Victoria Repa is an entrepreneur who has successfully built a personal brand from scratch, standing out on LinkedIn with over 372,000 followers.
Today, I want to delve into her journey as a LinkedIn creator, exploring how she has crafted her unique style and secured her place among the Top 30 Content Creators on the platform.
TL;DR: Victoria Repa, creator of BetterMe, excels on LinkedIn by sharing short, motivational posts focused on entrepreneurship, mental health, and personal growth. Using impactful hooks and simple visuals like quotes and infographics, she emotionally connects with her audience, driving engagement.
What Makes Victoria Repa’s LinkedIn Writing Style Stand Out?
You’ve probably come across Victoria Repa's posts at some point, whether through someone reposting an image with a comment or by seeing how much value she adds through her content.
Her content is incredibly engaging, prompting many people to comment and, in turn, drive engagement on her posts.
Let’s take a closer look at the elements that make her stand out, helping her gain so much popularity and setting her apart from other content creators.
Key Elements of Victoria Repa’s LinkedIn Style
Several key elements have made Victoria Repa stand out on LinkedIn, contributing to her unique personal brand.
First, it’s important to note that her approach is a bit unconventional.
While her company, BetterMe, focuses on health and fitness, none of her posts directly promote her product.
Instead, she shares motivational insights about improving daily life, resembling the kind of content often seen on Pinterest.
One of the standout features of her content is the use of visuals that typically don’t feature her directly.
Instead, she incorporates motivational images, infographics, and simple, clear visuals with a consistent design style.
These graphics convey strong, direct messages and often focus on various stages of personal growth, aligning with topics like entrepreneurship, mental health, and physical well-being.
Another distinctive characteristic is her post length, which typically ranges between 200 and 450 characters.
Her writing style is fragmented—she rarely uses long paragraphs. Instead, her posts consist of short, punchy sentences.
This approach makes her content feel approachable and easy to digest.
On the other hand, Victoria’s posting frequency is also noteworthy—she publishes almost every day of the week, usually around 6:00 AM.
The posts that perform best for her are actionable, providing tangible value through tips or insights.
In terms of format, images are her most effective tool—a topic we’ll explore in more detail in the next section.
Top 10 Hooks from Victoria Repa
Now let's move to the second key aspect of standing out on LinkedIn—starting your post with a compelling hook.
Victoria’s hooks are powerful for a variety of reasons, combining storytelling with impactful brevity.
Her posts often feature short yet captivating phrases, with one of her most successful posts, titled “Number one principle I was raised with,” amassing over 67,000 likes.
This post, which consists of only a six-word title, generated massive engagement by emotionally connecting with readers.
In this viral post, she discusses how respect within a company should be mutual, whether you're at the lowest or highest position.
This message resonates with many people, and she pairs it with a motivational image featuring a quote she wrote herself, reinforcing the same idea and hook.
In addition to this, she has several other posts that have gained over 30,000 impressions, offering us valuable lessons.
Below are some of her top hooks to inspire our content strategies:
I once worked through a fever and a terrible headache just to impress my boss.
Give people a chance, and they will surprise you.
The advice I wish I could’ve given myself eight years ago.
I’ve never shared this before.
Believe that a strong company culture is key to business success.
You can’t hire a loyal employee.
Many bosses may hate me after this, but I’ll say it anyway.
99% of jobs can be taught.
Interview over 1000 people as a CEO.
I used to be a shy, quiet girl.
Think about that for a second.
By analyzing these hooks, we can gain insight into what makes them work.
These hooks are not just attention-grabbing—they appeal to universal human experiences, challenges, and aspirations.
They provoke thought and stir emotion, encouraging people to engage and share their own perspectives.
When crafting your own hooks, consider incorporating elements of emotion, real-life experiences, and insights that challenge conventional thinking.
This approach will help you connect with your audience on a deeper level and significantly boost your post’s impact.
Victoria Repa’s Most Used Format
Another key aspect of Victoria Repa's content strategy is the simplicity and consistency of the formats she uses.
One of the most effective formats for her is the simple image with a motivational quote.
This format is incredibly successful for her, and it's the one she uses in approximately 97% of her posts.
This consistency has led to remarkable engagement, with posts often receiving up to 2,815 likes on average.
While Victoria occasionally uses carousels or videos, these formats make up only a small percentage of her overall content.
In terms of results, it's clear that her audience responds best to the straightforward image-based posts with powerful, inspirational messages.
These posts are not just visually appealing but are often accompanied by motivational or thought-provoking quotes, which resonate deeply with her followers.
The reason why the inspirational image format works so well on LinkedIn can be attributed to the platform's professional and growth-focused nature.
Many users turn to LinkedIn for not only career development but also personal motivation.
Inspirational quotes and messages about leadership, resilience, and success have a strong appeal, especially when they're paired with simple yet impactful visuals.
This format is particularly popular among coaches, leaders, and entrepreneurs—like Victoria—who want to inspire and empower others through their personal experiences and insights.
Additionally, the use of infographics and graphs adds clarity and visual impact to her posts, making complex ideas easily digestible.
This approach works exceptionally well in a professional setting like LinkedIn, where people appreciate straightforward, actionable advice presented in a visually engaging way.
In conclusion, Victoria’s use of the inspirational image format underscores the power of simplicity and emotional connection in content creation, particularly on LinkedIn, where people value both motivation and clear communication.
Write a LinkedIn Post Like Victoria Repa
From all of this, one key takeaway is that you don’t need to write long posts to succeed on LinkedIn.
The most important thing is delivering a clear, impactful message that resonates with your audience and makes them feel connected.
Although Victoria Repa’s content consistently revolves around similar themes—like health, entrepreneurship, and leadership—it’s her ability to stay focused on these topics and offer real value that has helped her build a strong personal brand over time.
We now know that Victoria is a CEO who has achieved significant success, with a mindset that emphasizes both physical and mental health—values she integrates into her company and her personal life.
Additionally, it’s worth noting that her content doesn’t explicitly promote her product.
Instead, she focuses on providing value and answers around the core themes without ever selling directly.
She never posts promotional content; everything centers on education and inspiration.
Her posts reflect this complexity, but her writing remains simple, direct, and easy to understand.
Her titles are always short and impactful, often playing on emotions, and her posts are well-structured.
At the end of each post, she includes a clear call to action (CTA), encouraging engagement and further connection.
I encourage you to explore her content and draw inspiration from some of her posts.
Pay attention to the hooks she uses, and experiment with adapting them to your own industry and voice.
Over time, you’ll start to see how small adjustments to your style and messaging can help you build a stronger connection with your audience and establish yourself as an authority in your field.
Write a LinkedIn Post Like Victoria Repa
From all of this, one key takeaway is that you don’t need to write long posts to succeed on LinkedIn.
The most important thing is delivering a clear, impactful message that resonates with your audience and makes them feel connected.
Although Victoria Repa’s content consistently revolves around similar themes—like health, entrepreneurship, and leadership—it’s her ability to stay focused on these topics and offer real value that has helped her build a strong personal brand over time.
We now know that Victoria is a CEO who has achieved significant success, with a mindset that emphasizes both physical and mental health—values she integrates into her company and her personal life.
Additionally, it’s worth noting that her content doesn’t explicitly promote her product.
Instead, she focuses on providing value and answers around the core themes without ever selling directly.
She never posts promotional content; everything centers on education and inspiration.
Her posts reflect this complexity, but her writing remains simple, direct, and easy to understand.
Her titles are always short and impactful, often playing on emotions, and her posts are well-structured.
At the end of each post, she includes a clear call to action (CTA), encouraging engagement and further connection.
I encourage you to explore her content and draw inspiration from some of her posts.
Pay attention to the hooks she uses, and experiment with adapting them to your own industry and voice.
Over time, you’ll start to see how small adjustments to your style and messaging can help you build a stronger connection with your audience and establish yourself as an authority in your field.
Write a LinkedIn Post Like Victoria Repa
From all of this, one key takeaway is that you don’t need to write long posts to succeed on LinkedIn.
The most important thing is delivering a clear, impactful message that resonates with your audience and makes them feel connected.
Although Victoria Repa’s content consistently revolves around similar themes—like health, entrepreneurship, and leadership—it’s her ability to stay focused on these topics and offer real value that has helped her build a strong personal brand over time.
We now know that Victoria is a CEO who has achieved significant success, with a mindset that emphasizes both physical and mental health—values she integrates into her company and her personal life.
Additionally, it’s worth noting that her content doesn’t explicitly promote her product.
Instead, she focuses on providing value and answers around the core themes without ever selling directly.
She never posts promotional content; everything centers on education and inspiration.
Her posts reflect this complexity, but her writing remains simple, direct, and easy to understand.
Her titles are always short and impactful, often playing on emotions, and her posts are well-structured.
At the end of each post, she includes a clear call to action (CTA), encouraging engagement and further connection.
I encourage you to explore her content and draw inspiration from some of her posts.
Pay attention to the hooks she uses, and experiment with adapting them to your own industry and voice.
Over time, you’ll start to see how small adjustments to your style and messaging can help you build a stronger connection with your audience and establish yourself as an authority in your field.
Write a LinkedIn Post Like Victoria Repa
From all of this, one key takeaway is that you don’t need to write long posts to succeed on LinkedIn.
The most important thing is delivering a clear, impactful message that resonates with your audience and makes them feel connected.
Although Victoria Repa’s content consistently revolves around similar themes—like health, entrepreneurship, and leadership—it’s her ability to stay focused on these topics and offer real value that has helped her build a strong personal brand over time.
We now know that Victoria is a CEO who has achieved significant success, with a mindset that emphasizes both physical and mental health—values she integrates into her company and her personal life.
Additionally, it’s worth noting that her content doesn’t explicitly promote her product.
Instead, she focuses on providing value and answers around the core themes without ever selling directly.
She never posts promotional content; everything centers on education and inspiration.
Her posts reflect this complexity, but her writing remains simple, direct, and easy to understand.
Her titles are always short and impactful, often playing on emotions, and her posts are well-structured.
At the end of each post, she includes a clear call to action (CTA), encouraging engagement and further connection.
I encourage you to explore her content and draw inspiration from some of her posts.
Pay attention to the hooks she uses, and experiment with adapting them to your own industry and voice.
Over time, you’ll start to see how small adjustments to your style and messaging can help you build a stronger connection with your audience and establish yourself as an authority in your field.
Write a LinkedIn Post Like Victoria Repa
From all of this, one key takeaway is that you don’t need to write long posts to succeed on LinkedIn.
The most important thing is delivering a clear, impactful message that resonates with your audience and makes them feel connected.
Although Victoria Repa’s content consistently revolves around similar themes—like health, entrepreneurship, and leadership—it’s her ability to stay focused on these topics and offer real value that has helped her build a strong personal brand over time.
We now know that Victoria is a CEO who has achieved significant success, with a mindset that emphasizes both physical and mental health—values she integrates into her company and her personal life.
Additionally, it’s worth noting that her content doesn’t explicitly promote her product.
Instead, she focuses on providing value and answers around the core themes without ever selling directly.
She never posts promotional content; everything centers on education and inspiration.
Her posts reflect this complexity, but her writing remains simple, direct, and easy to understand.
Her titles are always short and impactful, often playing on emotions, and her posts are well-structured.
At the end of each post, she includes a clear call to action (CTA), encouraging engagement and further connection.
I encourage you to explore her content and draw inspiration from some of her posts.
Pay attention to the hooks she uses, and experiment with adapting them to your own industry and voice.
Over time, you’ll start to see how small adjustments to your style and messaging can help you build a stronger connection with your audience and establish yourself as an authority in your field.
