Nowadays, ideas are exchanged, industries are transformed, and careers are built through LinkedIn. It became way more than just a professional networking platform.

But among the millions of users who interact on this global stage, like Youtube, Instagram or any other social media, a select group rises above the rest—those who consistently share their knowledge, spark meaningful conversations, and inspire others. These influential professionals are known as LinkedIn Top Voices.

If you’ve seen a blue badge on certain profiles, you might wonder: What does it signify? Is it just a marker of popularity or something deeper?

These are good questions and if you want to know more, we'll break down what it means to be a LinkedIn Top Voice. How to become one, and if it’s worth pursuing. You are about to enter a world within a world so get ready!

TL;DR: LinkedIn Top Voices are professionals recognized for consistently sharing insightful content that sparks meaningful conversations and influences their industry.

What Are LinkedIn Top Voices?

Imagine scrolling through LinkedIn and encountering a post so insightful and valuable that you can't help but pause, hit "like," and join the conversation—chances are, it's from a LinkedIn Top Voice.

The LinkedIn Top Voices program is an exclusive, invitation-only recognition given to professionals who consistently share high-quality content that not only sparks meaningful conversations but also challenges norms and empowers the professional community.

These individuals are more than just popular; they are thought leaders who break down complex industry trends, share personal experiences that resonate widely, and offer guidance that helps others navigate their careers.

Selected across various fields—such as marketing, technology, education, and entrepreneurship—Top Voices shape industry conversations, foster community learning, and inspire change.

Vetted by LinkedIn’s editorial team to meet high standards of trust, they provide reliable, original content that aligns with LinkedIn’s mission of connecting professionals with opportunity.

How Are LinkedIn Top Voices Selected?

Curious about that blue badge? It’s not about one viral post or follower spikes—LinkedIn looks for something deeper. Here’s the scoop:

Content Quality: Top Voices share insights that are timely, relevant, and thought-provoking. Their content sparks conversations and makes people think, “Wow, I hadn’t thought of that!”
Engagement: It’s not just about likes; it's about building genuine communities where real conversations happen. LinkedIn values creators who foster meaningful connections and return visits.
Consistency: Top Voices show up regularly, delivering reliable content. Consistency builds trust, keeping their audience engaged.
Industry Impact: Beyond LinkedIn, Top Voices influence their industries, shaping conversations and inspiring others. They’re recognized leaders who make waves both online and off.

These factors ensure that LinkedIn Top Voices span diverse fields, from marketing to tech, education, and beyond.

Why Being a LinkedIn Top Voice Matters

So why does being a LinkedIn Top Voice matter? For one, it’s a significant boost to your professional brand. Having that badge on your profile tells others that you are a trusted source of industry knowledge and someone who actively contributes to professional conversations.

But it’s not just about the badge. Being a Top Voice opens doors. It can lead to speaking opportunities, partnerships, and increased visibility within your industry. You’re not just another LinkedIn user—you’re a recognized authority.

This recognition can significantly boost your credibility and opportunities, making you stand out to recruiters, collaborators, and potential clients.

How to Become a LinkedIn Top Voice

Now, let’s get to the million-dollar question: how can you become a LinkedIn Top Voice? While there’s no guaranteed formula, there are several strategies that can significantly increase your chances :

Content Consistency: We’ve talked about this earlier with the metaphor of Rocky: consistency is key. You can’t post sporadically and expect to get noticed.
Create a content calendar and stick to it. Aim to post at least a few times a week, and make sure that every piece of content you share is well-thought-out and valuable to your audience.
Engage With Your Audience: Don’t just post and disappear. Engage with your audience by responding to comments, participating in discussions, and even initiating conversations on other people’s posts.
LinkedIn values engagement, so be there. Be present. Use your voice intelligently and always to add value.
Share Unique Insights: Don’t just repost news articles or share generic advice— Please, don’t be this person.
Offer something unique—whether it’s your take on the latest industry trends, an experience you had that others can learn from, or fresh ideas that challenge the status quo. Top Voices stand out because they offer something that others don’t.
Use Tools Like MagicPost: Consistent posting can be a challenge, even a struggle sometimes… but there are tools out there that can help.
For example, MagicPost can automate your posting schedule, ensuring that you’re consistently sharing valuable content without the hassle of manual posting. Leveraging automation tools can free up your time to focus on creating high-quality content and engaging with your audience.
Build Relationships With Other Influencers: We tend to forget that LinkedIn is basically a social networking site. Take the time to build real relationships with other influencers in your industry.

Share their content, engage with their posts, and collaborate when possible. LinkedIn is a community, and Top Voices are often those who have strong relationships within that community. Use it well!

Examples of LinkedIn Top Voices

To give you an idea of what it takes to become a LinkedIn Top Voice, let’s look at a few examples:

Steven Bartlett: The Diary of a CEO has the second largest weekly audience in the UK, which lays the foundation for Steven Bartlett's influence.

So, it's only natural to see him as a LinkedIn Top Voice. His aura, influence, track record, and the diversity of sectors he impacts make him a highly influential figure in the business world.

Justin Welsh: Justin Welsh isn’t just an entrepreneur; he’s a one-man force who turned his journey into a $10 million business and a roadmap for others.

As a LinkedIn Top Voice, Justin simplifies complex ideas on personal branding, audience growth, and business success, while fostering a strong sense of community.

Through his self-guided courses, he’s helped thousands of entrepreneurs thrive, making him one of LinkedIn's most influential voices.

Hanna Larsson: This young entrepreneur didn’t become a LinkedIn Top Voice by chance—she earned it by sharing expert advice on scaling startups, building sales teams, and crafting winning go-to-market strategies in SaaS and tech.

But Hanna doesn’t stop there. Beyond business, she’s a strong advocate for gender equality, sparking discussions on equal pay, diverse teams, and maternity leave, blending business insights with a passion for social change.

The Future of LinkedIn Top Voices

Buckle up, because the future of LinkedIn Top Voices is anything but boring! As LinkedIn continues to evolve, so does the Top Voices program. With new content formats like LinkedIn Stories and Live Video taking off, the criteria for becoming a Top Voice will definitely level up. It's no longer just about great posts—now it's about being a LinkedIn all-rounder.

Diversity and inclusion are also at the forefront of LinkedIn’s vision, meaning we’ll likely see more diverse voices getting the spotlight. Expect to see underrepresented groups and industries finally getting the platform they deserve.

And let’s not forget about those ever-changing LinkedIn algorithms. To stay on top, Top Voices will need to keep their content fresh, relevant, and engaging. Staying ahead of the curve is the name of the game—so get ready to adapt, evolve, and keep those insights coming!

The Top Favikon Creators

While LinkedIn Top Voices is the platform’s official recognition, there are other ways to measure influence on LinkedIn. Favikon, for example, is a tool that ranks creators based on their statistics, including engagement rates, follower growth, and content performance.

Favikon’s ranking system provides a more data-driven approach to identifying top creators on LinkedIn. While it may not carry the same prestige as the Top Voices badge, being recognized as a top creator by Favikon can still boost your credibility and visibility on the platform.