Come si usa il generatore di ganci di MagicPost?
|The MagicPost hook generator writes opening lines for your LinkedIn posts. The Hooks page has three tabs: Generate creates hooks from a topic or from one of your posts, Library stores the hooks you keep, and Explore shows hooks that worked on LinkedIn, by hook type or by creator, that you can adapt to your topic. The hook generator is included in Creator, Agency e Team, and in the free trial. The hook generator is not included in the Growth plan.
In a MagicPost organization on the Agency plan, access to the hook generator also depends on the seat type. A member on a Growth, Analytics or Engagement seat does not have the hook generator: see everything in the Agency plan.
To open the hook generator, click Hooks in the MagicPost sidebar, under Create. MagicPost presents the tool on the LinkedIn hook generator page.
Generate: create hooks
On the Generate tab of the MagicPost Hooks page, type your topic in What are you writing about?
Optional: pick a hook type under the field, Story, Teasing, Question, Number or Scene. With Auto, MagicPost chooses.
Click Generate hooks. MagicPost returns a batch of hooks.
On the hook you prefer, click Generate a post. MagicPost opens the post generator with your topic and the hook filled in.
Each generated hook in MagicPost has Generate a post, a bookmark to save it and a copy icon. Sample hooks.
To rewrite the opening of a post you already have, use From a post on the Generate tab of the MagicPost hook generator. The From a post button is shown on a desktop screen only, not on a phone. Pick a draft or a scheduled post, click Generate hooks, then click Use in this post on a hook. The step-by-step guide is in how to find a post hook.
The settings icon in the topic field of the MagicPost hook generator opens your AI settings and writing style, so the hooks follow the same voice as your posts.
Library: keep and reuse hooks
The Library tab of the MagicPost Hooks page holds the hooks you saved. A hook enters the library in three ways.
From the Generate tab: the bookmark icon Save to my library on a generated hook.
From the Explore tab: the same bookmark icon on a hook, in Types or Creators mode.
With Add a hook: a hook you type or paste yourself, or the opening of a LinkedIn post fetched from its URL.
The sidebar of the MagicPost hook library sorts hooks into All, Generated, My hooks and Creators. Above the hooks, a search field and the hook type chips filter the list.
On a hook of the MagicPost library, Generate a post opens the post generator with that hook, and the copy icon puts the hook in your clipboard. The options menu removes a generated hook from the library, adds or removes a favorite, or deletes the hook. Deleting a hook is permanent.
Add your own hook to the library
The Add a hook button of the MagicPost hook library sits on the right of the tab bar of the Hooks page, and appears only while the Library tab is open. On a smaller screen, the + button at the end of the collection bar opens the same window. When the library is empty, it shows its own Add a hook button.
The Add a hook window of MagicPost has two modes at the top. Manual entry, selected by default, takes a hook you type or paste. From a post takes the hook from a LinkedIn post:
In the Add a hook window, click From a post.
Paste the link of a LinkedIn post in Post URL, then click Fetch hook.
MagicPost fetches the post and puts its opening, usually the first sentence, in the Hook field. Edit the text if needed, then click Save.
A hook added with the Add a hook window of MagicPost, typed or taken from a post, is saved in My hooks. If MagicPost cannot reach the post, or the post has no text, an error appears under the URL field and nothing is saved.
Explore: find hooks by type or by creator
The Explore tab of the MagicPost Hooks page shows hooks taken from LinkedIn posts that performed well, so you can adapt them to your own topic. A switch at the top of the left column offers two modes: Types, selected by default, and Creators. The Explore tab replaces the former Creators tab, and an old link to that tab opens Explore in Creators mode.
Types mode: hooks from the MagicPost study
In Types mode, MagicPost sorts hooks into the 17 hook types of its study of 262,000 LinkedIn posts. The left column lists All types, then the types in four groups:
What happened: Scene, Before / after, Confession, Result, Experience.
Announcements and promises: Announcement, List, "How to".
Strong opinions: Mistake to avoid, Myth to bust, Contrarian, Statement.
To grab attention: Direct address, Surprising fact, Quote, Curiosity, Question.
Next to each type, MagicPost shows a figure from its study: the extra views that type gets compared with a plain statement, from the same author. Statement shows ref.: it is the reference that the other types are compared with. A dash means the study has no reliable figure for that type. When you pick a post format in the filters, the figures change to that format.
Clicking a type in the MagicPost Explore tab opens a summary of that type above its hooks: what the type is, what the study measured, and how often posts of that type got twice their author's usual views, compared with the average.
The hooks from the MagicPost study include small accounts. Each one comes from an author with at least 1,000 followers, and its post got between 2 and 20 times that author's usual views. On the card of a study hook, MagicPost shows how many times the post beat the author's usual likes and the author's follower count, for example "4.2× their likes · 23.6K followers". When the post did not beat the author's usual likes, the card shows its reactions instead. MagicPost never shows the views of another account.
Above the hooks of the MagicPost Types mode, a search field and two rows of filters narrow the list: the post format (All, Text only, Image, Carousel, Video) and the account size (Under 5K followers, 5 to 20K, Over 20K). The Types mode has no filter by creator: switch to Creators mode for that.
Creators mode: hooks from top LinkedIn creators
In Creators mode, the MagicPost Explore tab lists hooks from a catalog of LinkedIn creators. The left column has a search field, All creators, then each creator. Picking a creator shows their follower count, their number of hooks and the three hook types they use most. Each hook shows the creator, the reactions the post received and the creator's follower count.
Above the hooks of the MagicPost Creators mode, a search field and the type chips filter the list. Each chip shows a hook type and its number of hooks, and All types removes the filter.
You cannot add a creator of your choice to the MagicPost Creators mode. It only lists the creators that MagicPost provides.
Hook language
The Hook language menu, under the left column of the MagicPost Explore tab, sets the language of the hooks shown: English, French, Spanish, German, Italian, Portuguese or Dutch. It starts on the language of your MagicPost interface. The MagicPost study has many hooks in English and French only. In the other five languages, the Types mode adds hooks from the creator catalog of that language, sorted into the same 17 types.
Adapt a hook to your topic
On a hook of the MagicPost Explore tab, in either mode, click Adapt to my voice.
In the Adapt this hook window, type your topic, then click Adapt to my voice again.
Adapt this hook in MagicPost: type your topic, then click Adapt to my voice.
MagicPost writes up to three versions of the hook on your topic, in your voice, and lists them under Your versions. On each version, Generate a post opens the post generator and the bookmark icon saves the version to your library. View the original post opens the author's post on LinkedIn, in both modes.
How hook generations are counted
MagicPost counts hook generations, not individual hooks. One batch of hooks is one generation, and one adaptation of a hook from the Explore tab is one generation. Saving, copying or adding a hook with Add a hook, typed or taken from a post, does not use a generation.
During the free trial, a gauge at the top of the MagicPost Hooks page shows the generations you used. When an account reaches its limit, MagicPost shows a message above the topic field and disables Generate hooks.
FAQ
Which plans include the hook generator?
The MagicPost hook generator is included in Creator, Agency e Team, and in the free trial. The Growth plan does not include the hook generator: the Hooks entry of the sidebar shows a lock, and the page asks you to upgrade. In a MagicPost organization on the Agency plan, a member on a Growth, Analytics or Engagement seat does not have the hook generator. A subscriber of a former plan will find what that plan includes in the article about the Analytics and Starter plans.
MagicPost says "Hook generation is available on paid plans". Why?
Your MagicPost account is free and its trial has ended. Hook generation then requires one of these plans: Creator, Agency e Team.
Why did a generated hook disappear from my library?
A generated hook stays in the MagicPost library only while it is saved. Remove from library, or a second click on the bookmark icon of the Generate tab, takes it out. The hook stays in the batch where it was generated, on the Generate tab.
Does adapting a hook from Explore copy the author's text?
No. Adapt to my voice rewrites the hook on your own topic and in your writing style, keeping the mechanism that makes the original work. The author's exact text is only saved if you click the bookmark icon on the original hook in the MagicPost Explore tab.
What is the difference between the two From a post options?
They do different things. From a post in the Add a hook window of the MagicPost Library tab copies the opening of a LinkedIn post, from its URL, into your library. From a post on the Generate tab writes new hooks for one of your drafts or scheduled posts, or for a text you paste, and uses a hook generation.
Where did the Creators tab of the Hooks page go?
The Creators tab of the MagicPost Hooks page is now the Creators mode of the Explore tab. Open Explore, then click Creators at the top of the left column. Hooks you saved from creators are still in the Creators folder of the Library tab.
Do the figures on the Explore tab predict the views of my post?
No. The figures of the MagicPost Explore tab describe what the MagicPost study measured on 262,000 LinkedIn posts, comparing each hook type with a plain statement from the same author. They are averages, not a forecast for one post.
Need help?
Reach out via the in-app chat, or book a 30-minute onboarding call: https://cal.com/magicpost/book-a-call