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Who Is Matt Lakajev? The "Comment And I'll Send It" Lead Machine, Explained by Data (2026)

İçerik Üretimi

Naïlé Titah

Son güncelleme: 10 Tem 2026

Matt Lakajev gives himself the title "Chief Making It Rain On LinkedIn Officer," and the data backs the bravado in one specific way: he has turned the humble "comment a keyword and I'll send it" mechanic into an industrial engine. At MagicPost, we analyzed 951 of his LinkedIn posts: what he writes, when, for whom, and what makes his style worth studying.

Here is the number no ordinary bio could find. His median post pulls 230 likes but 122 comments, a comment-to-like ratio more than double what most creators ever see. That is not charm, it is a designed funnel: his single most-used post format, by a wide margin, is the lead magnet you unlock by commenting. This is who Matt Lakajev is, according to the best possible source: his own posts, measured.

Matt Lakajev: identity card with key LinkedIn numbers

His story, in his own posts

Lakajev does not hide his backstory. He runs it on a loop, and the data shows it is the most repeated artifact in his feed.

The wilderness years. His signature timeline post lays it out as a ladder: "Age 16: Kicked out home 4 times + dropped out... Age 26: Open + sold a cafe for $125k... Age 28: Had mental breakdown... Age 32: Married my best friend... Age 34: I've made $4.5M online, grown 100,000 followers and coached 1,800 founders."

The $280k leap. The corporate chapter is its own recurring beat: "In 2022, I walked away from a $280K software job. I then burned $180,000 of my savings." The $180k he set on fire is the most-cited figure in his corpus.

The near-quit, and the wife. The emotional pivot is always June 2023. "June 2023, I almost quit. I'd burned $180k of my savings," he writes, before crediting the person who kept him in: "She runs an 8 figure international business... All you really need is 1 person in your corner. And mine is my wife."

The mission. What he was building toward: "The launch of our new brand Seven Figure Creators... Helping 10,000 creators make their first sale... Helping 100 creators reach 7 figures." And the metric he claims to care about: "the exact system I've used... To close $3,320,000 on LinkedIn... Become the No.1 lead gen expert in Australia."

One thing our data surfaces that a normal bio never would: his life story is not a post, it is a template with a tunable dollar counter. He has republished the "Age 16... Age 34" timeline at least four times, and the number climbs as the business grows. The same "What people see: Made $3.5M" success post reappears edited to "$4.3M," and the wife-and-Venice post runs in versions earning "$5M," then "$6M." Pure Lakajev: a story that converts does not get retired, it gets re-shipped with a fresher number.

LinkedIn'de büyümek için ihtiyacınız olan her şey LinkedIn. Tek bir yerde.

Kendi sesinizle yazın, fikir bulun, planlayın, analiz edin, etkileşim kurun…
MagicPost yalnızca LinkedIn için geliştirilmiştir.

MagicPost'u Deneyin

Naïlé Titah

MagicPost'ta CEO

LinkedIn algoritmasını bir kez daha değiştirdi. Ve bu sefer, bu dikkat çekici.

Bunu bilmek için iyi bir konumdayım:

LinkedIn'de büyümek için ihtiyacınız olan her şey LinkedIn. Tek bir yerde.

Kendi sesinizle yazın, fikir bulun, planlayın, analiz edin, etkileşim kurun…
MagicPost yalnızca LinkedIn için geliştirilmiştir.

MagicPost'u Deneyin

Naïlé Titah

MagicPost'ta CEO

LinkedIn algoritmasını bir kez daha değiştirdi. Ve bu sefer, bu dikkat çekici.

Bunu bilmek için iyi bir konumdayım:

İlk LinkedIn gönderinizi 5 dakikadan kısa bir sürede oluşturun

MagicPost ile haftada 4 saate kadar tasarruf edersiniz, ilk gönderinizle başlayarak. Daha az zaman yazmaya harcayın ve işinizi büyütmeye daha fazla zaman ayırın.

MagicPost'u Deneyin

Kredikartı yok. Taahhüt yok. Sadece gerçek zamanlı tasarruf.

%100 ücretsiz deneme.

What he actually talks about

What Matt Lakajev talks about on LinkedIn, measured by topic

By topic, his feed splits across Sales, Social Media, Entrepreneurship and Content Marketing, Sales his largest bucket (about 198 posts). But the ranking hides the real pattern. Two details matter more:

Entrepreneurship over-performs for him (about 295 median likes versus his 230 overall): the raw "I quit, I burned the savings, I rebuilt" material is what his audience rewards hardest. His AI posts under-perform (about 159), striking given how much he posts about AI.
Sorted by what each post is doing, his most-used register by far is "comment a keyword and I'll send it" (about 145 posts), then selling through value (about 109) and punchy advice (about 104). Roughly one post in six is a lead magnet you have to comment to unlock. The selling is the strategy, not a side effect.

Who he writes for

His reader is explicit: the founder or creator who wants leads, not applause. He addresses "founders who Want to book 100s of calls on LinkedIn" and frames his offer around the gap between vanity and revenue: "You can get 1,000 likes and 0 leads or 10 likes and 50 leads. Likes ≠ Leads." He targets the small operator: "If you're a founder with a team of <4 people... and sell something expensive? DM me 5 CALLS WK." The audience and the offer are the same person.

His best posts of 2026

His biggest posts of 2026 so far (click through to the originals):

Matt Lakajev's top 2026 post: self-trust and massive action

992 likes. An anti-guru list ("I drink alcohol... I don't have a 2hr morning routine") that pivots to one claim: "I take massive action without asking for permission... Self Trust." No product, pure positioning.

Matt Lakajev on the worst LinkedIn trend, AI comments

927 likes, and 754 comments. "The worst LinkedIn trend right now? I'll go first: AI comments... Please stop. Your turn:" A comment trap by design that handed the audience an open mic.

Matt Lakajev's free book lead magnet on how to niche

904 likes, and 2,114 comments. The engine in its purest form: "I just spent 90 hrs writing my new book... Comment NICHE and I'll send it to you." A 23,943-word giveaway whose only price of entry is a comment, which is why it drew thousands.

LinkedIn'de büyümek için ihtiyacınız olan her şey LinkedIn. Tek bir yerde.

Kendi sesinizle yazın, fikir bulun, planlayın, analiz edin, etkileşim kurun…
MagicPost yalnızca LinkedIn için geliştirilmiştir.

MagicPost'u Deneyin

Naïlé Titah

MagicPost'ta CEO

LinkedIn algoritmasını bir kez daha değiştirdi. Ve bu sefer, bu dikkat çekici.

Bunu bilmek için iyi bir konumdayım:

LinkedIn'de büyümek için ihtiyacınız olan her şey LinkedIn. Tek bir yerde.

Kendi sesinizle yazın, fikir bulun, planlayın, analiz edin, etkileşim kurun…
MagicPost yalnızca LinkedIn için geliştirilmiştir.

MagicPost'u Deneyin

Naïlé Titah

MagicPost'ta CEO

LinkedIn algoritmasını bir kez daha değiştirdi. Ve bu sefer, bu dikkat çekici.

Bunu bilmek için iyi bir konumdayım:

İlk LinkedIn gönderinizi 5 dakikadan kısa bir sürede oluşturun

MagicPost ile haftada 4 saate kadar tasarruf edersiniz, ilk gönderinizle başlayarak. Daha az zaman yazmaya harcayın ve işinizi büyütmeye daha fazla zaman ayırın.

MagicPost'u Deneyin

Kredikartı yok. Taahhüt yok. Sadece gerçek zamanlı tasarruf.

%100 ücretsiz deneme.

Is he still growing?

Matt Lakajev's median likes per post, year by year

Honesty first. His median likes per post have slid year over year: about 283 in 2024, 234 in 2025, and 149 so far in 2026, even as his follower count and volume climbed. On the surface that looks like fading engagement. But read it through his own lens: this is a creator who openly says "Followers are a stupid vanity metric" and floods the feed with comment-gated lead magnets that trade likes for inbound conversations. The like count is the wrong scoreboard for his strategy. One caveat: we measure engagement per post, not leads or revenue, so this chart shows how hard his posts hit on likes, not whether the machine is making money.

Where do these charts come from? Everything on this page runs on MagicPost's LinkedIn analytics, and it works on your profile too: your best posts, your audience, your benchmark, even a side-by-side with creators like Lakajev.

How he writes (the dense, bolded, number-led style)

Here is Lakajev measured against the average creator, and the headline is not "he writes short":

How Matt Lakajev writes versus the average creator, measured

Metric (per post)	Matt Lakajev	Average creator*
Words	~140	185
Words in the hook	8	11
Words per paragraph	8	13
Words per sentence	7	10
Emojis	0	2
Exclamation marks	0	1
Hashtags	0	0
Hooks built on numbers	52%	22%

*Median across the 3,344 creators we analyzed with 20+ posts each.

The loudest signal is the bottom row. More than half his posts open on a number ("I just fed ChatGPT 412,193 LinkedIn DMs"), against 22% for the average creator. It is a proof-of-receipts style: the hook is a figure you keep reading to explain. The rhythm is compressed too: seven-word sentences against the average ten, eight-word paragraphs against thirteen, so most paragraphs are one short line with white space around it. And while emojis stay at zero, he is no minimalist: he leans on bold about four times a post and on hard line breaks, building lists you scan rather than read. In one word, our system calls his style punchy.

The "AI tells" in his style (read this the right way)

Run Lakajev's writing through the patterns people now call "AI tells," and a clear profile appears:

The AI-pattern fingerprint of Matt Lakajev's style

Nearly half his posts close on a question ("Agree?", "What's your number 5?"), and about a third end on a P.S. sign-off ("PS, REPOST and I'll send you a 10 day FREE course"). A smaller share use the "It's not X, it's Y" contrast formula, the most flagged "AI" pattern, plus the occasional "Here's how" opener or generic advice frame.

Do not read it backwards. Lakajev does not write like an AI; AI writes like Lakajev. The closing question and the P.S. read as "robotic" today only because the models trained on high-performing creators and then fired every move at once, in every post. Lakajev uses the closing question because it is the literal mechanism of his comment funnel, and the P.S. because that is where his offer lives. The other half of his fingerprint is what AI cannot stop itself adding: he never opens a line with "Moreover," and never hedges with "it's worth noting that." Intent separates a signature from an AI tell. One last irony: he openly builds with AI, feeding ChatGPT hundreds of thousands of his own DMs, yet insists on the human hand: "Also AI didn't write this. It was me. And if you don't believe me? Ask AI lol."

When he posts

Lakajev publishes about 11 times a week, favorite slot 3 PM in Sydney, with only 7% of his posts in the morning and 23% on weekends. The afternoon skew is unusual: most playbooks chase the early window, which you can pressure-test against our best-time-to-post research, but his data says he wins in the back half of the day. His volume sits near the top of what our posting-frequency study measured. And given how much of his engine runs in the comments (his median post draws 122 of them), staying on top of every reply is the whole game, which is exactly what an engagement feed is for: his conversations, in one place.

What to steal from Matt Lakajev

Engineer the comment, not just the like. His top posts ask for a keyword and earn thousands of comments. A clear "comment X and I'll send it" beats a vague "thoughts?" every time.
Build a signature story and re-run it. The "Age 16... Age 34" timeline reappears again and again and reliably pulls hundreds of likes. Your origin story is an asset, not a one-off.
Open on a number. Half his hooks are a figure ($280k, $180k, 412,193 DMs). A specific number is a promise the reader keeps reading to cash.
Sell to leads, not applause. "Likes are not leads" is his whole thesis. Pick the metric that pays you and optimize for that, even at the cost of vanity.
One strong move per post. The closing question and the P.S. are used where they convert, never six AI patterns stacked. Intent separates a signature from an AI tell.

Study him, then study yourself. With MagicPost you can dig into Matt Lakajev's numbers the way we just did, analyze your own profile with the same depth, and write in the spirit of his style (43 people already do). The data on this page is the product.

Where this data comes from

Everything here is MagicPost's own research. We analyzed 951 Matt Lakajev posts: timing, engagement, topics, writing metrics, and the AI-pattern profile from a 30-post style sample. Every biographical claim is quoted from one of his own public LinkedIn posts and linked to it. Lakajev is not affiliated with MagicPost; his style is one of those MagicPost tracks most closely.

LinkedIn'de büyümek için ihtiyacınız olan her şey LinkedIn. Tek bir yerde.

Kendi sesinizle yazın, fikir bulun, planlayın, analiz edin, etkileşim kurun…
MagicPost yalnızca LinkedIn için geliştirilmiştir.

MagicPost'u Deneyin

Naïlé Titah

MagicPost'ta CEO

LinkedIn algoritmasını bir kez daha değiştirdi. Ve bu sefer, bu dikkat çekici.

Bunu bilmek için iyi bir konumdayım:

LinkedIn'de büyümek için ihtiyacınız olan her şey LinkedIn. Tek bir yerde.

Kendi sesinizle yazın, fikir bulun, planlayın, analiz edin, etkileşim kurun…
MagicPost yalnızca LinkedIn için geliştirilmiştir.

MagicPost'u Deneyin

Naïlé Titah

MagicPost'ta CEO

LinkedIn algoritmasını bir kez daha değiştirdi. Ve bu sefer, bu dikkat çekici.

Bunu bilmek için iyi bir konumdayım:

İlk LinkedIn gönderinizi 5 dakikadan kısa bir sürede oluşturun

MagicPost ile haftada 4 saate kadar tasarruf edersiniz, ilk gönderinizle başlayarak. Daha az zaman yazmaya harcayın ve işinizi büyütmeye daha fazla zaman ayırın.

MagicPost'u Deneyin

Kredikartı yok. Taahhüt yok. Sadece gerçek zamanlı tasarruf.

%100 ücretsiz deneme.

SSS

Who is Matt Lakajev?

An Australian LinkedIn creator and founder of Seven Figure Creators, based in the Greater Sydney Area, with about 112,000 followers. By his own account he is a high school dropout who, after a 2018 mental breakdown and a $180k loss building his business, became, in his words, the "No.1 lead generation expert in Australia."

How does Matt Lakajev make money?

By his own public posts: coaching and programs for founders and creators (he reports closing "$3,320,000 on LinkedIn" and coaching 1,500 to 1,800 founders), plus lead magnets, books and custom AI tools that funnel into his offers.

How often does Matt Lakajev post on LinkedIn?

About 11 posts a week, most often around 3 PM Sydney time, with Wednesday his most frequent day and 23% of his posts on weekends.

Does Matt Lakajev write with AI?

He openly builds with AI, famously feeding ChatGPT hundreds of thousands of his own DMs, while insisting the writing is his ("Also AI didn't write this. It was me"). The twist: AI tools learned their habits from creators like him, which is why his most-used moves, the closing question and the P.S. call-to-action, get mislabeled as "AI tells" when they are really his comment funnel at work.

Is Matt Lakajev still growing on LinkedIn?

His follower count keeps climbing, but his median likes per post have come down (about 283 in 2024 to 149 in 2026), consistent with a creator who openly calls followers a "vanity metric" and optimizes for comments and leads rather than likes.

Can I write like Matt Lakajev?

You can learn the mechanics: MagicPost learns a creator's style (length, rhythm, number-led hooks, signature moves) and helps you write in that spirit, in your own voice.

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LinkedIn'de büyümek için ihtiyacınız olan her şey LinkedIn. Tek bir yerde.

Kendi sesinizle yazın, fikir bulun, planlayın, analiz edin, etkileşim kurun…
MagicPost yalnızca LinkedIn için geliştirilmiştir.

MagicPost'u Deneyin

Naïlé Titah

MagicPost'ta CEO

LinkedIn algoritmasını bir kez daha değiştirdi. Ve bu sefer, bu dikkat çekici.

Bunu bilmek için iyi bir konumdayım:

LinkedIn'de büyümek için ihtiyacınız olan her şey LinkedIn. Tek bir yerde.

Kendi sesinizle yazın, fikir bulun, planlayın, analiz edin, etkileşim kurun…
MagicPost yalnızca LinkedIn için geliştirilmiştir.

MagicPost'u Deneyin

Naïlé Titah

MagicPost'ta CEO

LinkedIn algoritmasını bir kez daha değiştirdi. Ve bu sefer, bu dikkat çekici.

Bunu bilmek için iyi bir konumdayım:

İlk LinkedIn gönderinizi 5 dakikadan kısa bir sürede oluşturun

MagicPost ile haftada 4 saate kadar tasarruf edersiniz, ilk gönderinizle başlayarak. Daha az zaman yazmaya harcayın ve işinizi büyütmeye daha fazla zaman ayırın.

MagicPost'u Deneyin

Kredikartı yok. Taahhüt yok. Sadece gerçek zamanlı tasarruf.

%100 ücretsiz deneme.

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His story, in his own posts

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What he actually talks about

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Who he writes for

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His best posts of 2026

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