Posting Best Practices
Yasmina Akni Ebourki
Last updated: Nov 6, 2024
Whether you've been posting on LinkedIn for a while or you're just getting started, you'll notice that a lot of people have totally different writing styles.
Plus, the character limit on LinkedIn really comes into play when you're sharing your content.
Let me break down how those limits work and how the structure of your posts can make a big difference.
I’ll also share how you can use AI to help improve certain aspects of your posts.
TL;DR: LinkedIn posts have a character limit of 3,000, but quality and structure are crucial for engagement. Use clear, concise sentences and strong hooks to attract attention. Incorporate tools like MagicPost to streamline content creation, ensuring your posts are optimized for visibility with data-driven insights.
What is the LinkedIn post character limit?
If you’re here, you’ve probably wondered whether your LinkedIn posts are long enough and if your current structure is why they’re not performing well.
Let me fill you in on all the limitations LinkedIn has, including the character limits.
I’ll also share what the ideal post length is based on what’s worked for other content creators, and how to maintain a structure that makes people want to read your posts.
LinkedIn post character limit: 3,000 characters
To get straight to the point, the maximum number of characters you can use in your LinkedIn posts is 3,000.
However, this applies only to standard posts, not to articles, which have a higher character limit.
The key isn’t just the number of characters but the quality of your message. Filling up the entire 3,000 characters can make your post too lengthy, which might deter readers.
Keep in mind that, depending on what you include in your post, the optimal length may vary to avoid overwhelming your audience.
For example, if you look at posts from Lara Acosta—currently one of the most popular content creators on LinkedIn—you’ll see her posts often hover around 200 characters when she includes a motivational quote or video, as she’s combining different formats.
On the other hand, longer posts from Jasmin Alic can reach up to 472 characters, but they still maintain an easy-to-read style with engaging storytelling that grabs your attention from the get-go.
Why Structure Matters More Than Length
Now that we’ve clarified the character limit, what truly makes your voice impactful and helps you reach more people—and achieve the numbers you’re aiming for isn’t just the character count.
It’s all about the structure you use in your posts.
Well-structured posts make it easy for people to read, save, share, and engage with your content.
Importance of Content Structure for readability and engagement
That’s why it’s so important to have a LinkedIn structure that resonates.
If you look closely and analyze the posts from the top creators on LinkedIn, you’ll notice they don’t just throw together lengthy paragraphs that leave readers bored.
Instead, they use short, clear, and concise sentences that speak directly to their audience. They address common problems and evoke emotions.
No matter your industry or business, you can tap into this approach because you’ll be speaking directly to your audience and creating an emotion within them.
Plus, you can analyze successful posts from creators in your industry to see what works and adapt those techniques to your own content.
Boost engagement using Hooks and Bullet Points
Now, let’s dive into structure.
As I mentioned, most posts you’ll see on LinkedIn cover various topics, with people sharing their personal brands. But what really makes a post effective is how it’s crafted—it should feel easy to digest, with short sentences that invite readers in.
One great way to do this is by using bullet points to break up paragraphs into bite-sized ideas.
This not only makes your writing clearer, but it also helps you communicate in a more conversational tone with simpler words that resonate with your audience.
On top of that, there are two key details that can boost engagement and visibility for your post.
First, start with a strong hook.
The hook is essentially the opening line or phrase that grabs attention and piques curiosity, making readers want to dive deeper into your post.
You can get inspired by analyzing successful hooks from other posts, or even creating your own list.
Secondly, wrap up your post by clearly stating what you want your reader to do after they finish.
This is a well-known marketing tactic. Don’t just end your post without a dot; instead, ask a question or include a statement that encourages conversation.
You want to spark a reaction, whether that’s surprise, anger, or even excitement.
The sky’s the limit when it comes to creativity! The more authentic you are in your writing, the more people will connect with you, identify with your message, and keep turning back for your unique style.
Optimal LinkedIn Posts with AI
Now, it’s true that mastering good techniques, developing an engaging style, figuring out the right topics to discuss, and maintaining a consistent presence on LinkedIn takes a lot of time.
But there are definitely ways to speed up the process, especially by leveraging artificial intelligence or AI , which is the big trend of this decade.
Optimize structure and engagement with MagicPost
Using content generators specifically designed for LinkedIn not only saves you a ton of time, but also provides you with a well-defined structure and guidelines for what to do and what to avoid.
Take MagicPost, for example, this tool is favored by many content creators, like Matt Barker.
You simply enter the topic or subject you want to cover, add a few details if you’d like, and the generator creates a post that aligns with your style.
It includes a strong hook and wraps up with a clear call to action. This is a superfast way to optimize your time and generate posts that may need a little tweaking but are still high-quality and effective on LinkedIn.
By using this tool, you’re already adapting to the current writing norms that work best on the platform.
Analyze your content to maximize impact within limits
One of the great advantages of using these content-generating tools is that they don’t just whip up your post in seconds; they also help you stay within your desired character limits to optimize your message.
For instance, MagicPost includes a metrics feature that goes beyond just counting views and comments—things you can easily check on LinkedIn.
It offers much more advanced metrics to help you refine your strategy.
For example, it shows you which formats have performed best and tracks everything related to a specific topic.
You can also see the best times you’ve posted when engagement was highest. When you dive into the insights, it provides a comprehensive summary of the characteristics of your top posts.
You can find out whether images, carousels, or videos performed best, as well as the optimal day, time, and topic. It even helps you categorize hooks to see what really grabs attention, so you can reuse effective elements in future posts.
The point is that while publishing content is important, paying attention to metrics is equally crucial.
Analyzing your past posts and keeping only the valuable insights will help you avoid repeating the same mistakes.
