¿Cómo puedo encontrar inspiración para contenido fácilmente?
|Inspirations is the MagicPost library of LinkedIn posts. It opens on the posts that did far better than their author usually does, and you can search it by keyword, theme or creator. You then reuse a post as a starting point: rewrite it with AI, save its structure as a template, or turn it into ideas. Inspirations is included in Creator, Agency y Team, and in the free trial. Inspirations is not included in the Growth plan.
In a MagicPost organization on the Agency plan, access to Inspirations also depends on the seat type. A member on a Growth, Analytics or Engagement seat does not have Inspirations: see everything in the Agency plan.
To open Inspirations, click Inspirations in the MagicPost sidebar, under Discover. The page has three tabs: Discover, to browse and search the library, Creators, to find the accounts whose posts often beat their usual engagement, and Saved posts, for the posts you kept. MagicPost presents the feature on the LinkedIn post inspiration page.
Search the library
In the Discover tab of MagicPost Inspirations, type a keyword or a person's name in the search field. MagicPost suggests matching creators as you type, and matching themes when the Language filter is set to English. Picking a creator shows only that creator's posts.
MagicPost Inspirations searches by meaning, not only by words: a search for morning routine also finds posts about the habits someone has when they wake up, even if they never write those two words. The closest posts come first, whatever the sort order. Put your search between quotation marks, for example "morning routine", to find only the posts that contain those exact words. A creator's name and the Right now view always use the exact words.
A search by meaning in MagicPost Inspirations looks among the posts closest to your search across the whole library, then applies your filters. With very narrow filters, it can return only a few posts: widen the Period or the Language, or use quotation marks. When it finds nothing, MagicPost runs the search again on the words themselves. On the whole library over a Period of a month or less, and when a creator filter is set, MagicPost searches on the words directly.
If the creator you want is not in the MagicPost suggestions, paste the URL of their LinkedIn profile under Can't find it?. MagicPost imports the profile and fetches its posts.
The multiplier on a post
A post card in the Discover tab of MagicPost Inspirations can show a multiplier, such as 12×, next to its likes and comments. The multiplier compares the engagement of the post with the median engagement of its author's last 30 posts. A 12× post got twelve times what its author usually gets. Hover over the multiplier to see that median.
MagicPost counts the engagement of a post as its likes plus its comments, with the comments capped at the number of likes. A post that asks readers to comment to receive something does not pass for a breakout on comments alone.
MagicPost Inspirations shows a multiplier only from 2×. The author also needs at least 10 posts in MagicPost and a median of at least 25 likes and comments: below that, the comparison means little and MagicPost shows no multiplier. The color follows the level: neutral under 5×, amber from 5× to 10×, coral from 10×.
MagicPost updates the multipliers once a day. A new post from an account that posted in the last three days gets its multiplier the next day. A creator you just imported, whose posts are all older than that, can wait up to a week.
The four views of the Discover tab
Above the posts, the Discover tab of MagicPost Inspirations offers four views. Hover over a view to read its description.
Breakouts: the posts at 5× and up, strongest first.
Hidden gems: the same kind of posts, from accounts with fewer than 10,000 followers.
Right now: what is working on LinkedIn this week, relative to each account's followers.
All-time greats: the posts at 10× and up, over the Entire period.
Breakouts is the default view of MagicPost Inspirations: the library opens on it. Click the active view again to turn it off. MagicPost then shows the whole library, sorted by Relevance, with no multiplier threshold. The Period, Language, Account size, Format and Advanced filters stay as they were.
A view of MagicPost Inspirations is a set of filters, not a separate list. Breakouts sets the threshold to 5× and up and the sort to Relevance. Lowering the threshold under 5× or choosing a sort other than Relevance or Multiplier from the highest turns the view off.
The All-time greats view of MagicPost Inspirations sets the threshold to 10× and up, the sort to Relevance and the Period to Entire period. Lowering the threshold to 5× or picking another Period switches the active view to Breakouts.
How Right now ranks posts
The Right now view of MagicPost Inspirations lists the posts of the last 14 days that did at least 3 times better than their author usually does. Accounts with too few posts for MagicPost to know their usual performance are left out. The view is always sorted by Relevance: posts closest to your interests, drawn mainly from your own posts and the posts you saved, come first, then the strongest ones. Until MagicPost has computed those interests, the posts are ranked by their multiplier alone.
In the Right now view of MagicPost Inspirations, the same account comes back only every few dozen posts, and its posts beyond the second go to the end of the list, so one viral creator does not fill the list.
In the Right now view, MagicPost Inspirations ignores the Period and hides the Above their usual performance threshold. The Sort by menu shows Relevance, greyed out: hover over it to read why. The filters summary shows Last 14 days. The Likes, Comments and Number of words filters disappear from Advanced filters and their minimums are lifted, because a post a few days old is still collecting reactions. Language, Account size, Format, Post type and the search still apply.
Filter the results
The filters of MagicPost Inspirations open from the summary button next to the search field. That button reads your current filters, for example English · Last 12 months · 5× and up. Click it to open the Filters panel.
Above their usual performance: All, 2×, 3×, 5× or 10×. Only posts at that multiplier or higher are listed. All removes the threshold.
Period: a preset period or a custom date range.
Language: the language of the post. Other language searches the languages that are not in the list.
Account size: four brackets for the follower count of the author, from fewer than 5,000 followers to more than 100,000, each with Include and Exclude.
Format: Image, Video, Carousel, Text, each with Include and Exclude. Video is excluded by default.
Creator: one creator, among your imported profiles or through search.
Advanced filters: a folded row that opens Post type, Likes, Comments and Number of words.
The Account size, Format and Post type filters of MagicPost Inspirations have an Include and an Exclude button on each value. Include keeps only the values you included. Exclude hides that value and keeps all the others. Click an active button again to clear it. You can combine several values, for example include the brackets under 5,000 followers and over 100,000 followers. Next to the title of each filter, MagicPost shows what is set, such as 2 included or 1 excluded.
The summary button of MagicPost Inspirations also names the formats you set, such as Video, Carousel, or Except Text when you only excluded formats, and Filtered formats beyond two. For account sizes, it shows the follower range you kept, such as Fewer than 100K followers, or Filtered account size when the kept brackets are not next to each other. A change in Advanced filters shows as other filters.
The Advanced filters row sits at the bottom of the Filters panel of MagicPost Inspirations and is folded by default. Folded, it shows what is set inside, for example Except Promotional. Click it to open these filters:
Post type: Actionable, Inspiring, Introspective, Promotional, each with Include and Exclude.
Likes: a range from 20 to 90,000 likes, set to 80 to 90,000 by default.
Comments: a minimum from 0 to 100 comments, set to 5 by default.
Number of words: a range from 0 to 420 words, set to 80 to 420 by default.
More than half of the posts in MagicPost Inspirations have no post type yet. Excluding a Post type keeps the posts without a type. Including a Post type hides every post without a type, and the panel warns about it. In the Right now view, Advanced filters only contains Post type.
On a phone, the filter icon next to the search field of MagicPost Inspirations opens the same filters in a side panel. Reset sits at the top of that panel and View results at the bottom.
By default, MagicPost Inspirations shows the Breakouts view, a recent Period (the last 12 months, or the period you chose last) and the Language you write your posts in. To see more posts, set Above their usual performance to All, widen the Period or pick another Language.
MagicPost Inspirations also leaves out posts under 80 likes, under 5 comments or under 80 words by default. To see them, lower Likes, Comments or Number of words under Advanced filters.
Video posts are excluded by default in every view of MagicPost Inspirations, and the filters summary shows Except Video. To see them, click Exclude next to Video under Format to clear it. Reset excludes videos again.
Reset, at the top of the Filters panel of MagicPost Inspirations, brings the filters back to their defaults, the 5× and up threshold and the Period of the last 12 months included. The search is kept. The sort goes back to Relevance.
When you pick a creator in MagicPost Inspirations, from the search field or the Creator filter, MagicPost removes the multiplier threshold, the included and excluded account sizes, the excluded formats (videos included) and the likes minimum, so you see the creator's whole catalog. If the sort was Multiplier, it switches to Date. If the Right now view was on, MagicPost turns it off, since it would only show two weeks of the creator's posts. Filters you set afterwards apply to that creator's posts.
Sort, display and saved searches
Sort by: Relevance (the default), or Multiplier, Date, Likes or Followers in either direction. Relevance puts the posts closest to your interests first, then the strongest ones, and takes the country of the author into account. A search by keyword is ranked by meaning instead, and a creator's posts by date. Sorting by Multiplier only lists the posts that have a multiplier, so 2× and up.
Display options: Expanded posts, Hide media, Display the profile headline, Show followers and, if your plan includes the engagement feed, Show engagement lists.
Saved searches: Save current search stores your search and its filters under a name, and one click applies it again.
On a phone, the Discover tab of MagicPost Inspirations does not show the sort menu or Saved searches. Both appear on a larger screen.
Show engagement lists is on by default in MagicPost Inspirations. When the author of a post is in one of your engagement lists, the post shows a badge with the name of the list next to the author's name. With Show followers also on, the badge shrinks to an icon and the list names appear when you hover over it. Turn Show engagement lists off to hide the badge.
Find creators in the Creators tab
The Creators tab of MagicPost Inspirations lists LinkedIn accounts by their breakouts, meaning their posts at 5× and up of their own median, over the selected Period. Only accounts with at least one breakout in that period appear, company pages are left out, and more accounts load as you scroll, up to 1,500. A post captured several times by MagicPost counts as one breakout.
Each account in the Creators tab of MagicPost Inspirations is a card:
The name of the account and its follower count on one line, its LinkedIn headline below.
A … menu at the top right: Add to favorites, View on LinkedIn to open the profile, and Add to an engagement list, which also says which of your engagement lists already follow the account.
Up to three of its best breakouts in the period, highest multiplier first. Each one shows a thumbnail of its visual, or the icon of its format when there is no visual, the start of its text, its date, its likes, its comments and its multiplier. Click a breakout to open the full post in a window, where you can save it, edit it or comment on it as in the Discover tab.
A line such as 4 breakouts · usually 120 reactions and comments: the number of breakouts in the period, then the median engagement of the account, the reference MagicPost uses for the multiplier.
A See their posts button.
The Creators tab of MagicPost Inspirations shows three cards per row on a wide screen, two on a medium screen and one on a phone. Every card shows the same information whatever the screen size.
The four views of the Creators tab
The Creators tab of MagicPost Inspirations has the same four views as the Discover tab, applied to accounts. Hover over a view to read what it shows.
Breakouts: only accounts with 10,000 followers or more.
Hidden gems: only accounts with fewer than 10,000 followers.
Right now: only the breakouts of the last 14 days, instead of the selected Period.
All-time greats: accounts ranked by their best post of the period, the highest multiplier first.
Next to the views, Favorites shows the accounts you added to your favorites from the … menu of their card, all of them, even those without a breakout in the selected Period. Their breakouts and figures follow the Language and the Period, and the Sort by menu orders them; with Relevance, the last account added comes first. Favorites and the four views are never on together.
No view is on when you open the Creators tab of MagicPost Inspirations. Click a view to turn it on, and click the active view again to turn it off. The accounts follow the Sort by menu: Relevance (the default), Most breakouts, Top post or Most followers, with or without the Breakouts, Hidden gems and Right now views. All-time greats always ranks by Top post: picking another sort turns it off, and turning it off brings back Relevance.
The Relevance sort of the MagicPost Creators tab ranks accounts first by how close their breakouts are to your interests, drawn mainly from your own posts and the posts you saved, then by their number of breakouts. An account with only one or two breakouts needs them to be very close to your interests to rank high: a single post on your topics does not put an account ahead of one that often breaks out on them. The country of the account also counts, and your own account is left out. Until MagicPost has computed your interests, Relevance ranks accounts by number of breakouts.
Filters of the Creators tab
The Creators tab of MagicPost Inspirations uses the filters of the Discover tab: Language, Period and Account size. A change in one tab shows in the other, and Account size keeps its Include and Exclude buttons. The Above their usual performance, Format and Creator filters and the Advanced filters row do not appear on the Creators tab. A Period longer than 365 days, Entire period included, counts only its last 365 days.
A view of the MagicPost Creators tab adds to these filters. Breakouts and Hidden gems apply their follower band on top of Account size, so the two can leave no account in common. Right now replaces the Period with the last 14 days, while Language and Account size still apply.
Click See their posts on a card of the Creators tab to open the Discover tab on that account. MagicPost then behaves as when you pick a creator in the search field: no multiplier threshold, no account size, posts sorted by date.
MagicPost refreshes the Creators list at most once an hour for the same filters, every 15 minutes with the Relevance sort, and the multipliers behind it once a day. On a phone, the filters of the Creators tab open in a side panel.
Reuse a post
Each post of MagicPost Inspirations has an Actions button. The menu is split in two groups, Use the post and Interact.
Send to chat: opens the MagicPost Chat with the post attached, so you can ask the Chat to rewrite it, change its angle or write your own post from it. See how to use the Chat.
Save as template: keeps the structure of the post as a reusable template. See how to turn a post into a template.
More: Turn into ideas generates post ideas from the post (see how to use the idea generator), then Edit directly opens the post in the editor without AI, Copy text, Duplicate as draft and Copy post link.
Each post of MagicPost Inspirations also has a three-dot menu at the top right. The menu starts with "Post by", the author's name and how long ago the post was published, then lists these entries:
Copy text copies the text of the post.
Send to chat opens the Chat with the post attached.
Reuse opens a submenu with Duplicate as draft, Save as template and Turn into ideas.
On LinkedIn opens a submenu with Open the post and an entry that opens the author's LinkedIn profile, for example "Open Anna's profile".
"View" followed by the author's first name and "posts", for example "View Anna's posts", filters the search of the Post library on that author.
Engagement lists adds the author to one of your engagement lists, or removes them from it. MagicPost shows it only when your plan includes the engagement feed and you have at least one engagement list.
Once the post is open in the MagicPost editor, the AI panel offers Adapt to my style, which rewrites the text in your own voice. See how to edit a post with AI.
Save posts in collections
The bookmark icon of a post in MagicPost Inspirations, Add to selection, saves the post in one or several collections. You pick existing collections or create one with New collection.
The Saved posts tab of MagicPost Inspirations lists your collections in a sidebar, with All posts at the top. The menu of a collection contains Rename and Delete.
To save a LinkedIn post that is not in the MagicPost library, open the Saved posts tab, click Import a post, paste the Post URL and choose a collection. MagicPost fetches the post and adds it to that collection.
Saved posts in an agency
In a MagicPost agency organization, a collection of saved posts belongs either to the account you have open or to the agency. Agency collections are shared with the team, meaning the owner and the administrators, who find them from any account they switch to. In a MagicPost team organization, or on an account outside an organization, collections stay on the account, as described above.
A MagicPost agency collection is for All accounts or for one client account. When the team switches to a client account, the Saved posts tab shows the All accounts collections and the ones for that client. On their own account, team members see every agency collection, grouped by client. A Manager or an Account manager does not see the collections for accounts outside their scope.
A client who signs in to MagicPost directly only sees the agency collections for their own account, never the others. The client can add posts to those collections and remove the posts they added. The client cannot rename or delete them.
To create a MagicPost agency collection as a team member:
Click the bookmark icon of a post, Add to selection.
Click New collection and type a name. With no collection yet, MagicPost opens the name field directly.
Under Where to save it, keep the agency selected, then pick All accounts or a client under For. To keep the collection on the account you have open, pick the other option instead.
Click Create. MagicPost selects the new collection for the post.
Click Done to save the post in it.
The menu of a MagicPost account collection offers Share with followed by the agency name, to move the collection to the agency. A collection shared from a client account stays for that client; a team member's own collection goes to All accounts. The menu of an agency collection offers Change recipient. Renaming, deleting or changing the recipient of an agency collection is reserved for its creator, the owner and the super admins.
React and comment from Inspirations
If your plan includes the engagement feed, the Interact group of the Actions menu lets you react to an Inspirations post and comment on it without leaving MagicPost. View on LinkedIn opens the original post.
If your plan includes the engagement feed and you have created at least one engagement list, the three-dot menu at the top of a post in MagicPost Inspirations contains Engagement lists, a submenu that adds the author to one of your lists, to follow their next posts. Until you have a first list, MagicPost does not show that entry. See how to use the engagement feed.
FAQ
Why do I see so few posts in Inspirations?
MagicPost Inspirations opens on the Breakouts view, which only lists posts at 5× and up. Click Breakouts to turn it off, or set Above their usual performance to All in the Filters panel, to see the whole library.
Why does a post have no multiplier in Inspirations?
The post is under 2×, or MagicPost has no reliable reference for its author. MagicPost Inspirations needs at least 10 posts from the author and a median of at least 25 likes and comments. A post can also be too recent: MagicPost updates multipliers once a day, and up to a week later for a creator you just imported.
Why can't I find a specific creator in Inspirations?
The creator's profile has not been imported into MagicPost yet. Type the name in the search field of the Discover tab, then paste the URL of the LinkedIn profile under Can't find it?. MagicPost imports the profile and fetches its posts.
Why can't I find an old post, or a post in another language, in Inspirations?
The default filters of MagicPost Inspirations hide that post. Inspirations starts with the 5× and up threshold, a recent Period and the Language you write your posts in. Set Above their usual performance to All, widen the Period, and pick another Language or click the selected language again to clear it. By default, a post under 80 likes, 5 comments or 80 words does not appear either: lower those values under Advanced filters. Video posts are excluded by default: clear Exclude next to Video under Format.
The posts of a creator look old. How do I get the recent ones?
Select the creator in MagicPost Inspirations. When the most recent post MagicPost holds for that creator is old, a banner above the results offers Sync the latest posts, which fetches the creator's latest posts from LinkedIn. For a creator with no post yet, the button reads Retrieve the latest posts.
My filters changed when I selected a creator. Is it a bug?
No. When you select a creator, MagicPost Inspirations removes the multiplier threshold, the likes minimum, the included or excluded account sizes and the excluded formats, so the creator's videos show too. It also turns off the Right now view, and a Multiplier sort switches to Date, to show all the creator's posts. See their posts in the Creators tab does the same. Filters you set afterwards are applied as they are.
Why does Right now ignore my period and lock the sort?
The Right now view of MagicPost Inspirations always covers the last 14 days and is always sorted by Relevance, so the Sort by menu stays greyed out. Click Right now again to turn it off: MagicPost goes back to your Period, with no threshold and the posts sorted by Relevance, and you can pick another sort.
Why is the Creators tab empty, or missing an account I know?
No account matching your filters had a post at 5× and up in the period, or the account is not among the first 30. The Creators tab of MagicPost Inspirations then shows No accounts broke out during this period. Widen the Period, the Language or the Account size, or click the active view to turn it off: Breakouts and Hidden gems keep only one side of 10,000 followers, and Right now only looks at the last 14 days. An account also needs a multiplier reference, at least 10 posts and a median of at least 25 likes and comments, to have breakouts at all.
Why does a creator card show fewer posts than its number of breakouts?
A card of the MagicPost Creators tab lists at most three breakouts, the account's best ones in the period. The line at the bottom of the card counts all its breakouts in the period. An account with one or two breakouts shows only those.
What is the difference between a collection and a template?
A collection keeps the post as it is, to read it again later. A template keeps the structure of the post, so MagicPost can generate new posts from it.
Can my clients see the collections of my agency in Inspirations?
Only the ones made for them. In a MagicPost agency organization, a client who signs in directly sees the agency collections for their own account, never the All accounts collections or those of other clients.
Can I move an agency collection back to an account?
No. MagicPost offers Share with to move an account collection to the agency, but no way back. Change recipient only switches an agency collection between All accounts and a client.
Which plan includes Inspirations?
Inspirations is included in Creator, Agency y Team, and in the free trial. The Growth plan does not include Inspirations. On the Growth plan, the Discover group of the MagicPost sidebar is folded by default: click Discover to see the Inspirations entry, which shows a lock. The Inspirations page then asks you to upgrade.
In a MagicPost organization on the Agency plan, a member on a Growth, Analytics or Engagement seat does not have Inspirations. A subscriber of a former plan will find what that plan includes in the article about the Analytics and Starter plans.
Need help?
Reach out via the in-app chat, or book a 30-minute onboarding call: https://cal.com/magicpost/book-a-call