Posting Best Practices
Yasmina Akni Ebourki
Last updated: Dec 11, 2024
If I say Alex Hormozi, you probably know him as the content creator, entrepreneur, and investor famously recognized for his unique technique of creating offers that maximize leads.
What makes him stand out is his writing style and content creation approach, which are truly unique.
He’s built a personal brand by sharing actionable tips and more, which has helped him carve out a niche.
Today, he boasts over 569,652 followers, with each of his posts averaging more than 2,000 likes.
So, let’s dive into his posts, formats, hooks, and writing style—so we can apply these strategies to our own content creation.
TL;DR: Alex Hormozi’s LinkedIn style is characterized by impactful, concise posts that get straight to the point. He uses powerful hooks, often featuring attention-grabbing numbers, incorporates personal branding, and includes engaging visuals. His top formats are carousels, images, and simple text posts, all with a focus on clear, direct messaging.
What Makes Alex Hormozi’s LinkedIn Writing Style Stand Out?
His writing style is truly unique; it carries an energy that is clearly reflected in his content.
This energetic, direct-to-the-point, and concise style has become a key part of his personal brand, making him stand out in the crowded social media space.
Let’s explore some of the key elements in Alex's posts that differentiate him from other content creators.
Key Elements of Alex Hormozi’s LinkedIn Style
There’s a lot to learn from Alex Hormozi, both from his qualities as an entrepreneur and the way he communicates, which makes his style truly distinctive.
On average, his posts receive around 2,600 likes, even though they are not long. Most of them don’t exceed 200 characters, with some being as short as a tweet.
His message is always clear and direct—he avoids unnecessary details, and his phrases are short, easy to understand, and free from jargon.
He varies his approach by using personal branding, often showing himself as the example of what he talks about. This serves as a powerful case study that he repeatedly presents.
Even though his posts are brief, the best-performing ones are usually accompanied by visuals, such as educational videos, photos of him wearing the brand logo, and more.
He discusses topics like entrepreneurship, money, and client acquisition, often in a motivational tone.
All of this makes his style very much his own—distinctive, easy to recognize, and highly engaging.
Just reading a post, you can instantly identify that it’s from him.
Top 10 Hooks from Alex Hormozi
Now, let’s talk about another important aspect—hooks.
As I mentioned before, the hooks he uses in his posts are short but extremely direct and clear.
He never strays from the point; he says things exactly as they are, and you can see this in his hooks as well as in the rest of his posts.
They are very direct, and there are some phrases he’s used that have helped his posts reach up to 18,452 likes, which is insane.
This post has the highest number of impressions, and it also garnered 1,147 comments and 471 shares. It’s a post where he shares the chronology of his company and how he went from quitting his job at 23 to selling 66% of his company for $46.2 million at age 31.
The post is super simple, but from beginning to end, he’s telling a story, and it’s incredibly impactful.
He also accompanies it with a simple black-and-white image of himself, clearly showcasing a success story that everyone wants to congratulate, celebrate, comment on, etc.
On the other hand, he also has other posts that almost reached the same numbers, and I’m sharing the top three hooks that have gotten the most likes.
As you can see, the first two are reposts of the same content; he reposted the same content, but in a different way.
The content is the same, but he provided more information and changed the image.
The third hook with the most impressions follows a similar format and also includes a very impactful number in the hook phrase.
Finally, as you can see, there are many hooks that have generated great results.
Here are the top 10 hooks Alex has used, which you can take and apply to your own content to try to generate the same impact:
You can beat 99% of people by:
Throwback from seven years ago
The biggest risk to your future isn’t your competition
My company sold for $46,200,000
My first business failed
Imagine you’re talking to God about the person you want to become
Maybe your stress isn’t a problem
You only need 3 things to win
She has 5,800 followers; her average post gets 19 likes
A message for friends of entrepreneurs:
Alex Hormozi’s Most Used Format
Another key aspect of Alex Hormozi’s content strategy is the variety of formats he uses.
His content is divided into three main types: text, which accounts for 40% of his posts; images, making up 34%; and videos, which have become increasingly popular, comprising 25%.
It’s important to note that some of his "videos" are actually static images with added text, but they are still classified as videos in his strategy.
In terms of engagement, the carousel format consistently performs the best, followed by images, text posts, and finally, videos.
The carousel format is particularly effective on LinkedIn and continues to see great success.
Alex tends to post daily, with up to seven posts per week, and his highest-performing day is Tuesday.
What we can conclude is that, for Alex’s audience, the carousel format is the most effective.
It allows him to break down different ideas across multiple slides, offering an introspective and educational approach that resonates well with his followers.
