecer en LinkedIn.

Con MagicPost, escribe con tu voz, programa con antelación, sigue lo que funciona y mantén activa tu red de contactos.

Prueba MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn ha cambiado su algoritmo nuevamente. Y esta vez, es notable.

Estoy en una buena posición para saber:

Todo lo que necesitas para crecer en LinkedIn.

Con MagicPost, escribe con tu voz, programa con antelación, sigue lo que funciona y mantén activa tu red de contactos.

Prueba MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn ha cambiado su algoritmo nuevamente. Y esta vez, es notable.

Estoy en una buena posición para saber:

Crea tu primera publicación en LinkedIn en menos de 5 minutos

Con MagicPost, ahorras hasta 4 horas a la semana, comenzando con tu primer post. Dedica menos tiempo a escribir y más tiempo a hacer crecer tu negocio.

Prueba MagicPost

Sin tarjeta de crédito. Sin compromiso. Solo ahorros en tiempo real.

Prueba gratuita al 100%.

Is he still growing?

Ruben Hassid's median likes per post, year by year

Yes, steadily. His median post went from about 654 likes in 2024 to 849 in 2025 to 865 in 2026 so far, a clean upward staircase of roughly 30% over two years at high volume. One honest note: we measure engagement, not followers over time, so this is the trajectory of how hard his posts hit, not of his audience size, which by his own posts has climbed well past 800,000.

Where do these charts come from? Everything on this page runs on MagicPost's LinkedIn analytics, and it works on your profile too: your best posts, your audience, your benchmark, even a side-by-side with creators like Ruben Hassid.

How he writes (the checkmark machine)

Here is Hassid measured against the average creator, and the headline is the opposite of "AI slop":

How Ruben Hassid writes versus the average creator, measured

Metric (per post)	Ruben Hassid	Average creator*
Words	~140	185
Words in the hook	7	11
Words per paragraph	8	13
Words per sentence	7	10
Emojis	1	2
Exclamation marks	0	1
Hashtags	0	0
Hooks built on numbers	28%	22%

*Median across the 3,344 creators we analyzed with 20+ posts each.

The numbers describe a man who writes scannable instructions, not essays. At ~140 words he runs shorter than the average creator, and tighter on every axis: 7-word sentences against ten, 8-word paragraphs against thirteen, a 7-word hook against eleven. His real signature is not in this table though, it is the ☑ checkmark: his top symbols are "☑, ♻, 🖼" and most posts are bulleted checklists where each step is its own ticked line. More than a quarter of his hooks open on a number, because the format is almost always "here are N things." Zero exclamation marks despite the hype topic: the energy is in the structure, not the punctuation.

The "AI tells" in his style (read this the right way)

This is the section that matters most for Hassid, because of all creators he is the one people most expect to "write like AI." So run his writing through the patterns people now call "AI tells," honestly:

The AI-pattern fingerprint of Ruben Hassid's style

The "Here's how" opener is genuinely characteristic for him: about 4 posts in 10 open with some version of "Here's how." A quarter use a generic advice frame, and about one in six reach for the "It's not X, it's Y" contrast formula, the move our own AI-tells research calls the new em dash. So yes, the patterns are there.

Do not read it backwards. Hassid does not write like an AI; AI writes like Hassid. These openers read as robotic today because the models trained on the best how-to creators of this platform, and Hassid is exactly that creator, then they bolt every move onto every post. He uses "Here's how" where it actually introduces a how-to, which is honest, not filler. And the other half of his fingerprint is precisely what AI cannot stop adding and he does: he never hedges ("it's worth noting that..."), and he never opens a line with a transition like "Moreover" (both at zero across the sample). The discipline is the signature: he taught the machine the human moves, then kept only the ones that earn their place. (Full story: how to spot AI writing on LinkedIn.)

When he posts

Hassid publishes about 11 times a week, favorite slot Monday around 11 AM UTC, with 23% of his posts in the morning and a substantial 27% on weekends. His volume sits near the top of what our posting-frequency study measured, and his early-week, mid-morning habit lines up with the windows in our best-time-to-post research. His median post pulls 784 likes and an unusually high 231 comments, a ratio that tells you his checklists make people reply, not just react. And if part of your own playbook is showing up in his comments, that is exactly what an engagement feed is for: his posts, every day, without hunting the timeline.

What to steal from Ruben Hassid

One format, mastered. The ☑ checklist is his whole signature: a number-led hook, ticked steps, a save-or-repost close. Pick one structure and run it until it is yours.
Sell through the giveaway. His biggest 2026 posts give away free courses and prompts. The selling is the usefulness, not a pitch underneath it.
Open on a number. 28% of his hooks are "here are N things," because a count promises a finishable, scannable post.
One AI move per post, never six. He uses "Here's how" where it leads into a real how-to, and never adds the hedging and transition filler. That discipline is the line between a signature and an AI tell.
Own the criticism out loud. His most-shared origin story answers the people who mocked him for using AI. Turning your loudest objection into content is a Hassid power move.

Study him, then study yourself. With MagicPost you can dig into Ruben Hassid's numbers the way we just did, analyze your own LinkedIn with the same depth, and write in the spirit of his style (54 people already do). The data on this page is the product.

Where this data comes from

Everything in this article is MagicPost's own research: we analyzed 1,189 Ruben Hassid posts for timing, engagement, topics, writing metrics, and the AI-pattern profile (from a 30-post style sample). Every biographical claim is quoted from one of his own public LinkedIn posts and linked to it. Hassid is not affiliated with MagicPost; his style is one of those MagicPost tracks most closely.

Todo lo que necesitas para crecer en LinkedIn.

Con MagicPost, escribe con tu voz, programa con antelación, sigue lo que funciona y mantén activa tu red de contactos.

Prueba MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn ha cambiado su algoritmo nuevamente. Y esta vez, es notable.

Estoy en una buena posición para saber:

Todo lo que necesitas para crecer en LinkedIn.

Con MagicPost, escribe con tu voz, programa con antelación, sigue lo que funciona y mantén activa tu red de contactos.

Prueba MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn ha cambiado su algoritmo nuevamente. Y esta vez, es notable.

Estoy en una buena posición para saber:

Crea tu primera publicación en LinkedIn en menos de 5 minutos

Con MagicPost, ahorras hasta 4 horas a la semana, comenzando con tu primer post. Dedica menos tiempo a escribir y más tiempo a hacer crecer tu negocio.

Prueba MagicPost

Sin tarjeta de crédito. Sin compromiso. Solo ahorros en tiempo real.

Prueba gratuita al 100%.

Preguntas frecuentes

Who is Ruben Hassid?

A content creator and founder, based in Tel Aviv, known as one of LinkedIn's leading "AI" voices under the tagline "Master AI before it masters you." He founded the AI-writing tool EasyGen, runs the "How to AI" newsletter, and has built an audience past 800,000 followers by teaching people to use AI in plain English, no code required.

How does Ruben Hassid make money?

By his own public account: EasyGen (which he reported at "540k in ARR, 1M+ posts made, 32k weekly users"), a paid newsletter and video courses, and speaking. Most of his posts route to a free resource that leads to one of these.

How often does Ruben Hassid post on LinkedIn?

About 11 posts a week in our data, most often Monday around 11 AM UTC, with 27% of posts on weekends.

Does Ruben Hassid write with AI?

Openly, once even posting "This post was entirely written by ChatGPT. Here's the link to prove it." The twist our data shows is that his style is more disciplined than the average human creator: he never hedges and never uses filler transitions, and the AI openers people flag (like "Here's how") are patterns that tools learned from creators like him in the first place.

Is Ruben Hassid still growing on LinkedIn?

His median engagement per post rose from about 654 likes in 2024 to 865 in 2026, a steady climb of roughly 30% while posting at high volume.

Can I write like Ruben Hassid?

You can learn the mechanics: MagicPost learns a creator's writing style (length, rhythm, hooks, signature moves like his checklist format) and helps you write in that spirit, in your own voice and on your own stories.

Todo lo que necesitas para crecer en LinkedIn.

Con MagicPost, escribe con tu voz, programa con antelación, sigue lo que funciona y mantén activa tu red de contactos.

Prueba MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn ha cambiado su algoritmo nuevamente. Y esta vez, es notable.

Estoy en una buena posición para saber:

Todo lo que necesitas para crecer en LinkedIn.

Con MagicPost, escribe con tu voz, programa con antelación, sigue lo que funciona y mantén activa tu red de contactos.

Prueba MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn ha cambiado su algoritmo nuevamente. Y esta vez, es notable.

Estoy en una buena posición para saber:

Crea tu primera publicación en LinkedIn en menos de 5 minutos

Con MagicPost, ahorras hasta 4 horas a la semana, comenzando con tu primer post. Dedica menos tiempo a escribir y más tiempo a hacer crecer tu negocio.

Prueba MagicPost

Sin tarjeta de crédito. Sin compromiso. Solo ahorros en tiempo real.

Prueba gratuita al 100%.

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His story, in his own posts

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What he actually talks about

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Who he writes for

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His best posts of 2026

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