Posting Best Practices
Alice Malby
Last updated: Jul 3, 2024
Are your LinkedIn posts not getting the attention they deserve? Tired of posting on LinkedIn without results? Want to boost your LinkedIn engagement? Then you’re probably overlooking some key elements that would help you maximize the impact of your posts.
With our comprehensive guide, you’ll soon master the art of posting on LinkedIn and, most importantly, getting engagement on your posts. Let’s unlock the secrets to LinkedIn success with just a few best practices tailored for solopreneurs!
TL:DR; Use diverse content, maintain a consistent posting schedule, provide value, post at optimal times, engage with comments, and network. Start planning and posting today to drive growth and build valuable connections.
Crafting Effective LinkedIn Posts
The first thing you might not be getting quite right is the contents of the posts themselves. They need to be engaging, interesting, and either teach your audience something or make them feel something. Make sure you understand what makes your audience tic, so that you can tailor your content to address their needs, interests, and pain points.
While birthday wishes and industry news are fine, they won't set you apart. Focus on creating high-quality content that:
Provides Value: Offer actionable advice, industry insights, or helpful resources that solve your audience's problems.
Sparks Conversation: Pose thought-provoking questions, share a surprising fact, or offer a unique perspective to ignite discussion.
Connects on an Emotional Level: People connect with stories. Share personal anecdotes, celebrate successes (big or small), or offer words of encouragement to resonate with your audience.
❗Remember: The goal is to stop the scroll and make viewers pause, think, and engage with your content.
Types of Content
The key to captivating your audience is variety. Experiment with different LinkedIn formats to see what resonates best:
Text Posts: The bread and butter of LinkedIn. Craft concise, informative posts with clear calls to action. Use bullet points, numbered lists, and bolding for easy readability.
Images: A picture is worth a thousand words (or likes!). Use high-quality, relevant images to grab attention and complement your text. Infographics, carousels, charts, and data visualizations can be particularly effective for conveying complex information.
Videos: The king of engagement! Short, captivating videos can skyrocket your reach. Share explainer videos, behind-the-scenes glimpses, or quick tips related to your expertise. Remember: Keep videos concise – aim for under two minutes to hold viewers' attention.
Remember that visual appeal matters, so when using images, don't settle for blurry selfies or generic stock photos. Instead, choose visuals that directly relate to your content and resonate with your target audience. Invest in high-resolution images or create your own graphics using design tools like Canva.
Top 8 Best Practices for LinkedIn Growth
Crafting compelling content is just the first step. To truly thrive on LinkedIn, you need a strategic approach. Here are 8 best practices to keep in mind to skyrocket your growth:
Speak Their Language: Ditch the jargon and write in a conversational style that resonates with your audience.
Create Captivating Expert Carousels: Leverage carousel posts to share in-depth insights, step-by-step guides, or case studies. They're perfect for breaking down complex information into bite-sized pieces. We have published a full article on creating powerful carousels, so don't hesitate to consult it.
Engage Before and After Posting: Don't just hit publish and leave! Start generating interest by interacting with your network 30 minutes before you share your content, then keep the conversation going after you post.
Consistency is King: You’ll hear this everywhere, but that’s because it’s true. Develop a content calendar and aim for 2-3 high-quality posts per week.
Share Valuable Content: Offer actionable advice, industry insights, or helpful resources that solve your audience's problems.
Showcase Your Expertise: Establish yourself as a thought leader by sharing your knowledge and expertise. Publish articles, participate in industry discussions, and showcase your unique perspective.
Engage: Don't just broadcast – actively engage with your network! Respond to comments on your posts, join relevant conversations, and participate in group discussions.
Network: Actively connect with industry leaders, potential clients, and like-minded professionals. Engage with their content, offer insightful comments, and build meaningful relationships.
Begin Your LinkedIn Posting Today
Ready to take your LinkedIn game to the next level? By simply applying these best practices, you can achieve just that.
This guide has equipped you with the knowledge and strategies to craft compelling content, master posting schedules, and leverage the platform's full potential. Now it's time to take action!
Remember, success on LinkedIn is a marathon, not a sprint. By consistently applying these best practices and injecting your unique entrepreneurial voice, you'll cultivate a thriving online presence that fuels your business growth and connects you with a world of opportunity.
So, what are you waiting for? Start posting today!
