How to Write Like Matt Barker

Content Creation

Yasmina Akni Ebourki

Last updated: Dec 4, 2024

Let me introduce you to one of LinkedIn’s top copywriters—an expert who has mastered the art of crafting engaging content and building a strong community through a unique approach.

Yes, I’m talking about Matt Barker, a LinkedIn copywriter whose posts prove that you don’t need images, videos, or carousels to make a real impact.

Let’s dive deeper into his posts, writing style, hooks, and more, so we can extract valuable insights and apply them to your own content strategy.

TL;DR: Matt Barker is a master copywriter on LinkedIn, known for his distinctive writing style that combines brevity, clarity, and consistency. His content focuses on copywriting, content marketing, and LinkedIn strategies, often blending personal branding with educational insights. With a consistent posting rhythm, effective hooks, and a mix of carousel posts and text-based content.

What Makes Matt Barker’s LinkedIn Writing Style Stand Out?

Several factors make Matt Barker’s LinkedIn profile stand out, not only attracting followers but also turning those posts into tangible business results.

What truly sets Matt apart is his distinctive writing style, which effectively captures attention and drives real results on LinkedIn, all by focusing on the power of his words.

Like other successful creators such as Steve Bartlett and Lara Acosta, Matt Barker has developed a unique approach, a strong visual identity, and much more that makes his content truly resonate with his audience.

Key Elements of Matt Barker’s LinkedIn Style

As previously mentioned, Matt Barker is an experienced copywriter who has honed a distinctive writing style that makes his content stand out from the crowd.

With over 154,000 followers, Matt has transformed his content into a successful business, building a strong personal brand and delivering tangible results through his posts.

One of the most recognizable features of his style is his visual identity.

For example, when you come across a carousel with beige and black tones, large fonts, and a clean, organized structure, it’s instantly recognizable as Matt’s work.

His carousels stand out due to their consistent format—well-designed with clear and digestible information.

He doesn’t limit himself to just 8 slides; some of his carousels extend up to 24 slides, offering more in-depth explanations.

The use of dark, almost cartoon-like backgrounds enhances his visual branding, making his content memorable and instantly identifiable.

However, the key takeaway here is not to replicate his branding, but to understand how a simple and consistent approach has helped Matt stand out in a crowded space. This strategy permeates all of his content.

Matt’s focus is primarily on copywriting coaching, content marketing, and LinkedIn strategies.

Occasionally, he shares insights on entrepreneurship and personal experiences, adding a more human element to his posts.

He maintains a powerful publishing rhythm, posting up to 12 times a week—sometimes even twice a day.

His writing is direct, concise, and structured to drive engagement.

Most of his posts are around 131 words, though some extend to 400 characters.

This means his posts aren’t long and drawn out like those of some other creators, such as Jasmin Alic, for example.

Instead, they are organized with clear paragraph structures, bullet points, and a strong, compelling message from start to finish.

Essentially, his art lies in keeping posts simple, short, and direct. While not every post ends with a call to action, they always leave readers with something to reflect on, often sparking comments or reposts.

Top 10 Hooks from Matt Barker

As a skilled copywriter, Matt Barker’s hooks stand out from the typical ones we often see on LinkedIn.

His hooks are not just catchy but are strategically designed to grab attention, spark curiosity, and drive engagement.

Let’s analyze the key elements that make his hooks so effective.

Matt’s post with the most likes focuses on personal branding.

It reveals something personal—his wedding announcement—and that connection with his audience is one of the reasons why it resonated so much.

This post has garnered 2,083 likes and more than 700 comments, proving the power of authenticity in hooking an audience.

Right behind it is his post titled "How to Dominate LinkedIn in 2024." This hook works effectively by offering a clear, valuable promise for the future.

It creates curiosity and is supported by a highly detailed 23-slide carousel that breaks down practical strategies for dominating LinkedIn.

The post has received over 1,700 likes and more than 500 comments, highlighting its effectiveness in sparking conversation and engagement.

Another powerful element of his hooks is their visually striking structure.

Here are the Top 10 hooks from Matt Barker that you can apply to your LinkedIn content:

"How to dominate LinkedIn in 2024 by writing concisely."
"I was always quiet in meetings at work."
"How to start and finish a post in under 20 minutes."
"I live financially free, but I don’t follow productivity gurus."
"The 90-day LinkedIn domination playbook."
"The morning routine of a copywriter."
"Everyone thinks a solo founder needs to scale revenue."
"How to organize seven days of LinkedIn content in five steps."
"The best hack for going viral."
"Writing stories is boring."

In summary, Matt's hooks work because they are direct, spark curiosity, and promise tangible results or exclusive insights.

Each of these hooks blends curiosity, relatability, and valuable insights—key elements that make Matt’s content so effective.

Matt Barker’s Most Used Format

When we take a closer look at the formats Matt Barker most frequently uses in his posts, we can identify three main types: carousel posts, text-only posts, and posts with images.

One thing that sets Matt apart is his posting frequency—he posts nearly 12 times a week.

This high volume is key to his success. In terms of the breakdown, 58% of his posts feature images, while 32% are text-only posts with no additional content.

Interestingly, the frequency of carousel posts has decreased slightly in recent times, but they still stand out as his signature format.

Despite this shift toward more text-based posts, carousel posts remain Matt's strongest content format in terms of engagement.

On average, these posts generate the most likes, followed by text posts, videos, and then image-based posts.

Matt's carousels are particularly effective because they have a unique visual identity that makes them instantly recognizable.

His slides often extend up to 23 pages, making the content easier to digest and more engaging for his audience.

This distinctive style—clean, concise, and structured—sets him apart from others and adds a personal touch to his posts.

Lately, we’ve seen Matt's posting frequency increase, with more emphasis on text-based content and less reliance on visuals.

However, the combination of frequent, high-quality text posts paired with his signature carousel format continues to deliver impressive results.

The key takeaway is that Matt has mastered the art of consistency and simplicity, effectively leveraging both text and visuals to engage his audience.

Write a LinkedIn Post Like Matt Barker

So, what can we learn from all of this? Matt Barker is, at his core, a skilled writer, and that’s why writing impactful LinkedIn posts comes naturally to him.

He has mastered the art of writing in general and applies these skills effectively to his posts.

What stands out is his ability to generate curiosity, connect with his audience, and maintain a consistent tone that resonates.

He has successfully positioned himself as the copywriter on LinkedIn, but the strategies he uses are highly practical.

One key takeaway is that writing effective posts without images can still yield excellent results.

Matt proves that the power of well-crafted words, when combined with a unique style (like his carousel format), can make a significant impact.

The trick is consistency—by applying this approach repeatedly and tweaking only the text for variety, he keeps his content fresh and engaging.

Another factor is his personal branding. Matt’s posts are full of insights into his personal life, which makes him more authentic and relatable.

His ability to mix educational content with personal experiences helps his followers connect with him on a deeper level.

Finally, Matt’s posts are often short and to the point, especially recently.

Gone are the days of 500-word LinkedIn posts. Instead, Matt’s brevity continues to spark engagement, proving that sometimes less is more.

So, what’s the magic formula? Writing well is an art, but writing simply is even more powerful.

If you can master the art of crafting short, sharp, and engaging content, and pair it with a strong visual identity, like a carousel post, you’ll be able to see similar success.

The key is to keep it authentic, keep it simple, and be consistent.