Posting Best Practices
Yasmina Akni Ebourki
Last updated: Jan 17, 2025
Emojis and symbols are no longer just for casual chats—they’re powerful tools for maximizing engagement and adding personality to your LinkedIn posts.
Whether you're highlighting a key takeaway, guiding readers' attention, or simply making your content more visually interesting, emojis can strengthen your message without compromising professionalism.
TL;DR: Emojis and symbols can make your LinkedIn posts more engaging, visually appealing, and aligned with your personal brand. Use them strategically to highlight key points, guide your audience, and create a polished, approachable tone. Avoid overuse, and choose symbols that fit your message and brand personality.
Why Use Emojis and Symbols on LinkedIn?
Why all the fuss about emojis? Do they really make a difference in LinkedIn posts?
First, the idea that LinkedIn posts need to be overly formal and overly polished is becoming outdated.
What works now is a more approachable, bite-sized style of content—which is easy to digest yet still impactful.
Emojis can help add personality to your posts, making them feel more relatable and engaging.
They can also act as visual cues, breaking up blocks of text, highlighting key points, or adding a touch of fun without compromising professionalism.
Think of them as tools to guide your reader’s eye, emphasize your message, and make your content stand out in a busy LinkedIn feed.
And let’s be honest, who doesn’t love a little ✨ flair ✨ now and then?
How emojis enhance LinkedIn posts and engagement
Many creators use symbols and emojis in their LinkedIn posts so consistently that they’ve become an integral part of their personal branding.
A specific color, symbol, or emoji can make your identity more recognizable and leave a lasting impression.
For example, Jasmin Alic frequently includes ♻️ at the end of her posts to encourage readers to reshare her content.
This small yet thoughtful touch reinforces her call-to-action (CTA) and makes her posts instantly familiar to her audience.
Similarly, some creators use signature phrases or emojis to add a conversational and relatable tone.
Take "Good luck, LinkedIn friend! ❤️" as an example, it’s warm, friendly, and makes the audience feel personally connected.
How to Add Emojis to Your LinkedIn Posts
If you're ready to enhance your LinkedIn posts with emojis, you're on the right track!
The key is knowing how to use them effectively to complement your message without overpowering the content or distracting your readers.
Here are some tips to keep in mind when adding emojis to your LinkedIn posts:
Adding emojis to your posts is simple and straightforward.
When you begin creating a post on LinkedIn, you'll notice an emoji icon located at the bottom-left of the post creation box.
By clicking on this icon, you'll see a selection of emojis to choose from. From there, you can select the emojis that best align with your message and seamlessly incorporate them into your post.
This feature makes it easy to personalize your posts and create a more engaging and visually appealing experience for your audience.
Adding emojis directly from MagicPost
Another way you can add emojis to your posts is through MagicPost, and there are two simple ways to do it:
First, if you already have a text or template you like, you can easily add it to the MagicPost templates.
Once you’ve done that, you’ll notice that it automatically inserts the same emojis that creators like Jasmin Alic often use, making it even easier for you to add personality to your content.
Alternatively, you can add emojis directly while editing your post.
MagicPost also offers other features, such as adding bold, italics, and more, to further enhance your post’s format.
This makes it super convenient to create polished, engaging posts with just a few clicks!
Using your keyboard to add emojis on desktop and mobile
On mobile devices, adding emojis to your LinkedIn posts is as simple as it is on other social media platforms.
You can easily access your keyboard’s emoji function by tapping the smiley face or symbol icon, which is typically found near the space bar on most smartphones.
From there, you can browse through the available emojis and select the ones that best fit your message.
On desktop, the process may vary slightly depending on your operating system.
For Windows, you can press the Windows key + period (.) or Windows key + semicolon (;) to open the emoji panel.
On a Mac, the shortcut is Command + Control + Space. Once the panel is open, you can quickly search and insert emojis directly into your post, making it just as easy as on mobile.
Best Symbols to Use on LinkedIn
When creating structured lists in your LinkedIn posts, using bullet symbols can really help make your content more digestible and visually appealing.
However, it’s important to know which symbols to use to make it even more engaging.
Popular bullet symbols for structured lists
Some of the most popular symbols you can use are:
👉: The pointing hand directs your readers' attention. It's perfect for highlighting important actions or calls to action (CTAs).
✅: The checkmark is perfect for confirming items or marking something as completed. It conveys approval, progress, or accomplishment—ideal for checklist-style posts or success-related content.
: The classic bullet point is universally recognizable and widely used for structured lists. It gives a clean and organized look.
1️⃣: Numbered bullets are great for step-by-step instructions or ordered lists. They add clarity and a sense of progression, making it easier for your audience to follow your content in order.
✔️: Similar to the checkmark, but with a stronger, more affirmative tone. It’s great for emphasizing key takeaways in your post.
↳: The downward arrow gives a sense of direction or continuation. It’s perfect for guiding readers to the next point, like a deeper explanation or an important note.
→: The right arrow suggests movement or progress. It’s ideal for signaling a transition, suggesting next steps, or guiding your reader forward through your post.
These symbols don’t just make your post look better—they also improve readability, emphasize important points, and create a flow that keeps your audience engaged!
Minimalist symbols for professional formatting
When it comes to professional posts on LinkedIn, less is often more.
Using minimalist symbols can add a touch of structure and personality to your content without overwhelming the message.
These symbols are subtle yet effective, helping to guide your readers through your post while maintaining a polished, professional appearance.
Here are some minimalist examples from industry leaders to inspire your next LinkedIn post:
1. Jasmin Alic
Jasmin Alic, one of the most popular content creators on LinkedIn, effectively uses emojis and symbols to enhance readability, connect with emotions, and drive engagement.
In his posts, you’ll often find numbered lists (1, 2, 3) and arrows that structure the content, making it easy to follow.
This approach, combined with a conversational tone, short impactful sentences, and inspiring questions, creates a personal connection with his audience.
The strategic use of emojis and symbols reinforces his motivational and supportive brand voice, striking a balance between professionalism and relatability.
In Morgan's case, his post is even more minimalist, using symbols like ↳ and ➠ to structure content, highlight key insights, and guide the reader through actionable points.
The ↳ symbol is consistently used to list foundational principles, creating a clean and professional look while maintaining readability.
The ➠ symbol signals a shift to a real-world example, helping to contextualize the broader advice.
The use of symbols enhances the post's clarity and engagement without overwhelming the professional tone.
3. Chris Donnelly
Finally, let’s look at a great example from Chris Donnelly, who has mastered a distinct writing style that perfectly blends branding with the use of emojis and symbols.
Emojis like 🪝, 🗣️, and ✍🏻 are placed at the start of key sections, matching the theme of the content and serving as visual cues to draw the reader’s eye.
He also uses numbered lists and bullet points to keep the post structured and easy to skim.
Chris ties emojis to his personal branding, such as the ♻️ symbol in his call-to-action for reposting, making the content both memorable and actionable.
By avoiding flashy formatting and keeping the design clean, his posts maintain a professional yet engaging tone that captures attention effectively.
