AuthoredUp features

Now, let’s get to the point. What are the main features and, most importantly, the functionalities that AuthoredUp offers? Here’s what you’ll have access to if you choose a plan.

1. Content Editor

The first feature you'll find in AuthoredU is the editor.

It enables you to effortlessly draft and create modifications in your LinkedIn posts.

Right next to it, you can preview a real-time view of your post on LinkedIn and see how it will appear on your phone, tablet, or computer before publishing.

It even includes a "see more" feature to show how your hook will appear, creating a more stop-scroller effect.

This feature also helps you craft one with their “hook generator,” which proposes different introductions or conclusions for your posts.

Additionally, it includes snippets that enable quick insertion of signatures, CTAs, and special characters by selecting text in the editor.

2. Save your drafts

The next feature they offer is the "Drafts" feature. As the name suggests, this feature helps you save posts that you have already started writing but have not finished.

It can be very beneficial for saving posts that you are unsure about posting but still want to keep for future modifications.

Another interesting aspect is that they offer the ability to categorize your drafts using tags, making it easier to recall the content's topic.

This also allows you to track the status of your drafts and see when they were last updated by you or any team member.

3. Schedule your content on a calendar

In the same dashboard, we can also find the "Content Calendar" feature.

The calendar feature makes it easier to plan your content strategy and expand your reach by ensuring a consistent posting schedule.

Furthermore, for each published post, you can preview it and access detailed statistics such as impressions and reactions, which enhances your ability to effectively monitor and analyze post performance, facilitating better organization and tracking of your results.

But if you haven’t started scheduling your posts yet, you’re missing out on something.

You can begin by scheduling directly on LinkedIn, which is a huge time saver.

Eventually, you might move to another tool that provides a content calendar to have all the posts on one platform, but you won't have the same calendar visualization as with AuthoredUp.

This allows you to increase your reach on LinkedIn by scheduling posts at optimal times, ensuring your content gets the visibility it deserves.

4. Analytics

This is one of the most important features in AuthoredUp: the analytics tool.

In a user-friendly manner, it allows you to view metrics such as engagement rates and click-through rates.

It calculates these metrics and displays them in graphs, such as the “Growth Timeline,” to help you visualize your growth over time.

The analytics tool helps you measure the reach of your posts and track engagement, allowing you to make data-driven decisions to improve your strategy.

Furthermore, the detailed insights are valuable for making data-driven decisions and optimizing our LinkedIn presence, ensuring that our content consistently resonates and creates engagement with the target audience.

But before considering an external tool, you can begin by viewing your analytics directly on LinkedIn.

And if you're unsure how to access your analytics, here's a tutorial: View LinkedIn Analytics Tutorial.

While LinkedIn's built-in analytics are useful, there are other tools like MagicPost that provide even more advanced analytics.

These tools can offer extra insights and more detailed reports to help you refine your strategy and improve your LinkedIn performance even further.

5. Text metrics

Rarely seen on other platforms, AuthoredUp offers insights into text metrics such as character count, word count, estimated reading time, and overall readability score for your posts.

This feature is particularly beneficial and key for copywriters and journalists who are continuously refining their work to create higher-quality content.