Content Creation
Margot Daugieras
Last updated: Apr 11, 2025
LinkedIn’s limit for posts is 3,000 characters. But using all the available characters doesn’t mean you’ll get more engagement.
So, how long should a LinkedIn post be?
If your post is too short, it may lack info. In this case, it may be vague and forgettable.
If your post is too long, people may lose interest before they get to the main point.
That’s why you should focus on finding the best LinkedIn post length. Not just for getting your network’s attention but also for getting them to engage.
We’ll break down how long a LinkedIn post should be and how to optimize it for more visibility.
What’s the Ideal Length for a LinkedIn Post?
As a platform with many professionals, a lot of LinkedIn members are here to dig into detailed quality information and connect with others on a personal level.
So, does a LinkedIn post’s length really matter?
The ideal LinkedIn post length may not exist. It depends on your audience and what engages them with your content.
Depending on the post format, how long your LinkedIn post is could impact its performance.
A short, punchy post won’t help you establish yourself as an industry leader, while a 2,000-character post might be too much for sharing a quick tip.
To find that sweet spot, let’s analyze the most common LinkedIn post types and their ideal length.
Types of LinkedIn Posts and Their Ideal Length
LinkedIn users can utilize features on the platform that are more aligned with their goals and objectives. Take, for example, LinkedIn articles and LinkedIn newsletters. A LinkedIn article can contain 110,000 words compared to the 3000-word capacity of the feed post.
Let's break down the different types of LinkedIn posts and their ideal lengths.
1. LinkedIn Feed Posts
The recommended length for a LinkedIn feed post is between 1,300 and 2,000 characters. However, you should adjust the length based on your topic and goal.
To get more LinkedIn impressions, your post should have between 1,900 to 2,00 characters.
2. LinkedIn Carousels Best Length
Carousels can be your secret weapon for keeping readers hooked without overwhelming them with long messages.
But how many slides should a carousel have?
The ideal length for a LinkedIn carousel is between 6 to 10 slides. To get more likes, shares, and comments, the first slide should be your hook. The last slide should include a clear call to action, encouraging your audience to follow, comment, or visit your website.
To keep your slides looking clear, write 25-50 words per slide. This makes it easy for LinkedIn members to understand the key message without losing interest.
LinkedIn Videos Best Length
According to LinkedIn, you should keep your videos under 30 to increase brand awareness and consideration. Videos shorter than 30 seconds
For brand awareness and consideration, keep your videos under 30 seconds. According to LinkedIn, shorter videos have a 200% increase in view completion rates.
How much time do you have to get your network’s attention?
LinkedIn says you should show your audience what you want them to see in the first 10 seconds. After the first 10 seconds, engagement drops off.
However, you can test longer videos when sharing a story about customer success or an exclusive offer. LinkedIn suggests using videos between 30 to 90 seconds when aiming for broader marketing goals.
4. LinkedIn Articles & Newsletters
LinkedIn articles and newsletters are another great way to dive deep into topics with your audience.
Think of LinkedIn articles as a blog. Use it to share detailed expertise and opinions.
On the flip side, LinkedIn Newsletters are similar to emails that your audience subscribes to receive. Get creative and experiment with these content types to connect with your audience on a deeper level.
Aim for around 1,900 to 2,200 words for a start, and keep in mind that, it's all about delivering quality content rather than overwhelming with quantity.
What Should You Consider Besides LinkedIn Post Length?
When it comes to LinkedIn engagement, your post length is just one of the factors that you have to consider.
So, what else should you focus on to get your network’s attention?
1. Always Start With a Hook
Sometimes, it’s not that your post is too long. You are probably not making your audience interested in what you have to say.
Grab your audience’s attention with an engaging hook. This could be a concise summary of your entire post, a reflective question or compelling statistics.
Pro tip: Use MagicPost’s free LinkedIn hooks generator to write the best opening for your post.
2. Add Visuals
On LinkedIn, posts with visuals are magnets for attention. Carefully chosen visuals like images, infographics, or even memes can help catch your audience's attention while they’re scrolling through the feeds.
3. Resonate With Your Audience
Whether long or short, the emphasis should be on creating quality content that captures the interest of your audience. Don’t worry too much about the length of your LinkedIn post. Instead, focus on making it relevant to your audience.
Create posts that are educative, informative, or entertaining.
Make It Easy to Read
Ever found yourself reading a post because it came in bullet points instead of in long paragraphs?
This is a neat trick most LinkedIn creators employ to keep their audience hooked in their posts. And you should give it a try too.
Break long paragraphs into shorter ones or use bullet points or numbers to organize your content. It's like serving bite-sized pieces of information that are easy to digest.
5. Post Consistently
Most LinkedIn experts will ask you to consider the time as the lifespan of every LinkedIn post is generally 24 hours. Whether sharing quick tips or longer thought leadership posts, regularly posting keeps you visible in your network’s feed.
FAQ
What is the best length for a LinkedIn post?
The best LinkedIn post length is between 1,300 to 1,900. Keep your posts shorter for quick tips to boost engagement, and write around 1,900 characters for longer stories or insights.
Do longer LinkedIn posts perform better?
Sharing longer LinkedIn posts will not necessarily get you more likes, comments, and shares. You still have to keep your content engaging and relevant.
What’s the best length for a LinkedIn video?
Your LinkedIn video shouldn’t be longer than 30 seconds. You can try longer videos when addressing more complex topics, but make sure to get the viewers’ attention in the first 10 seconds.
How many slides should I add to my LinkedIn carousel?
To get more engagement, your carousel should have between 6 to 10 slides. Include a strong hook to your first slide and a clear CTA on the last one.
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